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Authors & Publishers
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Journals
Output Type

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"India, unlike the USA, has multiple centers of production just as its languages and cultures still maintain their identities in India instead of being amalgamated into a singlular overarching popular culture as appears in the Los Angeles-dominated film industry of the United States. Even with produ ... more
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, ... more
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to ... more
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus ... more
"Las Industrias Culturales (IC) aparecen hoy como el centro nuclear en donde se juega el destino de nuestras identidades, nuestros valores compartidos y la calidad de nuestras democracias. Es también, por eso mismo, el espacio fundamental para los intercambios interculturales, en donde se dirime el ... more
"This book examines US foreign policy toward the so-called 'rogue states' and the products of the Hollywood film industry in relation to these states, which promises to make a significant contribution to our understanding of the 'soft power' that is popular culture." (Publisher description)
"En la selección de términos para incluir en este proyecto, privilegiamos aquellos que tienen una presencia importante en el campo de estudios culturales latinoamericanos y que funcionan como referentes en más de una disciplina. Quedaron afuera una docena de términos que aun si eran importantes ... more
"Seit Erscheinen des Buches «Movie-mientos. Der lateinamerikanische Film: Streiflichter von unterwegs» im Jahre 2000 hat sich viel getan in der lateinamerikanischen Filmszene: Parallel zur Wirtschaftskrise, die Länder wie Argentinien durchmachten, erlebte das dortige Kino trotz finanzieller Engp ... more
"The main findings of the review are: 1. General consensus on the importance of research communication among the donors interviewed, and wide interest in developing appropriate programmes and mechanisms. 2. Little evidence of a strategic approach within individual agencies, with research communicati ... more
"This article explains the change in radio programming in Accra, Ghana, in terms of the concepts of hybridization, hegemony, and the public sphere. It argues that private radio has transformed communication among linguistically and ethnically diverse groups of people. It discusses how local language ... more