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¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia

Gilberto Lozano Meade, Patricia Moreno

Mancera;Ernst & Young (2015), 34 pp.

"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ ... more

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Diccionario de conceptos y términos audiovisuales: Herramientas para el análisis fílmico

Francisco Javier Gómez Tarín, José Javier Marzal Felici (eds.)

Madrid: Cátedra (2015), 405 pp.

"La selección de términos que recogemos en el Diccionario de conceptos y términos audiovisuales, necesariamente sesgada y parcial, se articula en torno a una serie de perspectivas conceptuales diferenciadas, aunque complementarias entre sí: conceptos y términos relacionados con las teorías del ... more

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Perils of Perception 2015: A 33 Country Study

Ipsos (2015), 30 slides

"These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 33 countries are about some key issues and features of the population in their country. Perceptions are not reality… People generally overestimate the total household wealth tha ... more

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Qualitative Research & Evaluation Methods: Integrating Theory and Practice. The Definitive Text of Qualitative Inquiry Frameworks and Options

Michael Quinn Patton

Thousand Oaks, Calif.: Sage, 4th ed. (2015), xxi, 806 pp.

"Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today. ... more

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Las venas abiertas del periodismo en el área académica de América Latina

Eduardo Meditsch

In: La contribución de América Latina al campo de la comunicación: historia, enfoques teóricos, epistemológicos y tendencias de la investigación

César Bolaño; Delia Crovi Druetta; Gustavo Cimadevilla (eds.)

Buenos Aires: Prometeo Libros (2015), pp. 297-317

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Von "De Voortrekkers" bis "Tsotsi"

Martin Botha

Afrika Süd, issue 1 (2015), pp. 35-37

"In Südafrika gibt es seit 120 Jahren Kino und Filmproduktionen. Die südafrikanische Filmindustrie zählt zur ältesten weltweit. Bereits 1895 zog das erste Kinetoscope in Johannesburg Zuschauer an. Jahrzehntelang von der Ideologie des burischen Nationalismus dominiert, muss sich die heutige Films ... more

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Study on ACP Technicians and Actors Involved in Movies Supported by EU-ACP Funds (8th, 9th, 10th EDF)

Lucas Rosant

ECO;Organisation of African, Caribbean and Pacific States (ACP);European Union (2015), 182 pp.

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The Ministry of Matteo Ricci in Pastoral and Evangelizing Communication Perspective for China Today

Hongpo Zhao

University of Santo Tomas, Faculty of Sacred Theology And the Graduate School, Master of Arts in Theology Major in Social/Pastoral Communication Thesis (2015), xi, 182 pp.

"The history of Catholic mission in China has revealed the fact that the encounter of the Gospel with Chinese culture and people, beginning with the folk customs and the further dialogue with Buddhism, Daoism and Confucianism. The summit of Church mission is in the period of Ming Dynasty. Matteo Ric ... more

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CANnual Report 2015: The Advertising Economy of Central and Eastern Europe Reflected in Numbers

Budapest: WeCAN Communications (2015), 196 pp.

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Éducation aux médias et jeux vidéo: Des ressorts ludiques à l’approche critique

Média Animation (2015), 67 pp.

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Global Ranking of the Publishing Industry 2015

Livres Hebdo (2015), 16 pp.

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El documental sonoro: Una mirada desde América Latina

Karla Lizzette Lechuga Olguín

Buenos Aires: Ediciones del Jinete Insomne (2015), 140 pp.

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Surface Tension: Navigating Socially Engaged Documentary Photographic Practices

Gemma-Rose Turnbull

Nordicom Review, volume 36, issue Special Issue (2015), pp. 79-95

"As Documentary Photographers increasingly introduce the collaborative and participatory methodologies common to socially engaged art practices into their projects (particularly those that are activist in nature, seeking to catalyse social change agendas and policies through image making and sharing ... more

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Aktuelle Aspekte der Erschliessung und Recherche mit einem Thesaurus am Beispiel des „Thesaurus für wirtschaftliche und soziale Entwicklung“

Oliver Evers

Chur: HTW Chur, Master Thesis (2015), 82 pp.

"Am Beispiel des „Thesaurus für wirtschaftliche und soziale Entwicklung (TWSE)“ steht im Zentrum der Arbeit die Auseinandersetzung mit aktuellen Aspekten der Erschliessung und Recherche mittels eines Thesaurus. Dabei soll die zentrale Forschungsfrage beantwortet werden, ob Thesauri immer noch e ... more

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Media Scene: Middle East (Focus on UAE & KSA)

Paris: Publicitas (2015), 38 slides

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Sittenbild der Konsumgesellschaft: Ethik der Werbung in Zeiten der freiwilligen Aufgabe unserer Grundrechte

Guido Zurstiege

Communicatio Socialis, volume 48, issue 3 (2015), pp. 250-264

"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure ... more

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Independent Chinese Documentary: Alternative Visions, Alternative Publics

Dan Edwards

Edinburgh: Edinburgh University Press (2015), xii, 204 pp.

"This timely study is based on detailed interviews with Chinese documentary makers rarely available in English, and insights gained by the author while working as a journalist in Beijing. It considers the relationship between independent documentaries and China’s official film and television secto ... more

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Participatory Video and the Most Significant Change: A Guide for Facilitators

Sara Asadullah, Soledad Muñiz

InsightShare;UNICEF (2015), 105 pp.

"This toolkit is for organisations planning to use 'participatory video and the most significant change' (PVMSC) to evaluate their social change projects. Part one gives an overview of the key stages and things to consider when preparing for a PVMSC process and includes perspectives and feedback fro ... more

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State-Media Financial Relations in Albania: Nurturing Client-Based Media Practices

Ilda Londo

Ljubljana: Peace Institute;South East European Media Observatory (2015), 19 pp.

"The transparency of media market in Albania continues to be low, including both commercial operations and the state funding, despite of the existing databases. The involvement of new actors, such as advertising agencies, and sister companies of media outlets, makes it even more difficult to track s ... more

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State-Media Financial Relations in Serbia: A Transitional Year. Who Will Benefit from the Media Reforms?

Bojana Barlovac

Ljubljana: Peace Institute;South East European Media Observatory (2015), 15 pp.

"The outflow of money from state/public funds to the media has for years been unreasonable and non-transparent. Therefore, the ultimate goal of the ongoing media reforms is to introduce certain control and transparency through privatisation of state-owned media and introduce co-financing of media pr ... more