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The Advertising Industry in Latin America: A Comparative Study

John Sinclair

International Communication Gazette, volume 71, issue 8 (2009), pp. 713-733

"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative ... more

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Measuring Media Audiences

Elirea Bornman

In: Media Studies: Media Content and Media Audiences, Vol. 3

Pieter J. Fourie (ed.)

Cape Town: Juta (2009), pp. 516-579

"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more

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Gestão da comunicação: Epistemologia e pesquisa teórica

Maria Aparecida Baccega, Maria Cristina Castilho Costa (eds.)

São Paulo: Paulinas (2009), 222 pp.

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Final Report of the Peer-To-Peer Development and Support of Science Journalism in the Developing World: The SjCOOP Project

Gatineau: World Federation of Science Journalists (WFSJ) (2009), 104 pp.

"SjCOOP1 objectives were to (1) develop a network of professional science journalists in Africa, North Africa and in the Middle East; (2) put in place national and regional associations of science journalists; and (3) strengthen the World Federation of Science Journalists as a supportive partner of ... more

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Radio in Accra: Communicating Among Linguistically and Ethnically Diverse Audiences

Kwasi Boateng

Intercultural Communication Studies, volume 18, issue 1 (2009), pp. 161-175

"This article explains the change in radio programming in Accra, Ghana, in terms of the concepts of hybridization, hegemony, and the public sphere. It argues that private radio has transformed communication among linguistically and ethnically diverse groups of people. It discusses how local language ... more

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Erros nas pesquisas eleitorais e de opinião

Alberto Carlos Almeida

Rio de Janeiro: Editora Record (2009), 190 pp.

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Diccionario crítico de política cultural: Cultura e imaginario

Teixeira Coelho

Barcelona: Gedisa (2009), 365 pp.

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Indigenous Methodologies: Characteristics, Conversations, and Contexts

Margaret Kovach

Toronto; Buffalo; London: University of Toronto Press (2009), 201 pp.

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Pensamiento comunicacional latinoamericano: Entre el saber y el poder

José Marques de Melo

Sevilla; Zamora: Comunicación Social (2009), 379 pp.

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Das Jahrhundert der Bilder. Band I: 1900 bis 1949

Gerhard Paul (ed.)

Bonn: Bundeszentrale für politische Bildung (bpb) (2009), 822 pp.

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La caricature et le dessin de presse en Afrique

Paris: L'Harmattan (2009), 239 pp.

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Film Production in Cambodia: Conditions and Structure of the Cambodian Film Production Market - Demand and Supply in Consideration of Film Genre

Kristin Wille

Erfurt: Thüringisch-Kambodschanische Gesellschaft (tkg) (2009), 177 pp.

"The glories past of the Cambodian cinema, with international well known filmmakers like the former King Sihanouk, seems to be well and truly over. The current breakdown of the Cambodian cinema industry shows an alarming circle and reflects a desolate situation. In this book the author Kirstin Wille ... more

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Der Kolonialismus und seine Folgen: 125 Jahre nach der Berliner Afrika-Konferenz

Berlin: INKOTA-Netzwerk (2009), 28 pp.

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Towards an African Journalism Model: A Critical Historical Perspective

Ibrahim Seaga Shaw

International Communication Gazette, volume 71, issue 6 (2009), pp. 491-510

"Much of the scholarly literature regarding theories of journalism practice is premised on the tenets of the western model of liberal democracy. To the extent that this model is held to be universal, it hinders the analytical theorization of journalistic precepts that have evolved locally in most co ... more

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Routledge Handbook of Applied Communication Research

Lawrence R. Frey, Kenneth N. Cissna (eds.)

New York: Routledge (2009), xl, 670 pp.

"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, ... more

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Länderbericht Polen

Dieter Bingen, Krzysztof Ruchniewicz (eds.)

Bonn: Bundeszentrale für politische Bildung (bpb) (2009), 688 pp.

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Periodismo narrativo: Manual para contar la realidad con las armas de la literatura

Roberto Herrscher

Santiago de Chile: RIL Editores (2009), 335 pp.

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Communication Research: Techniques, Methods and Applications
Key Guidance

G. M. du Plooy (ed.)

Cape Town: Juta, 2nd ed. (2009), 460 pp.

"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more

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