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"Las Industrias Culturales (IC) aparecen hoy como el centro nuclear en donde se juega el destino de nuestras identidades, nuestros valores compartidos y la calidad de nuestras democracias. Es también, por eso mismo, el espacio fundamental para los intercambios interculturales, en donde se dirime el ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more

TV China

Bloomington, Indiana: Indiana University Press (2009), vi, 259 pp.
"If radio and film were the emblematic media of the Maoist era, television has rapidly established itself as the medium of the "marketized" China and in the diaspora. In less than two decades, television has become the dominant medium across the Chinese cultural world. TV China is the first antholog ... more
"We have argued throughout this book that the various versions of the cultural convergence thesis are deeply flawed, whether one has in mind the ‘media imperialism’ argument that was fashionable during the 1970s, the ‘Coca-colonization’ claim that was popular during the 1990s, or contemporar ... more
"Alors que l’UNESCO a adopté, en 2005, une Convention sur la protection et la promotion de la diversité des expressions culturelles entendant ainsi soutenir la bibliodiversité, la présente étude entend démontrer que les échanges de livres, et plus précisément d’albums jeunesse, entre la ... more

Questionnaire Surveys in Media Research

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more
"En este manual vamos a dar pistas para reencontrarnos con el drama y tal vez… surja de entre las cenizas aquel viejo amor. Queremos seducirte para que entres al mundo del drama en la radio y te hagas de herramientas compartiendo elementos claves y procedimientos sencillos que te pueden ayudar a a ... more
"This article explains the change in radio programming in Accra, Ghana, in terms of the concepts of hybridization, hegemony, and the public sphere. It argues that private radio has transformed communication among linguistically and ethnically diverse groups of people. It discusses how local language ... more
"Bollywood ist nicht nur ein Lifestylephänomen, auch die Wissenschaft beschäftigt sich zunehmend mit indischer Populärkultur. An der Universität Wien findet seit Jahren wichtige Forschung zu diesem Thema statt. Dieser Sammelband vereint Beiträge aus so unterschiedlichen Disziplinen wie Kultur- ... more

Radio Journalism

Los Angeles; London: Sage (2009), 173 pp.
"'Radio Journalism' combines an awareness of theory and practice in order to explore what makes radio reporting distinctive, and demonstrates its continuing importance in the news landscape." (Publisher description)
"This article tackles assumptions made by Louise Bourgault in her pioneering book, Mass Media in Sub-Saharan Africa. The article discusses her claims about African journalism in relation to her engagement with Western approaches, and with regard to issues of orality, the Shannon and Weaver communica ... more
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc ... more
"En el libro que ofrecemos al lector se realiza un análisis detenido de la situación actual de las industrias culturales, sobre todo en la perspectiva de su influencia en los procesos de desarrollo, y se analiza lo que esta agencia se ha propuesto al definir a las relaciones entre cultura y desarr ... more