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"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals ... more
"In this article, we assert and demonstrate a particular and enduring adaptability of radio in tandem with observable temporal shifts in development communication theory and practice in Africa. Specifically, we use the historical research method to explore and explain the ideological discourses, pol ... more
"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and ... more
"In Deutschland nutzen laut ARD/ZDF-Online-Studie von 2018 zwei Drittel der 14- bis 29-Jährigen täglich YouTube, bei Kindern dürfte der Anteil sogar noch höher liegen. Sie wollen sich damit in erster Linie zerstreuen. Die Auswertung der deutschen Top-100-Kanäle ergab: über ein Drittel bietet U ... more
"The volume is divided into three parts, focusing respectively on historical periodizations, categories that share formal characteristics, and structural elements involved in the production, distribution, and reception of the works themselves. In historical terms, topics range from the birth of Chin ... more
"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area ... more
"La publicidad pareciera ser una industria con marcada paridad laboral si se la evalúa desde el punto de vista de la inclusión de las mujeres como fuerza laboral, ya que éstas representan el 49,5% de las personas empleadas. Sin embargo, el análisis al interior del rubro da cuenta de notables des ... more
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea ... more

How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more
"Visual metaphors stand at the border between text and image, as they are linguistic figures that visualize the spoken. Based on this assumption and on the existing knowledge on the discourse analytical method of metaphor analysis, Part One of the article develops a method of visual metaphor analysi ... more