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"This book discusses the role of television drama series on a global scale, analyzing these dramas across the Americas, Europe, Asia, Australia, and Africa. Contributors consider the role of television dramas as economically valuable cultural products and with their depictions of gender roles, sexua ... more
"In diesem Open-Access-Buch zeigt Jakob Kelsch, wie sich in der US-amerikanischen TV-Serie der 1950er und 1960er Jahre der Mythos der patriarchal-strukturierten Kernfamilie als Ideal des familiären Zusammenlebens herausbildete. Trotz Phasen der Dekonstruktion und der zunehmenden Repräsentation pro ... more
"Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challeng ... more

Corona-TV

In: Corona: Pandemie und Krise
"Schaut man sich die Beispiele des Umgangs mit Corona in den drei behandelten Fernsehformaten – Nachrichten, fiktive Erzählgenres und Corona-Miniserien – an, fällt eine seltsame Ausweichbewegung auf, auch dann, wenn die Pandemie selbst das Thema ist. In den Nachrichten wird die Krankheit durch ... more
"La comparación con los años previos pone en evidencia el brutal desplome de la producción durante 2020 a raíz de los confinamientos y otras restricciones debidos a la pandemia de COVID-19. Tomada como un todo, la exhibición nacional de estreno cayó respecto de 2019 en un 41%, pero en algunos ... more
"This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streamin ... more
"Pensar la relevancia de la televisión hoy significa abordar los desafíos democráticos que ella enfrenta respecto a las coyunturas políticas, el contexto de convergencia mediática, el papel de los medios públicos y los procesos de innovación y ruptura en la ficción y en los géneros informat ... more
"How can sound be utilized as a tool for political conscientization? COVID-19 has disrupted face-to-face organizing tactics for progressive movements globally, making it necessary to branch out to more mediated forms of grassroots political organizing. In this article, we explore how sound might be ... more
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu ... more
"One key aspect of Filipino cinema during its 100-year history is its attempt at self-reflexivity. Films that revolve around films have been made repeatedly, exploring the morality of the industry, the highs and lows of actors, or the passions of fans. Fandom, in particular, is depicted at length in ... more

Influencer Marketing: Grundlagen, Strategie und Management

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
"In the years since his death in 1993, Colombian drug lord Pablo Escobar has become a globally recognized symbol of crime, wealth, power, and masculinity. In this long-overdue exploration of Escobars impact on popular culture, Aldona Bialowas Pobutsky shows how his legacy inspired the development of ... more
"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. ... more
"Indian Film Stars offers original insights and important reappraisals of film stardom in India from the early talkie era of the 1930s to the contemporary period of global blockbusters. The collection represents a substantial intervention to our understanding of the development of film star cultures ... more
"This study of 'independent' animation opens up a quietly subversive and vibrant dimension of contemporary Chinese culture which, hitherto, has not received as much attention as dissident art or political activism. Scholarly interest in Chinese animation has increased over the last decade, with atte ... more
"We present Harmony Square, a short, free-to-play online game in which players learn how political misinformation is produced and spread. We find that the game confers psychological resistance against manipulation techniques commonly used in political misinformation: players from around the world fi ... more