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Media Audience Research: A Guide for Professionals
Key Guides
New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and
...
Global Media Research: Can We Know Global Audiences? A View from a BBC Perspective
Audience Research at the BBC World Service 1932-2010
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103
"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
...
From Mouthpiece to Public Service: Donor Support to Radio Broadcasters in New Democracies
Development in Practice, volume 19, issue 4-5 (2009), pp. 491-503
"State-run broadcasting organisations in the South are usually ill-prepared for their public-service role in new democracies. They are often poorly funded compared to their new, commercial rivals and often still bound by the same ‘rules of the game’ that governed them prior to the democratic era
...
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Global Audiences: Research for Worldwide Broadcasting 1994/5
London: John Libbey (1994), 256 pp.
"The International Broadcasting Audience Research Department (IBAR) of the BBC World Service presently commissions representative sample surveys of the adult populations of more than 20 different countries each year. Surveys reported in this compilation published first time in 1993 provide detailed
...
Global Audiences: Research for Worldwide Broadcasting 1993
London: John Libbey; BBC World Service (1994), 234 pp.
Mass Communication in Africa
London: Edward Arnold (1983), viii, 159 pp.
"The first half places African mass communications in a broad social context, touching on their history, technology, politics, etc.; the second half consists of three case studies: Zambia, Tanzania and Nigeria. A final chapter discusses roles and controls. The North African countries are not include
...
