Media Use, Media Consumption
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"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e ... more
"La pandemia del Covid 19 generó notables cambios en los hábitos de consumo de las personas y su interacción con los medios. Como consecuencia del aislamiento social, las personas buscaron fuentes de información y entretenimiento confiables y de fácil acceso, por lo que la radio incrementó su ... more
"Cette évaluation de l'écosystème de l'information documente comment l'information autour de la pandémie de la COVID-19 est produite au Mali ainsi que les pratiques informationnelles des Populations Déplacées internes (PDI) dans les régions de Bamako, Ségou, Sikasso, Mopti et Tombouctou. Ell ... more
"Conclusions and actionable recommendations to media stakeholders and Internews including: improving access to radio and television in Unity State would likely produce a substantial increase in overall media consumption in Unity State; improving access to smartphones in Warrap State would potentiall ... more
"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are p ... more
"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn ... more
"1. Los proveedores de información no han atendido suficientemente las necesidades de los refugiados y migrantes en la región, especialmente aquellos en situaciones más vulnerables como los refugiados y migrantes LGBTQI+ y aquellos con estatus migratorio irregular. Los líderes comunitarios para ... more
"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... more
"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more
"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more

El futuro de los medios

cadem (2020), 27 slides

Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides
"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... more
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news ... more
"En el área rural, se ratifica la predominancia de la radio sobre los otros medios (59% escucha siempre o casi siempre), seguido muy de cerca de la televisión (56% mira televisión) y luego los medios digitales, el Facebook (41% se conecta) es más reconocido como un medio de información que el W ... more