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The Trust Gap: How and Why News on Digital Platforms is Viewed More Sceptically Versus News in General

Camila Mont'Alverne, Sumitra Badrinathan, Amy Ross Arguedas et al.

Oxford: Reuters Institute for the Study of Journalism (2022), 71 pp.

"Drawing on an original dataset of survey responses collected in the summer of 2022 across four countries - Brazil, India, the UK, and the US - they examine the relationship between trust in news and how people think about news on digital platforms, especially Facebook, Google, WhatsApp, and YouTube ... more

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Snap Judgements: How Audiences Who Lack Trust in News Navigate Information on Digital Platforms

Amy Ross Arguedas, Sumitra Badrinathan, Camila Mont'Alverne, Benjamin Toff, Richard Fletcher, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2022), 43 pp.

"In this report, we qualitatively examine how audiences who lack trust in most news organisations in their countries navigate the digital information environment, especially how they make sense of the news they encounter while using social media, messaging applications, or search engines. Drawing on ... a sample of 100 individuals in four countries – Brazil, India, the United Kingdom (UK), and the United States (US) – we centre on how they use Facebook, WhatsApp, and Google, based on a unique interviewing approach anchored in their concrete everyday experiences. Participants were asked to describe and respond to what they actually saw on their screens as they navigated these platforms in real time while speaking to members of our research team. This research is focused on individuals with minimal trust in most news sources and below-average interest in politics – a population often neglected in audience research since these individuals tend to be least likely to consume news. However, for that same reason, understanding the way they encounter and engage with information online is of particular importance. Indeed, in line with prior survey-based research (Toff et al. 2021c), we found these individuals tended to be indifferent towards, or even opposed to, the idea of receiving news through platforms, which they said they primarily used for other purposes. What we found is that when they did encounter news on platforms and sought to assess how credible the information might be, they often relied on cues for making quick, in-the-moment judgements, which were particularly important since many of these users rarely clicked through to the original sources of news. The mental shortcuts people discussed, summarised in Figure 1, involved (1) pre-existing ideas they held about news in general or specific news brands (where the information was coming from), but also several other factors: (2) social cues from family and friends (who shared or engaged with the news), (3) the tone and wording of headlines (whether or not it was perceived as clickbait), (4) the use of visuals (which they often saw as important evidence for what could or could not be trusted), and (5) the presence of advertising (whether or not information appeared to be sponsored). Additional (6) platform-specific cues also played a role in shaping judgements about what to trust. These involved design decisions around how information appears on platforms (e.g. what labels appear, what is given most prominence), which in turn affect many of these other cues." (Introduction and key findings, page 3) more

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State of the Media Survey Report 2021

Nairobi: Media Council of Kenya (2021), xii, 46 pp.

"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E ... more

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Six Ways to Incorporate Social Context and Trust in Infodemic Management

S. Ripoll, J. Cole, O. Tulloch, M. Schmidt-Sane, T. Hrynick

Brighton: Social Science in Humanitarian Action Platform (SSHAP) (2021), 5 pp.

"Building trust in public health authorities and epidemic response takes time and is an ongoing process. However, in the short term, mistrust can be mitigated by responding in contextually appropriate ways through meaningful community engagement: 1. Use social science to understand the socio-economi ... more

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Edelman Trust Barometer 2021: Global Report

Edelman (2021), 58 slides

"After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leade ... more

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Mainzer Langzeitstudie Medienvertrauen 2020: Medienvertrauen in Krisenzeiten

Ilka Jakobs, Tanjev Schultz, Christina Viehmann, Oliver Quiring, Nikolaus Jackob, Marc Ziegele, Christian Schemer

Media Perspektiven, issue 3 (2021), pp. 152-162

"In der siebten Befragungswelle der Mainzer Langzeitstudie wurde ein deutlich gestiegenes Vertrauen in die Medien festgestellt. Den Medien scheint es 2020 gelungen zu sein, als Orientierungspunkt zu dienen und die Menschen mit Informationen zu versorgen. Auch der in den Vorjahren zu beobachtende Med ... more

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The Measurement of Trust in Communication Research, Part 2

Paola Pascual-Ferrá

Communication Research Trends, volume 40, issue 1 (2021), pp. 4-36

"In this review of the literature I have attempted to show how researchers in different areas of communication have conceptualized and operationalized trust and trust-related concepts. Trust has been associated most with the concept of credibility, but other words that have been used to operationali ... ze it include believability, accuracy, honesty, truthfulness, trustworthiness, sincerity, competence, expertise, reliability, and goodwill, to name some. The concept of trust, just as credibility, is multi-dimensional, and it seems to depend on the context, the person, and the task that is evaluated, as one may not necessarily trust another with a personal secret but may trust that person to complete a work-related task well. As might have become evident to the reader, our discipline's interest in measuring trust has been mostly utilitarian: trust as a means to an end (e.g., persuasion, credibility, and effectiveness of the communicator, to name some). While not all of the trust-related research in communication has been self-serving, it has focused mostly on the benefits that communicators can derive from growing others' trust in them, and less on the benefit that the act of trusting may have on others beyond the communicator, or other possible outcomes stemming from trust. One of the few exceptions has been in the instructional communication literature, where measures of trust have been used to study levels of student satisfaction, development and learning; interpersonal communication, where measures of trust have been used to study satisfaction in relationships between friends and romantic partners; and health communication, where communicating trust in the patient-provider interaction can increase the patient's self-awareness and sense of well-being. The mostly transactional and utilitarian view of trust that has dominated so far is perhaps a reflection of the increased professionalization of the discipline, the need for practical applications within the business setting and the cultures that sustain them and are in turn sustained by them. It would be interesting for future research to consider trust from the perspective of the person who is doing the trusting what impact does trust have on them beyond being persuaded and returning as consumers of information and products? It would be interesting for future research to approach the study of trust from that perspective as well as from non-traditional (read non-Western/Anglo-Saxon) socioeconomic and cultural perspectives." (Conclusion, page 21) more

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Safe. Strong. Viable. The Symbiosis Between Media Safety and Media Viability

Laura Moore, Petra Aldenrath, Nadine Jurrat (eds.)

Bonn: Deutsche Welle DW Akademie (2021), 41 pp.

"The interviews and the analyses by the experts show that: –– Quality content increases safety. The editors interviewed for this publication confirm that fair and balanced journalism, which clearly distinguishes between facts and opinion and treats the people at the center of the story with resp ... more

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Ethik als Schlüssel für Medienvertrauen und Empowerment

Marlis Prinzing

Bonn: Friedrich-Ebert-Stiftung (FES) (2021), 22 pp.

"Inwiefern hat sich Journalismus in der heutigen demokratischen Gesellschaft als Vertrauensinstanz bewährt? Was zeichnet speziell das Vertrauen in Journalismus aus, oder wodurch wird es beeinträchtigt? Die in dieser Studie vorgelegten Antworten verweisen darauf, dass Vertrauen in den Journalismus ... more

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Información y confianza: Comunicación contra la desinformación

Adriana Amado Suárez, Maximiliano Bongiovanni

Buenos Aires: Konrad-Adenauer-Stiftung (KAS); infociudadana (2021), 79 pp.

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Overcoming Indifference: What Attitudes Towards News Tell Us About Building Trust

Benjamin Toff, Sumitra Badrinathan, Camila Mont’Alverne, Amy Ross Arguedas, Richard Fletcher, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2021), 69 pp.

"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country. ... more

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Systemvertrauen und Journalismus im Neoliberalismus

Malte G. Schmidt

Bielefeld: transcript Verlag (2021), 322 pp.

"Vertrauenskrisen haben Konjunktur: Ob Politik, Wissenschaft oder Journalismus - kein gesellschaftliches Teilsystem bleibt von öffentlichen Misstrauensbekundungen verschont. Doch was genau meint der schillernde Begriff »Systemvertrauen« und welche Konsequenzen hat ein Mangel desselben? Malte G. S ... more

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Media Trust in the Western Balkans: Together Apart. Regional Overview

Sandra B. Hrvatin, Brankica Petkovic, Sanela Hodžic

Ljubljana: Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2021), 34 pp.

"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre ... more

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Polarized Public Trust in the Media and Social Networks in Bosnia and Herzegovina

Anida Sokol

Ljubljana: South East European Network for Professionalization of Media (SEENPM) (2021), 32 pp.

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Professional Journalism and Media Literate Public: Crucial for Increasing Trust in Media

Vesna Nikodinoska

Ljubljana: South East European Network for Professionalization of Media (SEENPM) (2021), 30 pp.

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In Media We (Dis)trust: Mapping Citizens' Concerns Over Media in Kosovo

Jeton Mehmeti

Ljubljana: South East European Network for Professionalization of Media (SEENPM) (2021), 28 pp.

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Global Trustworthiness Index 2021: Who Does the World Trust?

Ipsos (2021), 26 pp.

"These are the findings of an Ipsos online survey conducted between 23 April and 7 May 2021. The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, ... more

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Shaped by Trauma, History and Hope: Audiences’ Perceptions of Social Cohesion Coverage in Ninewah, Iraq

Aida Kaisy

Media in Cooperation and Transition (MiCT) (2021), 41 pp.

"This research analysis aims to assess perceptions of media coverage of social cohesion in Ninewah and understand how content is consumed and assessed by audiences in the province. What this report has demonstrated is that while there is a distrust of the media at a national level, local media are p ... more

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News and How to Use It: What to Believe in a Fake News World

Alan Rusbridger

Edinburgh: Canongate Books (2021), 316 pp.

"People everywhere feel ever more alienated from - and mistrustful of - news and those who make it. We no longer seem to know who or what to believe. We are living through a crisis of "information chaos". 'News: And How to Use It' is a glossary for this bewildering age. From AI to bots, from climate ... more

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Primera encuesta MediaScan Panamá: Percepción ante la desinformación. Consumo de medios. Confianza en las fuentes informativas

Mediáticos; Centro Internacional de Estudios Políticos y Sociales (CIEPS) (2021), 12 pp.