Media Use, Media Consumption
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Media focus
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Methods applied
Journals
Output Type
"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news ... more
"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... more
"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more
"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more

Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"This book examines the role of 24/7 television news channels in Bangladesh. By using a multisited ethnography of television news media, it showcases the sociopolitical undercurrents of media practices and the everydayness of TV news in Bangladesh. It discusses a wide gamut of issues such as news ma ... more
"This article explores the reception practices of multi-lingual audiences in Ghana, focusing on their views on the different norms and approaches of local language and English language radio newscasts. Using data from a convenience sample of 1000 radio listeners in five Ghanaian cosmopolitan cities ... more
"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more
"This report [...] presents a bespoke analysis of how women around the world consume and perceive news, based on data on audience behaviour from 11 countries featured in the 2020 Reuters Institute Digital News Report: Kenya, South Africa, South Korea, Hong Kong, Japan, Mexico, Brazil, Finland, Germa ... more
"As the COVID-19 pandemic continues to spread across Africa, educators, policy makers, parents, and pupils face uncertainty about the path forward. In Kenya, the government has halted all in-person teaching at the primary and secondary levels and moved to remote teaching. Survey findings show, howev ... more
"In contemporary high-choice media environments, the issue of media trust and its impact on people’s media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the g ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more

El futuro de los medios

cadem (2020), 27 slides
"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a ... more
"The Afrobarometer survey conducted in late 2019 shows that although radio and television remain the most dominant news sources, daily news consumption via social media (by 22% of Ghanaians) and the Internet (19%) is steadily increasing. Social media is less trusted as a source of information – on ... more
"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more
"Trois-quarts des Nigériens possèdent un téléphone portable ou y ont accès à travers quelqu’un du foyer qui en possède un. Cet accès est de 55% pour la radio, 21% pour la télé, et 6% pour l’ordinateur. Mais juste 12% des Nigériens ont un téléphone portable avec accès à l’Interne ... more