Media Use, Media Consumption
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"Die folgenden Handlungsbedarfe und Empfehlungen aus dem MDG-Trendmonitor 2020/21 wurden auf ihre Gültigkeit im aktualisierten Sinus-Milieumodell überprüft und angepasst. Dabei zeigt sich: Das grundlegende Spannungsfeld zwischen milieuspezifischer Affinität (insbes. in den traditionellen Milieus ... more
"Esta publicación presenta información sobre el mercado de los medios de comunicación en Nicaragua, sobre cómo la población los percibe y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los medios [...] Los ... more
"Wie denken gewöhnliche Russ:innen wirklich über die Entscheidung von Präsident Putin, in die Ukraine einzumarschieren? Obwohl einiges dafürspricht, dass frühere Umfragen, die Zustimmungswerte um 60 % für den Krieg zeigen, als genuine Signale der russischen öffentlichen Meinung gewertet werde ... more
"Während der Corona-Pandemie und der damit verbundenen Einschränkungen des öffentlichen Lebens hat sich der Medienkonsum in allen Bereichen signifikant erhöht. Um auf dem Laufenden und mit anderen in Kontakt zu bleiben, aber auch um sich zu unterhalten und abzulenken, nutzten (und nutzen) die Me ... more
"Media of the Masses investigates the social life of an everyday technology - the cassette tape - to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary indiv ... more
"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir ... more
"The movement that mobilized to oppose Alyaksandr Lukashenka in August 2020 was notable for its ability to bridge divisions of social class, geography, age, and identity. Almost uniquely among post-Soviet revolutionary movements, the Belarusians who rose up were not divided from those who did not al ... more
"This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analys ... more
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en El Salvador, sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de lo ... more
"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, ... more
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los ... more
"In this report, we use online survey data collected in August and September 2022 to document and understand how people in eight countries - Brazil, France, Germany, India, Japan, Pakistan, the UK, and the USA - access news and information about climate change. A large majority of our respondents ac ... more
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies, ... more
"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ ... more
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f ... more
"Six in 10 adult Ethiopians (59%) own a mobile phone. But only 16% own a phone with Internet access. One in three (34%) own a radio, while 14% have a television set and only 2 % have a computer. The most common source of regular news (“every day” or “a few times a week”) for Ethiopians is th ... more
"Daily news consumption via social media (11%) and the Internet (9%) has doubled in Uganda since 2015, though these platforms still lag far behind television (27%) and radio (54%) as daily news sources. Six in 10 Ugandans (60%) say they are aware of social media. Awareness is less widespread among w ... more
"Radio is the dominant news source in Liberia, tuned in “every day” or “a few times a week” by 87% of adults. Almost four in 10 citizens (38%) say they regularly get news from the Internet and social media, while only about one in five are regular consumers of news via television (21%) and n ... more