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Media Use, Media Consumption

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The Routledge Companion to Media Anthropology
Deep Insights

Elisabetta Costa, Patricia G. Lange, Nell Haynes, Jolynna Sinanan (eds.)

London; New York: Routledge (2023), xxv, 617 pp.

"Comprising 41 chapters by a team of international contributors, the companion is divided into three parts: histories; approaches; thematic considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, partic ... more

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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield, Amy Jo Coffey

New York; London: Routledge (2023), xxi, 416 pp.

"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more

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Media Usage in Nepal 2022

London: BBC Media Action (2023), 4 pp.

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Syria Audience Research Study

Free Press Unlimited (2023), iv, 70 pp.

"The key findings suggest that Syrians continue to adopt social media and social messaging apps as the primary channels through which they access news. They appreciate the privacy of messaging apps for communication with friends and family, and check the credibility of news stories with friends, fam ... more

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Ergebnisse der JIM-Studie 2022: Jugend, Information, Medien

Sabine Feierabend, Stephan Glöckler, Hediye Kheredmand, Thomas Rathgeb

Media Perspektiven, issue 2 (2023), pp. 1-12

"Die Mediennutzung Jugendlicher kehrt teilweise zu dem Vor- Corona-Niveau zurück, das belegen die Ergebnisse der neuesten JIM-Studie „Jugend, Information, Medien“. Die Nutzung von Videoangeboten und digitalen Spielen bleibt dagegen auf dem hohen Niveau der Corona-Zeit. Für Jugendliche sind hie ... more

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Can Telenovelas be Cult TV? An Audience Perspective

Clarice Greco

Participations: Journal of Audience & Reception Studies, volume 19, issue 2 (2023), pp. 76-98

"This article applies the concept of cult TV to Brazilian telenovelas. The term cult TV is used to refer to products that were perceived to be different from mainstream popular culture. However, theoretical contexts have started to embrace the notion of a mainstream cult. With the concept of a mains ... more

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Audience des médias en RDC: Habitudes médiatiques des Congolais 2023

Target (2023), 108 pp.

"Il s’observe une baisse générale d’audience de tous les médias à l’exception de la télévision par câble qui enregistre une légère croissance par rapport à 2022. Comparativement aux années antérieures, près de 5 congolais sur 10 surfaient entre au moins 2 médias alors que cette t ... endance connait une chute remarquable en 2023 avec plus de 70% des consommateurs figés sur un seul média à cause notamment de la place que prend l’usage du téléphone et des réseaux sociaux. En 2023, il est constaté que la tendance à basculer entre plus d’un média est plus fréquente chez les hommes (34%) que chez les femmes (24%). La télévision en clair/TNT non payante a connu la baisse la plus importante (-24%) au bénéfice de la Télévision câblée (+8), et se classe en 3ème position derrière la radio et l’internet. Depuis le pic d’audience atteint en 2018 (72%), la radio demeure sur une pente avec une moyenne de -4 pts chaque année contre -5 pts pour la télévision. Seuls l’internet et la télévision payante ont une variation moyenne positive entre 2018 et 2023. Consommé en majorité au Kivu, le taux d’audience internet diminue en fonction de l’âge alors que celui de la radio augmente. Cependant, La télévision est suivie par toutes les tranches d’âge et la télévision payante demeure plus populaire dans le Kongo Central que dans d’autres régions du pays. En moyenne, au moins 1 consommateur des médias sur 2 préfère un contenu en français qu’en une autre langue. Exceptionnellement, la majorité des auditeurs du Grand Equateur affirme une préférence pour un contenu en lingala (58%) contre 42% pour un contenu en français tandis que dans la Province Orientale, les avis sont quasi partagés entre le français (46%) et le lingala (41%). En termes de fréquence, il est constaté qu’internet est le média le plus consommé de manière régulière (Tous les jours ou presque) suivi de la télévision (en clair et payante). D’une manière générale, les audiences des médias sont très fortes le samedi (le pic) sauf pour la télévision payante qui est plus consommée le dimanche et la radio qui atteint son pic le lundi. Cependant, il est constaté qu’internet, la télévision non payante et la télévision payante sont les médias les plus consommés le weekend. Dans la semaine ou pendant le weekend, la télévision (payante et non payante) et l’internet sont plus consommés entre 18 et 21h avant d’amorcer une baisse aux heures creuses (au-delà de minuit) tandis que la radio est plus écoutée entre 6 et 9h du matin." (Page 10) more

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Information Ecosystem Assessment: Jordan

Aida Al-Kaisy

Internews (2023), 63 pp.

"This report provides an assessment of the media landscape in Jordan from the perspective of its audiences. Based on audience research, it examines the key issues emerging around media usage, trust, content, and literacy. It is based on data that was collected throughout June and July 2023; the medi ... more

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Studio Tamani's Audience

Fondation Hirondelle; Studio Tamani (2023), 2 pp.

"Created by Fondation Hirondelle in 2013, Studio Tamani broadcasts news, magazine and debate programmes in 5 languages (Bambara, Peulh, Tamasheq, Sonrhai and French), acting as a link between the main regions of the country (South, Centre and North). Its main objective is to provide the people of Ma ... more

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PNG Citizen Media Engagement Report 2023

Media Development Initiative (MDI); ABC International Development (2023), 59 pp.

"Traditional media, specifically, radio, newspaper, and television, are the key sources of information, followed by social media. Social media is a source of information for significantly more youths (aged 18 to 30 years), citizens living in urban areas, or in the Southern region, trending towards f ... urther growth in the future. Even so, radio and newspapers remain the top two information sources across all segments surveyed regardless of gender, age group, region, and density (urban/rural). Trust in information sources has generally declined since 2019, however citizens trust the sources of information they are using and while traditional and social media feature as key information sources, a range of other trustworthy sources of information were identified. In fact, the Church was rated the most trustworthy source of information amongst all demographics surveyed, reinforcing the role of religion in Papua New Guinean communities today, with traditional media following as the next most trusted sources of information. In the FGDs, youth shared stories about misleading information on social media and the internet, and perceived influence and bribery impacting the quality of some stories in traditional media. With 91% of internet users having seen misinformation or disinformation at least occasionally across online platforms, online sources are considered some of the least trustworthy sources of information [...] Mobile phones are the most accessible digital devices in Papua New Guinea, with 79% of citizens using them daily and a further 12% using them a few times a week. Frequency of mobile phone usage increases with educational attainment and is higher amongst those living in urban locations. Rising accessibility of smartphones is also widening the reach of internet and social media services, which continue to be accessed primarily through smartphones. Importantly, 60% of Papua New Guineans use the internet or social media even if only occassionally; usage is higher in urban locations, and the Southern and Momase regions, but declines with age. Half of all citizens use the internet or social media weekly and usage is more frequent with higher educational attainment, but lower for PWD. Using social media is the most popular internet activity, however obtaining information, accessing news, and for entertainment purposes are also popular. Engagement with social media declines with age, while use of internet banking or transferring money increases with age. Facebook is the most popular social media platform with 94% using it weekly, followed closely by WhatsApp at 84%. TikTok, Instagram, and Viber are relatively more popular amongst youths. PWD have the highest variety of social media platforms used weekly of any group and are more likely to use TikTok. Overall, quality of internet services is considered just OK considering affordability, speed, and reliability. Snapshot of Vulnerable Groups: This study examined media coverage, inclusivity, and issue-related measures for four (4) particular groups in society: youth, people with disability (PWD), women, and people living in rural and remote areas. Youth, women and rural citizen issues are being covered, but even so, people would like to see more coverage. There is a lot of room for improvement on PWD coverage. There is a general theme that the media is encouraged to tell stories about these groups, and that these stories should come from these people directly. There is a sense that discussions and stories around youth, PWD, women, and those in rural and remote areas are often sourced from those who are not in these categories. ‘Talk to them, not about them’ would be a good mantra to drive media inclusivity." (Executive summary, pages 5-6) more

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Freedom of Expression and Media Consumption Research in Armenia

Yerevan: Internews; USAID; Prisma Research and Analysis (2023), 71 pp.

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Central Asian Media Consumption and Disinformation: A Quantitative and Qualitative Assessment in the Context of Geo-Politics

Samuel Doveri Vesterbye, Shairbek Dzhuraev, Andreas Marazis

Internews; European Neighbourhood Council (ENC) (2023), 62 pp.

"This report presents a rapid media consumption assessment in Central Asia. It tells the reader what information - and disinformation - Central Asians consume, as well as the reasons why they consume it. How do recent international and regional geo-political events impact their media choices and wha ... more

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A Media Repertoires Approach to Selective Exposure: News Consumption and Political Polarization in Eastern Europe

Fani Toth, Sabina Mihelj, Stetka Vaclav, Katherine Kondor

International Journal of Press/Politics, volume 28, issue 4 (2023), pp. 884-908

"In recent years, links between selective news exposure and political polarisation have attracted considerable attention among communication scholars. However, while the existence of selective exposure has been documented in both offline and online environments, the evidence of its extent and its im ... more

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The paperboys of Russian messaging: RT/Sputnik audiences as vehicles for malign information influence

Charlotte Wagnsson

Information, Communication & Society, volume 26, issue 9 (2023), pp. 1849-1867

"This article examines the reception and dissemination of ‘malign information influence’ (MII) in a liberal democracy; information sponsored by authoritarian regimes or other hostile actors and projected through international broadcasting outlets across borders. The study contributes to the scar ... more

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Estudio de mercado y audiencias de medios de comunicación en América Central: Nicaragua

Proyecto VIMES; Free Press Unlimited; A-01 (2022), 67 pp.

"Esta publicación presenta información sobre el mercado de los medios de comunicación en Nicaragua, sobre cómo la población los percibe y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los medios [...] Los ... more

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Children and Media Worldwide in a Time of a Pandemic

Maya Götz, Dafna Lemish (eds.)

New York et al.: Peter Lang (2022), vi, 242 pp.

"This edited volume focuses on the lived experiences of children during the first wave of the COVID-19 outbreak in the spring of 2020, their knowledge and emotional reactions, the adjustments they made in their everyday lives, and the strengths and skills they developed in response. A central theme ... more

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Steuerung der öffentlichen Meinung

Russland-Analysen, issue 418 (2022), pp. 1-14

"Wie denken gewöhnliche Russ:innen wirklich über die Entscheidung von Präsident Putin, in die Ukraine einzumarschieren? Obwohl einiges dafürspricht, dass frühere Umfragen, die Zustimmungswerte um 60 % für den Krieg zeigen, als genuine Signale der russischen öffentlichen Meinung gewertet werde ... more

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Mediennutzung in der Corona-Pandemie

Uli Gleich

Media Perspektiven, issue 2 (2022), pp. 81-88

"Während der Corona-Pandemie und der damit verbundenen Einschränkungen des öffentlichen Lebens hat sich der Medienkonsum in allen Bereichen signifikant erhöht. Um auf dem Laufenden und mit anderen in Kontakt zu bleiben, aber auch um sich zu unterhalten und abzulenken, nutzten (und nutzen) die Me ... nschen sowohl die traditionellen Angebote als auch die digitalen Medien- und Kommunikationstechnologien in stärkerem Ausmaß. Medienangebote haben während der Pandemie neben der Informations- auch psychosoziale Funktionen. Die stärker ausgeprägte Nutzung von Medien, die interpersonale Kommunikation und hohe soziale Präsenz ermöglichen (z.B. Video-Calls, Instant-Messenger), ist ein Indikator für das starke soziale Bedürfnis während der Pandemie, das durch den Gebrauch entsprechender Technologien befriedigt werden soll. Neben nützlichen Funktionen können dabei auch eher problematische Folgen der Mediennutzung beobachtet werden. Das Internet wirkt sich beispielsweise in der Krisenzeit positiv als Kommunikationsweg aus, um mit anderen in Kontakt zu bleiben und Informationen zu erhalten. Gleichzeitig berichten die Nutzer aber auch von Überforderung und Erschöpfung sowie negativen emotionalen Auswirkungen durch die Berichterstattung. Mit andauernder Krise zeigen sich zudem Anzeichen dafür, dass weniger Informationen gesucht werden und es bei vielen Menschen zur Informationsüberlastung hinsichtlich des Themas Corona-Pandemie gekommen ist. Wenn subjektiv eine kritische Masse an COVID-19-Informationen erreicht ist, können auch negative Effekte, wie zum Beispiel depressive Symptome, entstehen. Um die psychosozialen Belastungen abzufedern und das Wohlbefinden zu steigern, nutzen die Konsumenten spezifische inhaltliche Medienangebote. So dient zum Beispiel die Rezeption nostalgischer Medieninhalte neben der Unterhaltung auch der Bewältigung von Isolationsbefürchtungen. Als weitere hilfreiche Strategie, um das Bedürfnis nach Zugehörigkeit und sozialen Kontakten zu befriedigen, kann auch die Intensivierung parasozialer Beziehungen mit medialen Charakteren (Prominenten, Personas u.ä.) dienen. Spezifische Medienangebote können somit auch die Funktion haben, einen Ausgleich zur belastenden Situation in der Krise zu bieten." (https://www.ard-media.de/media-perspektiven) more

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"News is Life and Death to Us": Understanding Media Audiences in Post-Coup Myanmar

Emilie Lehmann-Jacobsen, Myat The Thitsar

International Media Support (IMS) (2022), 23 pp.

"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, ... more

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You Are What You Read: Media, Identity, and Community in the 2020 Belarusian Uprising

Samuel A. Greene

Post-Soviet Affairs, volume 38, issue 1-2 (2022), pp. 88-106

"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al ... more

The Routledge Companion to Media Anthropology Deep Insights

The Routledge Companion to Media Anthropology
Deep Insights