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"Literatura Oral no Brasil é livro sem similar na bibliografia brasileira. Obra de um pesquisador e erudito sem paralelo. Nascido no final do século XIX e tendo passado a infância e parte da juventude no sertão nordestino, Luís da Câmara Cascudo viveu uma época em que ainda prevaleciam valore ... more
"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films ... more

Diffusion of Innovations

New York: Free Press, 3d ed. (1983), 453 pp.
"Twelve years later, in 1983, with the total number of diffusion publications grown to almost 4,000, Rogers published the third edition which further revised the theoretical framework and introduced new concepts and theoretical viewpoints. All three editions have extensive bibliographies of works ci ... more

Fernsehen und Vorstellungswelt in Nordost-Brasilien

In: Rituale der Medienkommunikation. Gänge durch den Medienalltag
Berlin; Marburg: Guttandin und Hoppe (1983), pp. 112-118
"[...] la lógica del aymara es trivalente, no nada más que bivalente como la del español. Es decir, la sintáxis del idioma indígena revela una lógica "no Aristotélica" porque no tiene solamente los dos valores de la lógica tradicional occidental: verdadero, falso. Tiene tres: verdadero, fals ... more
"This booklet contends that the lifestyle of women in the Third World, including Malaysia, has been influenced by the Western media which represent "the interests and values of an alien and dominant culture" and project a Western brand of consumption which is discriminatory, oppressive and male-orie ... more