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"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
"hardly anything is known about Indonesian film, which, as social seismograph, has the potential to communicate the views specific to this culture to the rest of the world. This book, with its contributions from renowned Australian, Dutch, German and Indonesian film experts, closes a gap by introduc ... more
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public ... more
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En ... more
"The glories past of the Cambodian cinema, with international well known filmmakers like the former King Sihanouk, seems to be well and truly over. The current breakdown of the Cambodian cinema industry shows an alarming circle and reflects a desolate situation. In this book the author Kirstin Wille ... more
"Darüber können viele, die in der Bildungsarbeit der Akademien versuchen, mit allgemeinem Publikum über Themen ins Gespräch zu kommen, die tabuisiert, traumatisiert, intimisiert oder sonstwie blockiert sind, berichten: Setzt man Filme als Katalysatoren des Gesprächs ein, wird es vielen möglich ... more
"In Tanzania pirated video copies of foreign films are subject to a profound practice of remediation. Video narrators who either perform live simultaneous translations and commentaries on such films in video parlours, or mediatise their interpretations as VHS cassettes and DVDs with Kiswahili voice- ... more
"This book examines US foreign policy toward the so-called 'rogue states' and the products of the Hollywood film industry in relation to these states, which promises to make a significant contribution to our understanding of the 'soft power' that is popular culture." (Publisher description)
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni ... more
"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative ... more
"SjCOOP1 objectives were to (1) develop a network of professional science journalists in Africa, North Africa and in the Middle East; (2) put in place national and regional associations of science journalists; and (3) strengthen the World Federation of Science Journalists as a supportive partner of ... more
"Fachlich fundiert und in gut lesbarer Sprache erschließt das Studienbuch zunächst die historischen Grundlagen Afrikas: Wirtschaft, Kultur und Religionen. Es folgt ein chronologischer Überblick der geschichtlichen Entwicklung in den Einzelregionen von den Ursprüngen bis zum postkolonialen Afrika ... more