"La primera vez que CPI midió la presencia de Netflix en los hogares, fue en el 2017, logrando una penetración de 17,4% en Lima metropolitana. Al año siguiente, 2018, Netflix experimentó un crecimiento de 62% con una penetración de 28,2%. Durante el presente año, según nuestra última medici
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n de agosto, el crecimiento mantiene su ritmo exponencial alcanzando un 34% más respecto al 2018, y casi 120% respecto al 2017. Actualmente, la penetración es de 37,7%; sin embargo, el analisis según niveles socioeconómicos (NSE), es interesante ver que el A/B alcanzar una alta penetración con 75,8%, lo que representa un crecimiento del 91% respecto al 2017; mientras que el NSE C ha crecido crecido un 134% y el NSE D/E un 267% respecto al mismo año. Se estima para los próximos años un crecimiento mayor, no solo del servicio de Netflix, sino del servicio de streaming en general en cualquiera de sus plataformas. Este crecimiento, creemos, debería reflejarse en segmentos de menores recursos, los cuales ya han ido presentando incrementos importantes." (Página 1-2)
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"This paper aims at examining how Egyptian popular culture shapes perception of the Israeli – Palestinian conflict through the widespread medium of political cartoons. The paper examines cartoons published in Egyptian newspapers after the American president, Donald Trump, announced in 2017 that th
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e USA move its embassy in Israel to Jerusalem." (Page 2)
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"1. The current use of imagery, particularly photography, in the anti-slavery movement risks harming anti-slavery efforts and survivors through misinformation and re-exploitation [...] 2. In order to utilise photography effectively and ethically, organisations looking to generate or use photography
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should seek out practices which incorporate survivor voice and perspective [...] 3. Participatory photography is an ideal methodology for creating original and impactful imagery. 4. Informed consent should be a priority in anti-slavery imagery [...] 5. Creativity and originality are vital when generating survivor imagery." (Summary of findings)
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"This article is a sequel, and update, to a two-part article published in Logos. Journal of the World Publishing Community in 2008/09, which analysed the state of the book industries in sub-Saharan Africa thirty-five years after the major conference on ‘Publishing & Book Development in Africa’ t
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hat was held at the University of Ife (now Obafemi Awolowo University), Nigeria, in 1973 [...] Part One examines the persistent failure of African governments to support their book industries in a tangible and positive fashion, and their lack of support of public libraries. I review the current status of book development councils in Africa, and the unsatisfactory progress that has been made in establishing national book policies; examine the challenges of generating book industry data; and look at the opportunities now available to African publishers by the new digital environment. In Part Two I offer a number of reflections and recommendations on the way forward, particularly as it relates to capacity and skills building, training for book industry personnel, strengthening book professional associations, South-South linkages and knowledge sharing, encouraging international collaboration, the need for ongoing research and documentation, as well as issues as they relate to African books in the global market place, and the important but neglected area of publishing in African indigenous languages.
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"Several scholars have raised concerns that the institutional mechanisms through which transitional justice is commonly promoted in post-conflict societies can alienate affected populations. Practitioners have looked to bridge this gap by developing ‘outreach’ programmes, in some instances commi
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ssioning comic books in order to communicate their findings to the people they seek to serve. In this article, we interrogate the ways in which post-conflict comics produce meaning about truth, reconciliation, and the possibilities of peace, focusing in particular on a comic strip published in 2005 as part of the Sierra Leone Truth and Reconciliation Commission Report into the causes and crimes of the 1991– 2002 Civil War. Aimed at Sierra Leonean teenagers, the Report tells the story of ‘Sierrarat’, a peaceful nation of rats whose idyllic lifestyle is disrupted by an invasion of cats. Although the Report displays striking formal similarities with Art Spiegelman’s Maus (a text also intimately concerned with reconciliation, in its own way), it does so to very different ends. The article brings these two texts into dialogue in order to explore the aesthetic politics of truth and reconciliation, and to ask what role popular visual media like comics can play in their practice and (re)conceptualisation." (Abstract)
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"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
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oth from academic researchers and from practitioners whose day-to-day work is so dependent on effective social skills. Covering topics such as non-verbal behaviour, listening, negotiation and persuasion, the book situates communication in a range of different contexts, from interacting in groups to the counselling interview. Based on the core tenet that interpersonal communication can be conceptualised as a form of skilled activity, and including new chapters on cognitive behavioural therapy and coaching and mentoring, this new edition also places communication in context with advances in digital technology. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. Providing a rich mine of information for the neophyte and practising professional, it is perfect for use in a variety of contexts, from theoretical mainstream communication modules on degree programmes to vocational courses in health, business and education." (Publisher description)
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"La primera edición de 'Para hacer historietas' es de 1978 y nació de la experiencia de los talleres que Juan Acevedo impartió en el entonces naciente Villa El Salvador. El libro alcanzó repercusión internacional gracias a sus ediciones españolas, alemanas y brasileñas. Agotado hace más de 2
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0 años, se publica ahora en su octava edición, nuevamente en el Perú; no obstante haber sido revisado y ampliado por su autor, conserva el espíritu original cuyo método y propósito es democratizar el lenguaje de la historieta." (Publisher description)
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"Based primarily on a systematic review of the relevant literature between 2000 and 2017, this article reflects on the state of journalism about science in developing countries, with a focus on its issues, challenges and implications for their developmental processes and causes. Five major themes em
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erge from our analysis: (a) heavy dependence on foreign sources, especially the media of the Global North; (b) the low status of domestic science news in newsrooms; (c) uncritical science reporting that easily lends itself to influences of non-science vested interests; (d) tight grip of politics on science journalism; and (e) ineffective relationships between science and journalism. We will demonstrate that, while some of these problems exist in the North, they can have far more severe consequences on the progress of the South, where news plays an almost exclusive role in informing and engaging laypeople with science and its socio-cultural, economic and political implications." (Abstract)
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"Die Vernetzung unseres Alltags schreitet immer schneller voran: Ist das Smartphone für viele zum unverzichtbaren Begleiter geworden, geht der Trend längst zum "Internet der Dinge", das etwa mittels Sprachassistenten den Menschen nicht nur unterstützt, sondern mitsamt seiner Umgebung unablässig
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vermisst und berechnet. Die Ursprünge einer solch hoch technisierten Gesellschaft reichen weit zurück, wie dieser Band anhand von 30 Objekten der Vernetzung veranschaulicht. Exemplarisch zeigen so unterschiedliche "Netz-Dinge" wie das Telegrafenkabel, die Chiffriermaschine Enigma oder die Datenbrille, wie Phänomene der Beschleunigung, Berechenbarkeit und Allgegenwärtigkeit im Laufe der Technikgeschichte immer wirkmächtiger wurden. Gleichzeitig rückt die Beziehung von Mensch und Technik, und damit die gesellschaftliche und politische Ebene, in den Mittelpunkt: So wirft eine smarte Toilette die Frage nach allumfassender Kontrolle ebenso auf, wie etwa Bloggerhandtasche und Büchsenantenne von der Selbstermächtigung des Einzelnen und neuen Beteiligungsmöglichkeiten angesichts technischen Fortschritts zeugen. Die gezeigten Objekte stammen aus der Ausstellung "Das Netz. Menschen, Kable, Datenströme" des Deutschen Technikmuseums in Berlin." (Verlagsbeschreibung)
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"Esta obra explora de manera arqueológica el saber constituido sobre el campesinado en Colombia durante el periodo 1965-1975. Toma como material empírico principal un archivo fotográfico documental para relacionarlo con hemerografía [y las emisiones de Radio Sutatenza] y con las reconstrucciones
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sociohistóricas de la década. El propósito es identificar el archivo, sus condiciones, su porvenir, medios y definiciones con la constitución de subjetividades políticas. Las subjetividades son entendidas aquí como procesos que, al referir universos simbólicos socialmente compartidos, dotan al sujeto de un lenguaje cultural que a continuación internaliza, y adquiere así una singularidad que lo caracteriza y por último lo representa como ser colectivo. Este texto, a través de lo visible y lo oculto de las representaciones fotográficas, descifra los enunciados posibles y las aproximaciones desde la sociología. Asimismo se hace evidente cómo los discursos, por demás contradictorios, fungen a manera de proyectos de homogeneización de la cultura campesina, en la esfera de la heterogeneidad: campesinos marcados por diferencias entre sí, multiplicidad de subjetividades implicadas políticamente en los procesos inscritos dentro de la reforma agraria." (Descripción de la casa editorial)
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"Más que sus cartas y exhortaciones lo que más atrae del Papa son sus gestos cotidianos, que fascinan a creyentes y no creyentes, y que deben de ponerse, sin lugar a dudas, junto a los grandes documentos de su pontificado. Por lo tanto, esta sería su gran encíclica, la de los gestos, que van hac
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iendo relaidad y poniendo en práctica lo que predica: la misericordia, la Iglesia pobre y para los pobres, que sale al encuentro y está cerca del sentir de la gente, una Iglesia que recorre junto a las mujeres y hombres el camino de la vida. El libro está dividido en cuatro partes principales: 1. Los gestos de la vida cotidiana. 2. Los gestos de la caridad y de la misericordia. 3. Los gestos pastorales. 4. Los gestos de la comunicación." (Cubierta del libro)
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"Applying Indigenous Research Methods focuses on the question of “How” Indigenous Research Methodologies (IRMs) can be used and taught across Indigenous studies and education. In this collection, Indigenous scholars address the importance of IRMs in their own scholarship, while focusing conversa
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tions on the application with others. Each chapter is co-authored to model methods rooted in the sharing of stories to strengthen relationships, such as yarning, storywork, and others. The chapters offer a wealth of specific examples, as told by researchers about their research methods in conversation with other scholars, teachers, and community members." (Publisher description)
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"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
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eginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this sixth edition maintains the book’s popular, accessible and supportive style, and now offers: a fully international perspective for today’s global industry; new case studies to illustrate changing industry issues and application; completely updated coverage of digital and social marketing and GDPR; topical updates, more case studies and tips on getting work in publishing available in supplementary online resources; detailed coverage of individual market segments, bringing relevance to every area of publishing." (Publisher description)
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"Iranian filmmakers have long been recognised for creating a vibrant, aesthetically rich cinema whilst working under strict state censorship regulations. As Michelle Langford reveals, many have found indirect, allegorical ways of expressing forbidden topics and issues in their films. But for many, a
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llegory is much more than a foil against haphazardly applied censorship rules. Drawing on a long history of allegorical expression in Persian poetry and the arts, allegory has become an integral part of the poetics of Iranian cinema. Allegory in Iranian Cinema explores the allegorical aesthetics of Iranian cinema, explaining how it has emerged from deep cultural traditions and how it functions as a strategy for both supporting and resisting dominant ideology. As well as tracing the roots of allegory in Iranian cinema before and after the 1979 revolution, Langford also theorizes this cinematic mode. She draws on a range of cinematic, philosophical and cultural concepts - developed by thinkers such as Walter Benjamin, Gilles Deleuze, Pier Paolo Pasolini, Christian Metz and Vivian Sobchack - to provide a theoretical framework for detailed analyses of films by renowned directors of the pre-and post-revolutionary eras including Masoud Kimiai, Dariush Mehrjui, Ebrahim Golestan, Kamran Shirdel, Majid Majidi, Jafar Panahi, Marziyeh Meshkini, Mohsen Makhmalbaf, Rakhshan Bani-Etemad and Asghar Farhadi." (Publisher description)
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"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
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debe evolucionar hacia el de comunicación persuasiva integrada (CPI), cuyo paradigma proponen. Las autoras se inspiran en la fórmula de las 5W que Lasswell propusiera en 1948 y revisan los elementos básicos de cualquier paradigma comunicativo - quién, a quién, dice qué, cómo lo dice, en qué canal y con qué efectos -, adaptándolos a las particularidades de la revolución comunicativa que vivimos, en el seno de la sociedad colaborativa y la cultura participativa que han promovido las nuevas tecnologías. Si el emisor de la CPI -«¿Quién?»- es un anunciante que busca construir una marca útil, el destinatario -«¿A quién?»-, el famoso prosumer, es un receptor experto en muchas cosas pero, especialmente, en una: en ser persona. Por otro lado, ¿cómo contar de manera sugerente y memorable aquello que el mensaje persuasivo quiere transmitir? El recurso a los insights para conceptualizar creativamente, el storytelling y los contenidos de marca, como el branded content, pueden ayudar. Por su parte, al responder a la cuestión de «¿En qué canal?», las autoras reflexionan sobre cómo la persona se ha convertido en el medio en sí misma y se detienen en la estrategia de medios desde el enfoque de la convergencia mediática y las narrativas transmedia, que han dado lugar a acciones o técnicas que, enmarcadas siempre en el medio digital, avalan las características del paradigma de la CPI." (Cubierta del libro)
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"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media microcelebrities and influencers. It tracks the transformation of pe
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rsonal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self." (Publisher description)
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"From the Occupy movement to playful city-making to the gameful designs of the Obama 2008 and Trump 2016 presidential campaigns, and the rise of citizen science and ecological games, this book shows how play is a key theoretical, methodological, and practical principle for comprehending such new for
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ms of civic engagement in a mediatized culture. The Playful Citizen explores how and through what media we are becoming more playful as citizens and how this manifests itself in our ways of doing, living, and thinking. We offer a pluralistic answer to such questions by bringing together scholars from different fields such as game and play studies, social sciences, and media and culture studies." (Publisher description)
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"This publication demonstrates that prison libraries have many different advantages. The most obvious ones are connected to educational benefits, such as providing access to educational reading materials and information, including legal information, supporting formal education and achieving educatio
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nal qualifications, and improving literacy levels and normalizing a culture of reading. Then there is the benefit of pleasure reading as a calming and constructive way of passing free time, reducing boredom and offering solace, generating a feeling of normalcy in a closed environment, and as a means of distraction and escaping daily worries. Prison libraries also support social cohesion, acting as meeting places with a calm, relaxed and safe atmosphere, as well as being spaces for debates and events and offering cultural entertainment [...] Using the services of the prison library is one of the very few opportunities where inmates have the autonomy and responsibility to make their own choices by selecting what to read and get informed about. The prison library supports prisoners in reflecting on their current situation and in planning for their life once released. It is also one of the few places where prisoners can feel relaxed and be confident that their requests will be attended to. Prison libraries provide a window to the world. By working closely with organizations outside the prison environment, they provide a bridge to culture, events and services beyond the prison walls. Taking security issues into account, inmates deserve the same library services available to citizens living in freedom." (Conclusion and policy directions, page 42-43)
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