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BBC Media Action
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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Curbing Corruption and Fostering Accountability in Fragile Settings: Why an Imperilled Media Needs Better Support
London: BBC Media Action (2016), 29 pp.
"An independent media is one of the most effective assets we have in efforts to curb corruption and foster accountability. Yet it is deeply imperilled, particularly in fragile states and often poorly understood by the international development sector. This policy working paper argues that unless dev
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The Role of Independent Media in Curbing Corruption in Fragile Settings
London: BBC Media Action (2016), 19 pp.
"This policy briefing examines the prospects for media being able to play that role, especially in fragile states. It concludes that the evidence supporting the effectiveness of media as an accountability actor continues to mount even when the performance of other anti-corruption measures are called
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Accountability, Nation and Society: The Role of Media in Remaking Nepal
London: BBC Media Action (2016), 23 pp.
"This briefing explores some of the key challenges facing the Nepali media. It outlines growing concerns over politicisation and co-option, particularly of the mainstream Kathmandu-based media, as well as other economic and technological challenges facing the media. The briefing further outlines how
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Exploring the Role of Communication in Community Health
London: BBC Media Action (2016), 48 pp.
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving
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Can Radio Drama Improve Child Health and Nutrition in Somalia?
London: BBC Media Action (2015), 11 pp.
"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic
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After the Arab Uprisings: The Prospects for a Media That Serves the Public
London: BBC Media Action (2015), 37 pp.
"This briefing suggests that national broadcasters may have the potential to help to bridge social divides, if they can be reformed to serve the interests of the public rather than the state. In addition to their extensive infrastructure and reach, these institutions also have a cultural standing th
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Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
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Humanitarian Broadcasting in Emergencies: A Synthesis of Evaluation Findings
London: BBC Media Action (2015), 64 pp.
"This synthesis of evidence suggests that BBC Media Action interventions have an important role to play in assisting people affected by crisis, and is consistent with other literature that highlights the role of media in providing accurate and reliable information in crisis. It highlights that, as w
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Media, Discussion, and Attitudes in Fragile Contexts
Deep Insights
London: BBC Media Action (2015), 48 pp.
"The report explores how discussion programmes – where a diverse audience, representing the whole of society, is engaged in fair and balanced debate – can stimulate both private/interpersonal discussion and public discussion in either a community setting or one hosted by local government. It the
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After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2015), 60 pp.
"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t
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Public Service Media in Divided Societies: Relic or Renaissance?
London: BBC Media Action (2015), 28 pp.
"Argues that renewed energy and resources should be invested in strategies that support media systems rooted in public service values of trust, independence, universality and putting the public interest before all others. Despite formidable challenges, support strategies should include a revitalised
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After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2014), 60 pp.
"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa
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The Power of Talk: Media and Accountability in Three African Countries
London: BBC Media Action (2014), 24 pp.
"This policy briefing offers an empirical contribution to evolving thinking on governance within the international development landscape. Using the example of media, we argue that interventions designed to foster demand-based accountability may not be as successful in some fragile settings as more d
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BBC Media Action’s Governance Research: Emerging Evidence and Learning
London: BBC Media Action (2014), 57 pp.
"The paper synthesises findings from quantitative and qualitative data from across African, Asian and Middle Eastern countries. The second section draws on baseline data from Bangladesh, Burma, Kenya, Nepal, Nigeria, Palestinian Territories and Sierra Leone to explore the media and governance contex
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Making Waves: Media’s Potential for Girls in the Global South
London: BBC Media Action (2014), 24 pp.
"Argues that media — whether traditional or online — matters a great deal in the lives of girls in the developing world. It matters because it has the ability to be harmful to girls’ interests and selfesteem, and it matters because it can also be so effective in playing a positive role in girl
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Youth in Cambodia: Media Habits and Information Sources
London: BBC Media Action (2014), 38 pp.
What Was the Role of the Debate Programme Sema Kenya in the 2013 Kenyan Election?
London: BBC Media Action (2014), 62 pp.
"This paper seeks to identify the extent to which the national TV and radio programme Sema Kenya (Kenya Speaks), part of BBC Media Action’s governance work in Kenya, supported accountability, peace and inclusion at the time of the 2013 Kenya election. It shows the specific value placed on Sema Ken
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The Media's Role in Citizen Engagement: Evidence from Burma
London: BBC Media Action (2014), 8 pp.
"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me
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From the Ground Up: Changing the Conversation About Climate Change
London: BBC Media Action (2014), 28 pp.
"[...] The briefing looks at the everyday experience of people living in the world’s most populous continent: Asia. It draws on data from BBC Media Action’s Climate Asia project, which interviewed more than 33,000 people in seven countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan
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