"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in
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Mongolia, on the ground campaigning was very much back on track. Collaborating with Amnesty International’s newest global campaign, national entities drew attention to the world’s need to protect the right to protest. As we rapidly head into work on Write for Rights 2023, now we take the time to reflect on what we all did together and the amazing ways we worked for positive human rights change in the lives of 13 individuals at risk." (Page 1)
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"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit
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ed voice. Effective inclusive advocacy requires taking the time and investing resources into how you will reach, collaborate, and influence each of your audiences. Inclusive advocacy is critical in building relationships and credibility in order to have buy-in of the communities affected for longterm sustainability." (Page 1)
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"Your goals should always follow the SMART heuristic: Specific, Measurable, Actionable, Realistic, Time-Bound. From that list you can see how “fixing everything that’s wrong in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a
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single bill from passing in a specific vote or enacting a new policy by a specific date. SMART goals are incredibly important when planning grassroots advocacy campaigns. Because the main actors in grassroots advocacy campaigns are regular people instead of nonprofit or advocacy professionals, they need specific guidance, reinforcement, and measurable benchmarks to stay on track. Without breaking down your goals into attainable steps and tackling them one at a time, your grassroots supporters will get discouraged by the lack of visible progress." (Page 5)
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"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
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Advocacy approach focuses on what you can achieve in a short time—setting a SMART, near-term objective and determining how best to achieve an “advocacy win.” The approach is designed for a group of like-minded advocates, whether in a small, informal group or in a larger, more formal coalition. The process consists of nine steps divided into three phases. This guide takes you through these steps and provides customizable tools to help you plan concrete, specific actions tailored to your issue and environment. Along the way, you will make essential strategic choices so that, by the end, you will have an evidence-driven strategy and a SMART objective that everyone involved can take forward confidently. Repeating the process to forge a chain of related advocacy wins can lead to policy decisions that achieve your ultimate goal." (Page 2)
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"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign
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was comprised of videos published on social media, paid for by our partner Facebook, telling the story of a young man named Karolis who was offered a job in the UK that was too good to be true. It touches on the ways he was exploited, and his subsequent escape from his traffickers with the support of an NGO. The video signposted to relevant partners and a STOP THE TRAFFIK webpage with further information regarding labour rights in the UK. The overarching aim of the campaign was for people to watch the video and take positive action as a result. Alongside the campaign, specialist insight agency Humankind Research conducted a research and evaluation project aimed at informing the campaign content and evaluating its outcomes and impact." (Page 4)
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"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
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ond to it. In Chapter 2, strategies to counter hate speech are explored and guidance on how to plan, design and run an online campaign is provided, with a section focusing on safety measures to ensure personal security and wellbeing. Chapter 3 of the toolkit provides information and tips concerning the organization and development of a training event, covering various aspects from logistics to evaluation. Chapter 4 includes references to useful resources as well as tools developed by the Minority Rights Group Europe (MRGE) that offer a starting point for developing an online campaign or delivering a training session on countering hate speech online." (Introduction)
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"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
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t power relations, and change policies, practices, attitudes, behaviours and social norms. It describes how to design effective influencing strategies and put them into practice and explains the tactics that you can use to make change happen. The guide is informed by the learning, experiences and courageous influencing and campaigning undertaken by social movements, civil society networks, Oxfam partners, allies and staff over many years, as well as from evaluations and academic research. [...] The guide is split into three parts: Influencing: this part explains some of the context and principles that underpin Oxfam’s approach to influencing; Strategy: this part explains how to develop an influencing strategy to maximize impact. It takes you through the main steps, provides analysis and planning tools and examples of the strategies and tactics you can use; Tactics and tools: this part provides more in-depth guidance and information on the strategies, tactics and skills you can develop to be effective in your influencing and campaigning. Throughout this guide we refer to strategy; strategies, tactics, actions, activities and tools." (Introduction, page 3)
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"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more
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swiftly to unexpected surprises. Developing a strong advocacy strategy will also improve your chances of success and help maximize the use of limited resources. So, what are the components of a strong advocacy strategy?" (Introduction)
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"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
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veloped through secondary research carried out by Stop the Traffik (STT) and primary research with the target audience carried out by Humankind Research (HKR), an independent research agency specialising in social impact. Stop the Traffik also formed a new partnership with Santander, and continued their partnership with Barclays, to deliver frontline staff training in branch and facilitate community awareness raising in Boston. In total the campaign engaged 5 partners in Lithuania and 15 partners in the UK, with a focus on organisations working on the ground to directly support those vulnerable to or with experience of labour exploitation [...] Through an evaluation based on interviews with audience members and key partners and supplemented with social media metrics and pre and post-campaign survey data, the campaign was found to be effective at encouraging the target audience to recognise and seek support for labour exploitation – an issue that is commonly silenced." (Executive summary)
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"Since its inception STOP THE TRAFFIK (STT) has been focused on creating a world where people are not bought and sold. To contribute towards this goal, STT has developed an intelligence-led prevention approach: informing its focus at a local, national and global level. STT believes that it delivers
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this approach using a model that it calls ‘collect-analyse-share’. This evaluation was commissioned as part of STT’s agreement with Comic Relief. The evaluation was co-designed between STT and the evaluators using a participatory approach and focused on the four change areas that STT would like to better understand its impact on: Prevention of human trafficking risk; Knowledge of signs and how to respond appropriately; Behaviour when coming across a potential trafficking situation or in order to prevent one; and Approach of the anti-trafficking sector, promoting collaboration, data use and sharing. This evaluation also considers STTs successes and challenges and any additional results that are highlighted." (Page 2)
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"The Youth Advocacy Guide has been developed by people of varying ages, with different lived experiences, and a passion for change. It was created through an extensive consultative process, which brought together the voices of young people from various parts of Africa. This guide will take you throu
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gh the processes of fact-finding, planning, engaging with policy, building momentum, and making individual lifestyle choices." (www.voicesofyouth.org)
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"The guide covers a broad range of topics – from identifying clear policies objectives to concluding a campaign. It has been designed to provide both an overview of a policy advocacy campaign, as well as more specific information and tools on key elements. Depending on your needs and resources, yo
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u may walk through the overview and each tool, or only use specific tools at certain points in the advocacy campaign. Whether you are just beginning to plan an advocacy campaign or are already conducting one, we recommend you start by reading the Campaign Guidelines. The overview provides a snapshot of all the elements of an advocacy campaign; it can also serve as a checklist and provide insights into gaps or areas that need focus in your campaign. Corresponding tools provide additional information and resources on each key element of a campaign." (Introduction)
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"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me
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et the WHO targets, before we miss our opportunity to eliminate viral hepatitis. The toolkit also aims to introduce supporters to advocacy methods that are working across the world to address viral hepatitis, and to understand when their use is appropriate." (About this toolkit)
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