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Authors & Publishers
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Coming of Age: Communication’s Role in Powering Global Health
London: BBC Media Action (2016), 31 pp.
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
...
Exploring the Role of Communication in Community Health
London: BBC Media Action (2016), 48 pp.
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving
...
Lifeline: Working with Broadcasters in Humanitarian Crises. Tips for Aid Workers on Working with Media to Save Lives
London: BBC Media Action (2016), 23 pp.
"The guide is not about how to use media for public relations or fund-raising purposes; it focuses on working with media to share useful and actionable information with communities affected by crisis. Humanitarians call this kind of communication different things: “community engagement”, “comm
...
Can Radio Drama Improve Child Health and Nutrition in Somalia?
London: BBC Media Action (2015), 11 pp.
"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic
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Media Development: An Evaluation of Five Capacity-Strengthening Projects
London: BBC Media Action (2015), 60 pp.
"BBC Media Action has been involved in media development since it was founded in 1999. Over the years, we have designed and deployed a broad range of evaluation approaches and methodologies to assess the impact of and learn from our work. This has generated much internal discussion: Are we measuring
...
Public Service Media in Divided Societies: Relic or Renaissance?
London: BBC Media Action (2015), 28 pp.
"Argues that renewed energy and resources should be invested in strategies that support media systems rooted in public service values of trust, independence, universality and putting the public interest before all others. Despite formidable challenges, support strategies should include a revitalised
...
After the Arab Uprisings: The Prospects for a Media That Serves the Public
London: BBC Media Action (2015), 37 pp.
"This briefing suggests that national broadcasters may have the potential to help to bridge social divides, if they can be reformed to serve the interests of the public rather than the state. In addition to their extensive infrastructure and reach, these institutions also have a cultural standing th
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After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2015), 60 pp.
"Libya’s contested and, at times, chaotic political scene is reflected in its media, which represents a range of political and vested interests, sparking narrative and counter narrative. Ultimately, it has left people frustrated that they cannot access the information that they need. In Tunisia, t
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Humanitarian Broadcasting in Emergencies: A Synthesis of Evaluation Findings
London: BBC Media Action (2015), 64 pp.
"This synthesis of evidence suggests that BBC Media Action interventions have an important role to play in assisting people affected by crisis, and is consistent with other literature that highlights the role of media in providing accurate and reliable information in crisis. It highlights that, as w
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Media, Discussion, and Attitudes in Fragile Contexts
Deep Insights
London: BBC Media Action (2015), 48 pp.
"The report explores how discussion programmes – where a diverse audience, representing the whole of society, is engaged in fair and balanced debate – can stimulate both private/interpersonal discussion and public discussion in either a community setting or one hosted by local government. It the
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Youth in Cambodia: Media Habits and Information Sources
London: BBC Media Action (2014), 38 pp.
The Media's Role in Citizen Engagement: Evidence from Burma
London: BBC Media Action (2014), 8 pp.
"This research presents a picture of a public in Burma that, to varying degrees, lacks knowledge, confidence, motivation and opportunity to participate in governance processes and make their voices heard. However, the study provides objective evidence that a relationship exists between people’s me
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BBC Media Action’s Governance Research: Emerging Evidence and Learning
London: BBC Media Action (2014), 57 pp.
"The paper synthesises findings from quantitative and qualitative data from across African, Asian and Middle Eastern countries. The second section draws on baseline data from Bangladesh, Burma, Kenya, Nepal, Nigeria, Palestinian Territories and Sierra Leone to explore the media and governance contex
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Making Waves: Media’s Potential for Girls in the Global South
London: BBC Media Action (2014), 24 pp.
"Argues that media — whether traditional or online — matters a great deal in the lives of girls in the developing world. It matters because it has the ability to be harmful to girls’ interests and selfesteem, and it matters because it can also be so effective in playing a positive role in girl
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What Was the Role of the Debate Programme Sema Kenya in the 2013 Kenyan Election?
London: BBC Media Action (2014), 62 pp.
"This paper seeks to identify the extent to which the national TV and radio programme Sema Kenya (Kenya Speaks), part of BBC Media Action’s governance work in Kenya, supported accountability, peace and inclusion at the time of the 2013 Kenya election. It shows the specific value placed on Sema Ken
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The Power of Talk: Media and Accountability in Three African Countries
London: BBC Media Action (2014), 24 pp.
"This policy briefing offers an empirical contribution to evolving thinking on governance within the international development landscape. Using the example of media, we argue that interventions designed to foster demand-based accountability may not be as successful in some fragile settings as more d
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From the Ground Up: Changing the Conversation About Climate Change
London: BBC Media Action (2014), 28 pp.
"[...] The briefing looks at the everyday experience of people living in the world’s most populous continent: Asia. It draws on data from BBC Media Action’s Climate Asia project, which interviewed more than 33,000 people in seven countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan
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After the Revolution: Libyan and Tunisian Media Through the People’s Eyes
London: BBC Media Action (2014), 60 pp.
"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa
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Climate Asia Quantitative Survey Methodology
London: BBC Media Action (2013), 8 pp.
The Media of Iraq Ten Years On: The Problems, the Progress, the Prospects
London: BBC Media Action (2013), 35 pp.
"This briefing argues that the Iraqi media landscape of 2013 may not be the free, plural and professional fourth estate that many in the West had envisaged in 2003 but that it has real strengths – as well as weaknesses – which reflect the reality and complexity of modern Iraq. The seismic shift
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