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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm ... more
"CINEDUC is an innovative educational method which uses cinema and participative discussion methods to facilitate access to information about topics associated with development. The method was developed as part of a project implemented by the German Development Service (DED) and its partners in Rwan ... more
"SjCOOP1 objectives were to (1) develop a network of professional science journalists in Africa, North Africa and in the Middle East; (2) put in place national and regional associations of science journalists; and (3) strengthen the World Federation of Science Journalists as a supportive partner of ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c ... more
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more
"This article tackles assumptions made by Louise Bourgault in her pioneering book, Mass Media in Sub-Saharan Africa. The article discusses her claims about African journalism in relation to her engagement with Western approaches, and with regard to issues of orality, the Shannon and Weaver communica ... more
"En el libro que ofrecemos al lector se realiza un análisis detenido de la situación actual de las industrias culturales, sobre todo en la perspectiva de su influencia en los procesos de desarrollo, y se analiza lo que esta agencia se ha propuesto al definir a las relaciones entre cultura y desarr ... more
"Alors que l’UNESCO a adopté, en 2005, une Convention sur la protection et la promotion de la diversité des expressions culturelles entendant ainsi soutenir la bibliodiversité, la présente étude entend démontrer que les échanges de livres, et plus précisément d’albums jeunesse, entre la ... more