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Media Use, Media Consumption

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Afghanistan Media Audience Landscape

GeoPoll (2024), 3 pp.

"The GeoPoll Afghanistan Media Audience Landscape Establishment Survey comprised of 2,000 Computer Assisted Telephone Interviews (CATI) with respondents across the country, conducted in from December 2023 to January 2024. Based on the survey data, approximately 67% of the adult Afghan population wat ... more

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Radio Ndeke Luka's Audience

Fondation Hirondelle; Radio Ndeke Luka (2024), 2 pp.

"Radio Ndeke Luka (RNL), created in 2000 by Fondation Hirondelle, is the most listened-to radio station in the Central African Republic (CAR). It broadcasts live 24/7 in French and Sango via a dozen FM transmitters, and collaborates with some 20 community radio stations. It is also present on Canal+ ... more

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GeoPoll Media Viewership Survey: Afghanistan

GeoPoll (2024), 24 slides

"Media Audience Universe Estimates: 67% of the adult Afghan population watches TV at least once a month, 38% listen to the radio." (Slide 9) "Internet Access and Use: 60% of Afghans on average access the internet on an average day, 28% Watch TV or videos online/on mobile on an average day, 61% Use ... more

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Beyond the newsroom: Cambodia's media from an audience perspective. An audience study

Emilie Lehmann-Jacobsen (ed.)

International Media Support (IMS) (2024), 19 pp.

"This report presents the findings from a qualitative audience study conducted in Cambodia from December 2023 to February 2024. The study was commissioned by the international media development organisation IMS, International Media Support, and supported by the European Union. The study aimed to ass ... more

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Who’s engaged, who’s excluded? Ugandan citizens’ opinions and experiences on media engagement and citizen participation

Kampala: Twaweza East Africa (2024), 16 pp.

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The Routledge Companion to Media Anthropology
Deep Insights

Elisabetta Costa, Patricia G. Lange, Nell Haynes, Jolynna Sinanan (eds.)

London; New York: Routledge (2023), xxv, 617 pp.

"Comprising 41 chapters by a team of international contributors, the companion is divided into three parts: histories; approaches; thematic considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, partic ... more

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Freedom of Expression and Media Consumption Research in Armenia

Yerevan: Internews; USAID; Prisma Research and Analysis (2023), 71 pp.

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Central Asian Media Consumption and Disinformation: A Quantitative and Qualitative Assessment in the Context of Geo-Politics

Samuel Doveri Vesterbye, Shairbek Dzhuraev, Andreas Marazis

Internews; European Neighbourhood Council (ENC) (2023), 62 pp.

"This report presents a rapid media consumption assessment in Central Asia. It tells the reader what information - and disinformation - Central Asians consume, as well as the reasons why they consume it. How do recent international and regional geo-political events impact their media choices and wha ... more

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Free to Express? Ugandan citizens’ views and experiences of the media and freedom of expression

Twaweza East Africa (2023), 12 pp.

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Kenya Media Landscape Report

Communications Authority of Kenya (2023), 18 pp.

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"Verständlicher, nicht so politisch": Einblicke in die Bedürfnisse und Nutzungspraktiken gering informationsorientierter junger Menschen

Leonie Wunderlich, Sascha Hölig

Hamburg: Hans-Bredow-Institut (2023), 53 pp.

"Unter Jugendlichen und jungen Erwachsenen gibt es eine zunehmend große Gruppe, die ein geringes Interesse am aktuellen Weltgeschehen hat, kaum Informationsangebote etablierter Medien nutzt und mit journalistischen Angeboten entsprechend kaum noch erreicht werden kann: die gering Informationsorient ... ierten, im Folgenden kurz GIO genannt. Junge Menschen, die sich diesem Informationstyp zuordnen lassen, haben in der Regel eine niedrige formale Bildung und oft einen Migrationshintergrund. Da bislang allerdings wenige (vor allem qualitative) Befunde dazu vorliegen, was diese jungen Menschen – neben soziodemografischen Merkmalen – auszeichnet, bestand das Ziel der vorliegenden Studie darin, ihre Informationsbedürfnisse, Nutzungspraktiken und Einstellungen genauer zu beleuchten. Hierzu wurden im Sommer 2023 in vier Großstädten in Deutschland zehn Fokusgruppen (n=46) mit solchen Jugendlichen und jungen Erwachsenen durchgeführt, die sich aufgrund ausgewählter soziodemografischer Merkmale der Gruppe der GIO zurechnen lassen. Die Fokusgruppen fanden in den Städten Hamburg, Bottrop (Nordrhein-Westfalen), Dresden (Sachsen) und Nürnberg (Bayern) statt. Im Folgenden werden die wichtigsten Ergebnisse zusammenfassend dargestellt. • Das allgemeine Bedürfnis, über das aktuelle Weltgeschehen Bescheid zu wissen und sich dementsprechend aktiv zu informieren, ist in der untersuchten Gruppe sehr gering ausgeprägt. Das hängt zum einen mit einer wahrgenommenen Distanz zu „typischen“ politikbezogenen Nachrichtenthemen zusammen; zum anderen damit, dass die Teilnehmenden in soziale Gruppen und Gefüge eingebunden sind, in denen es kaum relevant ist, Bescheid zu wissen. • Nichtsdestotrotz gibt es gesellschaftlich relevante Themen, mit denen sich die Teilnehmenden beschäftigen und die sie in der Freundesgruppe besprechen. Ausschlaggebend sind dabei persönliche Berührungspunkte; Themen müssen die eigene Person und Identität (Religion, Herkunft und Interessen) oder das engste Familien- und Freundesumfeld betreffen. • Den Bedürfnissen entsprechend lassen sich die Nutzungspraktiken der befragten Jugendlichen und jungen Erwachsenen als beiläufige, passive und nahezu exklusive Informationsaufnahme im Kontext der Nutzung sozialer Medien – allen voran TikTok, YouTube und Instagram – zusammenfassen. Das Wissen über aktuelle Ereignisse basiert auf zufälligen Nachrichtenkontakten, die im Zusammenspiel mit dem Algorithmus der jeweiligen Plattform entstehen. Eine gezielte Informationssuche findet nur anlassbezogen und in der Regel mittels einer Google-Suche statt. • Gering Informationsorientierte haben ein schmales Informationsrepertoire, zu dem kaum journalistische Angebote zählen und auch nicht ergänzend hinzugezogen werden; vielmehr haben einzelne Social Media Content Creator wie Herr Anwalt oder Rezo die Rolle als Informationsquelle eingenommen, da diese a) die richtigen Themen, auf b) die richtige – neutrale – Art mit c) der entsprechenden unterhaltenden Darstellungsweise behandeln und d) als vertrauenswürdig wahrgenommen werden, wodurch sie e) das Interesse von jungen Leuten wecken. Allgemein präferieren die Befragten visuelle Formate, die den über TikTok kultivierten Konsumgewohnheiten sowie ihren impulsgesteuerten Nutzungspraktiken gerecht werden. • Trotz der großen Relevanz und Beliebtheit von TikTok und anderen Plattformen wird deutlich, dass diese für die Teilnehmenden ein schwierig zu navigierendes und unsicheres Informationsumfeld darstellen. Dies liegt zum einen am überwiegend negativen und „toxischen“ Content, der dort verbreitet wird. Zum anderen führen sowohl „Fake-Accounts“ als auch „Fake-Inhalte“ zu Unsicherheiten und in der Konsequenz zu fehlendem Vertrauen in die Inhalte in sozialen Medien allgemein – eine Differenzierung nach Accounttyp bzw. Absender wird dabei oftmals nicht getroffen." (Überblick über die wichtigsten Ergebnisse, S.5) more

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Can Telenovelas be Cult TV? An Audience Perspective

Clarice Greco

Participations: Journal of Audience & Reception Studies, volume 19, issue 2 (2023), pp. 76-98

"This article applies the concept of cult TV to Brazilian telenovelas. The term cult TV is used to refer to products that were perceived to be different from mainstream popular culture. However, theoretical contexts have started to embrace the notion of a mainstream cult. With the concept of a mains ... more

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PNG Citizen Media Engagement Report 2023

Media Development Initiative (MDI); ABC International Development (2023), 59 pp.

"Traditional media, specifically, radio, newspaper, and television, are the key sources of information, followed by social media. Social media is a source of information for significantly more youths (aged 18 to 30 years), citizens living in urban areas, or in the Southern region, trending towards f ... urther growth in the future. Even so, radio and newspapers remain the top two information sources across all segments surveyed regardless of gender, age group, region, and density (urban/rural). Trust in information sources has generally declined since 2019, however citizens trust the sources of information they are using and while traditional and social media feature as key information sources, a range of other trustworthy sources of information were identified. In fact, the Church was rated the most trustworthy source of information amongst all demographics surveyed, reinforcing the role of religion in Papua New Guinean communities today, with traditional media following as the next most trusted sources of information. In the FGDs, youth shared stories about misleading information on social media and the internet, and perceived influence and bribery impacting the quality of some stories in traditional media. With 91% of internet users having seen misinformation or disinformation at least occasionally across online platforms, online sources are considered some of the least trustworthy sources of information [...] Mobile phones are the most accessible digital devices in Papua New Guinea, with 79% of citizens using them daily and a further 12% using them a few times a week. Frequency of mobile phone usage increases with educational attainment and is higher amongst those living in urban locations. Rising accessibility of smartphones is also widening the reach of internet and social media services, which continue to be accessed primarily through smartphones. Importantly, 60% of Papua New Guineans use the internet or social media even if only occassionally; usage is higher in urban locations, and the Southern and Momase regions, but declines with age. Half of all citizens use the internet or social media weekly and usage is more frequent with higher educational attainment, but lower for PWD. Using social media is the most popular internet activity, however obtaining information, accessing news, and for entertainment purposes are also popular. Engagement with social media declines with age, while use of internet banking or transferring money increases with age. Facebook is the most popular social media platform with 94% using it weekly, followed closely by WhatsApp at 84%. TikTok, Instagram, and Viber are relatively more popular amongst youths. PWD have the highest variety of social media platforms used weekly of any group and are more likely to use TikTok. Overall, quality of internet services is considered just OK considering affordability, speed, and reliability. Snapshot of Vulnerable Groups: This study examined media coverage, inclusivity, and issue-related measures for four (4) particular groups in society: youth, people with disability (PWD), women, and people living in rural and remote areas. Youth, women and rural citizen issues are being covered, but even so, people would like to see more coverage. There is a lot of room for improvement on PWD coverage. There is a general theme that the media is encouraged to tell stories about these groups, and that these stories should come from these people directly. There is a sense that discussions and stories around youth, PWD, women, and those in rural and remote areas are often sourced from those who are not in these categories. ‘Talk to them, not about them’ would be a good mantra to drive media inclusivity." (Executive summary, pages 5-6) more

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Syria Audience Research Study

Free Press Unlimited (2023), iv, 70 pp.

"The key findings suggest that Syrians continue to adopt social media and social messaging apps as the primary channels through which they access news. They appreciate the privacy of messaging apps for communication with friends and family, and check the credibility of news stories with friends, fam ... more

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Television Publics in South Asia: Mediated Politics and Culture

S. M. Shameem Reza, Ratan Kumar Roy (eds.)

London; New York: Routledge (2023), xiii, 250 pp.

"Television has a prime role to play in the formation of discursive domains in the everyday life of South Asian publics. This book explores various television media practices, social processes, mediated political experiences and everyday cultural compositions from Bangladesh, India, Nepal, Pakistan ... more

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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield, Amy Jo Coffey

New York; London: Routledge (2023), xxi, 416 pp.

"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more

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Information Ecosystem Assessment: Jordan

Aida Al-Kaisy

Internews (2023), 63 pp.

"This report provides an assessment of the media landscape in Jordan from the perspective of its audiences. Based on audience research, it examines the key issues emerging around media usage, trust, content, and literacy. It is based on data that was collected throughout June and July 2023; the medi ... more

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A survey of media consumption in Afghanistan

Mahdi Zaki, Zaher Modaqeq, Shahira Torab, Fiona Howie, Manju Gautham, Ibrahim Jabarkhail

London: BBC Media Action (2023), 34 pp.

"This report summarizes research that aimed to better understand Afghans' access to and preference for different media content and platforms, their trust in media, how people use and share mis- and disinformation and ways to counter these." (Publisher description)

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The paperboys of Russian messaging: RT/Sputnik audiences as vehicles for malign information influence

Charlotte Wagnsson

Information, Communication & Society, volume 26, issue 9 (2023), pp. 1849-1867

"This article examines the reception and dissemination of ‘malign information influence’ (MII) in a liberal democracy; information sponsored by authoritarian regimes or other hostile actors and projected through international broadcasting outlets across borders. The study contributes to the scar ... more

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Évaluation de la couverture médiatique des enjeux économiques et sociaux en Tunisie

Michel Leroy, Sofien Ammar (eds.)

CFI (2023), 82 pp.

"L'information economique et sociale occupe la 3eme position des rubriques favorites, derriere le sport et la sante (la 5e pour les femmes). 65% des sondes declarent la suivre mais seulement 5% des 18-24 ans la suivent « regulierement ». 34 % des 18-24 ans n'ont recours a aucun des medias traditio ... more

The Routledge Companion to Media Anthropology Deep Insights

The Routledge Companion to Media Anthropology
Deep Insights