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Journals
Output Type
Sending Messages to Reduce Violent Conflict
GSDRC (2014), 11 pp.
"Sending messages is likely to only be effective in conjunction with a comprehensive approach involving a wider range of activities, such as dialogue or training. The media, such as newspapers, radio and television, are the main way that messages to change attitudes and behaviour are communicated in
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Rethinking Entertainment-Education for Development and Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 168-188
"The story of entertainment-education (EE) is that of a highly successful communication strategy that has achieved global recognition as a useful and effective approach to tackling contemporary development challenges. This chapter discusses the observed diversification of the science produced around
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Edutainment: Using Stories and Media for Social Action and Behaviour Change
Key Guides
Johannesburg: Soul City Institute (2013), 141 pp.
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
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Entertainment Education and Social Change
Critical Arts: South-North Cultural and Media Studies, volume 27, issue 1 (2013), 146 pp.
Media Interventions
New York et al.: Peter Lang (2013), xvi, 430 pp.
"This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, c
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Investigating Communication, Health and Development: 10 Years of Research in the Centre for Communication, Media and Society (CCMS)
Auckland Park: Jacana Media; University of KwaZulu-Natal, Centre for Communication, Media and Society (CCMS) (2012), xxx, 480 pp.
"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027
"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua
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Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
Drama for Development: Cultural Translation and Social Change
Deep Insights
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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Entertainment-Education Through Digital Games
"In summary, the present chapter analyzed the role of digital games in the growing practice of entertainment-education. We argued that serious games should not be automatically labeled as E-E digital games just because they include some social content. Connections were drawn between the social inter
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Entertainment education
"Zusammenfassend bleibt festzustellen, dass mit Hilfe von Entertainment Education (EE) erwiesenermaßen positive Verhaltens- und Wissenseffekte zu erzielen sind. Allerdings wurde auch schon festgestellt, dass die Wirkung einzelner EE-Botschaften nicht unbedingt vorhersagbar ist: Nach der Ausstrahlun
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Using Edutainment for Distance Education in Community Work
Key Guides
New Dehli: Sage (2008), 309 pp.
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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Pop Culture with a Purpose! Using Edutainment Media for Social Change
The Hague: Oxfam Novib (2008), 53 pp.
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
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Communication for Development and Social Change
Los Angeles et al.: Sage (2008), 428 pp.
"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development c
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The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
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Communicating the Impact of Communication for Development: Recent Trends in Empirical Research
Deep Insights
Washington, DC: World Bank (2007), 51 pp.
"This paper is a peer review of journals addressing the issue of the impact of development communication in a number of development projects and programs. It provides an overview of this discipline and then discusses the evidence about the impact of development communication according to a typology
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Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished teacher—scholar of diffusion of innovations, communication networks, and social change. Well-known colleagues and contemporaries write on topics that not onl
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Otra brújula: Innovaciones en comunicación y desarrollo
Lima: Calandria (2006), 318 pp.
