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Global Communication
Los Angeles et al.: Sage (2015), xiii, 279 pp.
Media Imperialism
London et al.: Sage (2015), vii, 219 pp.
"Examining the interplay between communications industries and the hierarchies and networks of political, corporate and plutocratic power in a globalized world, the book explains: the historical context of the relationship between media and imperialism; contestation and collaboration among new media
...
Using Entertainment-Education for Distance Education
Key Guides
New Dehli et al.: Sage, 2nd ed. (2015), xvii, 290 pp.
Writing and Producing Radio Dramas
Key Guides
New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.
"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life
...
Understanding the Media
Los Angeles et al.: Sage, 3rd ed. (2014), xix, 329 pp.
Communicating Health: Strategies for Health Promotion
Key Guides
Los Angeles et al.: Sage (2013), x, 229 pp.
"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
Encyclopedia of Media Violence
Los Angeles et al.: Sage (2013), xx, 434 pp.
"Entries examine theory, research, and debates as they relate to media violence in a manner that is accessible and jargon-free to help readers better understand questions from varied perspectives. From “Aggression” and “Animated Cartoons” to “V-chips” and “War Toys,” this work provid
...
Understanding Media Economics
Los Angeles; London: Sage, 2nd ed. (2013), xii, 216 pp.
"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t
...
Research for Development: A Practical Guide
Los Angeles, Calif.: Sage, 2nd ed. (2013), xvii, 425 pp.
"Divided into three parts, the book provides a complete overview of the research process spanning: the uses, planning and management of research; reviewing existing evidence; learning development research skills; choosing research methods; undertaking ethical research; writing an effective research
...
Key Concepts in Creative Industries
Los Angeles et al.: Sage (2013), xii, 184 pp.
"This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage,
...
Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Social Media for Journalists: Principles and Practice
Los Angeles et al.: Sage (2013), 278 pp.
"The book gives a thorough guide to principles and practice, including: how to find, write and break stories with social media; an online journalism toolkit to get you started; using crowdsourcing to find and follow stories; getting on top of user-generated content; the ins and outs of copyright and
...
Health Communication Message Design: Theory and Practice
Los Angeles: Sage (2012), xvi, 277 pp.
"This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing ef
...
Media, Communication and Development: Three Approaches
Deep Insights
New Delhi; Thousand Oaks: Sage (2012), xix, 258 pp.
"Media, Communication and Development: Three Approaches critically investigates the three approaches that have characterised most debates in the field of Media, Communications and Development since its emergence in the 1950s, namely, media development, media for development and stakeholder and commu
...
Foundations of Community Journalism
Los Angeles et al.: Sage (2012), xix, 283 pp.
"Foundations of Community Journalism is the first and only book to focus on how to understand and conduct research in this ever-increasing field. With chapters written by established journalism scholars and teachers, this book provides students and researchers with an understanding of the multiple m
...
Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
The Magic of Bollywood: At Home and Abroad
New Delhi; Thousand Oaks: Sage (2012), xviii, 334 pp.
"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy
...
Media and Terrorism: Global Perspectives
Los Angeles et al.: Sage (2012), xiii, 322 pp.
"Media and Terrorism brings together leading scholars to explore how the world's media have influenced, and in turn, been influenced by terrorism and the war on terror in the aftermath of 9/11. Accessible and user-friendly with lively and current case studies, it is a perfect student text and is an
...
Qualitative Content Analysis in Practice
London et al.: Sage (2012), viii, 272 pp.
"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also
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