"Direkte Förderung: In Dänemark, Italien, Kanada, Luxemburg, Norwegen und Schweden existiert eine direkte Produktionsförderung für textbasierten Onlinejournalismus, in Finnland zumindest eine für Publikationen in Minderheitensprachen, in Frankreich für Lokalmedien. Eine wirklich konvergente di
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rekte Produktionsförderung (Audio, Video und Text; online und offline) stellt bisher die Ausnahme dar (Schweden und teilweise Kanada). Neben der direkten Förderung des eigentlichen Betriebs von Medien gibt es in fast allen untersuchten Mediensystemen auch eine direkte Projektförderung (für Innovationen und digitale Transformation, Start-ups und/oder journalistische Recherchen). Indirekte Förderung: In allen untersuchten Mediensystemen profitiert die gedruckte und elektronische Presse von einer Mehrwertsteuerreduktion oder -befreiung. Ferner existieren zahlreiche weitere indirekte Fördermassnahmen (bspw. Steuerabzüge, Unterstützung von Aus- und Weiterbildung, Selbstregulierung und/oder Nachrichtenagenturen)." (Executive summary)
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"Die Presseförderung in den EU-Ländern sowie in Norwegen und der Schweiz zeichnet sich durch umfangreiche, durchaus auch unterschiedliche Systeme aus, wobei Formen der direkten und der indirekten Förderung jeweils zu unterscheiden sind. Steuererleichterungen für die Presse sind im Bereich der in
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direkten Förderung der Regelfall. Auch Tarifreduktionen und Unterstützungsleistungen bei anderen Produktionsmitteln lassen sich finden. Anders als in Deutschland sind in einer Vielzahl von Staaten Direktsubventionen von Presseunternehmen anzutreffen. Die besondere Zurückhaltung Deutschlands in dieser Hinsicht ist auf traditionelle und historische Ursachen zurückzuführen. In Ländern, in denen sich ein besonders ausgeprägtes System der Presseförderung etabliert hat (Frankreich, Italien, Portugal, Luxemburg) hat dies aber auch zu einer wirtschaftlichen Abhängigkeit der Printmedien von dieser Förderung geführt. Ukrow/Cole (2019) kommen zu dem Ergebnis, dass Modelle wie das der Niederlande, in denen Direktsubventionen auch für Presseunternehmen in Notlagen vorgesehen sind, deren vorübergehender Charakter allerdings bereits per Gesetz festgeschrieben ist, vor diesem Hintergrund vorzugswürdiger seien." (Seite 31)
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"The media industry has been ravaged by the economic crises. Some media, mainly those covering tabloid fare and digitally savvier than others or those backed by deep-pocketed investors, are surviving or even thriving. But independent journalism outfits, particularly outside the Western world, have b
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een grappling with serious financial problems. This article is an analysis of how government uses funding, directly and indirectly, to capture the media. It describes trends in how governments use funding to control media by not financing independent journalism, but choosing to fund instead media outlets that advance the government agenda and the interests of its allies and supporters, either political groups or businesses." (Abstract)
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"This report aims to identify, evaluate, and discuss models to finance investigative journalism in the EU. To provide a thorough evaluation, we developed a set of criteria that cover six areas to that the financial source may exert an influence from high to low degrees. Those are (1) Independence, (
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2) Quality, (3) Market Structure, (4) Processes, (5) Sustainability, and (6) Competitiveness. This set of criteria is applied to eight representative financing models that stretch from the classical publishing house over innovative financing to publicly supported media. The analysis reveals that only a mixture of models allows the market to benefit best from each model’s core asset. The diversity of finance models is a natural inhibitor of market concentration, when regulative interference is well dosed. Also, the pluralistic set of finance models supports independence in that power is spread over many market actors." (Executive summary)
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"A list of 30 EU member states' national media support projects between 2005 and 2018 "where the European Commission, after a preliminary examination, finds that no doubts are raised as to the compatibility with the common market of a notified measure, in so far as it falls within the scope of Artic
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le 87(1) of the EC Treaty." (commbox)
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"Media subsidies have proved useful and appropriate as means to attain both economic and value-related objectives. Media companies often prefer indirect (and less transparent) ‘fuel’, while States favour direct subsidies. However, there is little scientific research on the actual impact of media
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subsidies. Any causality is difficult to establish since external factors abound and subsidies are not critical to economic success, at least in the for-profit media business. Non-commercial, local and citizen-based media as well as certain books and films only exist because some kind of subsidy has been available to them. In times of severe/structural crisis in the media world (Trappel et al. 2015) subsidies should be considered by both companies and governments as one revenue-generating factor among others – possibly the smallest one, possibly one to be called upon only temporarily and possibly despite the risk for the beneficiaries’ independence. Experience has shown over many decades that this latter concern cannot be substantiated and that subsidies are unlikely to compromise journalistic work as long as their providers respect democratic rules and procedures. In other words media policy should not discard the subsidies tool altogether, but develop modalities and designs that make for appropriate and democratic support of the media. Good practices can be found all over Europe." (Page 89)
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"There are currently 280 community broadcasting services (275 community sound and 5 community television services). According to AC Nielsen and All Media and Products Survey (AMPS) data, community broadcasting services collectively take up an audience share of 6.3 million people in South Africa. How
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ever, this has not necessarily translated into advertising revenue, for example Community TV has a 9.5% reach but only yield an advertising spend less than 1%. Likewise, Community radio reaches 25%2 of the population but only receives 2% of the advertising spend. At face value this can be attributed to the profile of the community sector’s audience, that is, this sector does not deliver audiences that are attractive enough to advertisers to derive revenue that is comparable to commercial and public broadcasting services. However, factors contributing to the success of the community broadcasting sector are more complex. The study highlights the fact that the community broadcasting sector’s challenges emanate from a lack of corporate governance, management capacity and revenue diversification strategies. There is also a limited concerted institutional support, capacity building and funding strategies for community broadcasting in South Africa. Currently the Authority ‘s regulation of corporate governance, financial accountability and community participation is limited. Given the time and resources expended on addressing compliance challenges associated with this sector, it may be necessary for the Authority to consider Regulations or guidelines to address these shortcomings." (Executive summary)
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"The Republic of Korea has been successful in investing in its people and its talents. It is now investing in the potential for the youth to be great entrepreneurs. We hope that this report will be useful to developing countries and encourage them to look into new growth opportunities and sustainabl
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e development based on creative new industries. There is no one single model for success in the creative economy. What really matters is what can be achieved by developing and investing in a creative and innovative economy, new jobs, new export opportunities and a more inclusive society. The Creative Economy report for the Republic of Korea is structured in five chapters. Chapter 1 gives a general introduction of the country's economic growth and success and the reasons for a shift to a new economic model and the creation of new jobs. Chapter 2 introduces the creative economy promotion strategy of the Republic of Korea that utilizes its science, information and communications technology capacity, all of which are the country's strengths. Whilst addressing strategic added value. Chapter 3 addresses the government strategy which is oriented to promoting small and medium-sized industries and start-ups, particularly in the creative content industries. Chapter 4 describes the 'creative economy valley' which is a government driven strategy to support the 'convergence of science and technology with industry, the fusion of culture, and industry and creativity and entrepreneurship. Chapter 5 provides conclusions and recommendations for future steps." (Executive summary)
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"There are over 120 Australian Government funded Indigenous Broadcasting Services (IBSs) operating in Australia, with further unfunded IBS transmission sites. They vary in size from very small remote services to large community radio broadcasting services, and together, they reach an estimated audie
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nce of at least 100,000 Indigenous listeners who listen regularly. The most substantial investment in Indigenous broadcasting is provided by the Culture and Capability Programme under the Indigenous Advancement Strategy (IAS) which is administered by the Department of the Prime and Minister and Cabinet (PM&C). The purpose of this project was to forecast the return on investment over three years of a very remote, regional and urban IBS by understanding, estimating and valuing their impact on stakeholders. The analysis was verified through broader sector consultation to inform the Australian Government about the breadth and depth of impact likely to occur as a result of their continued investment in IBSs [...] We have identified six key insights from the analyses, explored in detail in section 7 of this report:
1. IBSs provide much more than radio – they are community assets that contribute to strengthening culture, community development and the local economy.
2. The outcomes achieved by IBSs appear consistent but the activities they undertake are varied.
3. The activities IBSs undertake are tailored to the specific needs of the community which helps build trust amongst the community.
4. IBSs are achieving a range of social returns on investment, heavily informed by their context, and value flows to a variety of stakeholder groups.
5. IBSs are contributing towards more of the Government’s priorities than is currently realised.
6. IBSs can leverage government funds to generate additional revenue – and greater impact – but only if they have sufficient resourcing available." (Executive summary, page 4-6)
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"This book is the first to incorporate current academic literature on European, transnational, and international media law into a comprehensive overview intended primarily for students. It introduces the legal framework for globalised communication via mass media, and considers the transformative ef
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fect globalisation has had on domestic media law. Engaging case examples at the beginning of each chapter and questions at the end give students a clearer idea of legal problems and encourage them to think critically. A wide variety of topics - including media economics, media technology, and social norms concerning media publications - are discussed in relation to media law, and numerous references to case law and suggestions for further reading allow students to conduct independent research easily." (Back cover)
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"More than 20 years into democracy, the South African media landscape, although free and moderately pluralistic, still does not represent fairly the diversity of viewpoints held in the country. Yet, the South African media debate on transformation has been dominated by the ANC’s continued focus on
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media accountability. This has silenced a more constructive debate on how to foster media diversity. In the wake of a review of the MDDA (Media Development and Diversity Agency) Act, this paper seeks to reignite this debate by investigating different types of print media regulation and support in Scandinavia, Latin America and West Africa. It argues, firstly, that print media regulation and support is crucial to foster and maintain democratic debate, which is endangered if the media market is left to its own devices. Secondly, government support to print media has been much more common around the globe than often assumed, especially in the Scandinavian countries, which have invested heavily and successfully in the sector. Thirdly, an analysis of national contexts of print media support highlights the perpetual danger of governments exerting censorship or control. However, as is demonstrated in the paper’s final section, a multiplicity of mechanisms of support exist that could be adapted to the South African context, whilst seeking to minimise state control." (Abstract)
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"This report reviews similarities and differences in public sector support for the media across a sample of six developed democracies – Finland, France, Germany, Italy, the United Kingdom, and the United States – that represent a wide range of different media systems and different approaches to
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media policy. It shows that public support for the media in all of them has remained basically unchanged for decades: Primarily it takes the form of licence fee funding going overwhelmingly to public service broadcasting. This is the case in all the five European countries. In the United States, federal and state appropriations for public broadcasting constitute the second most significant form of public support for the media. Secondarily it takes the form of indirect support for paid print media industry incumbents. In the United States, this form of support is more significant than funding for public broadcasting. In all cases governments offer more indirect than direct support for private sector media organisations. Only Finland, France, and Italy offer direct subsidies; in Finland and France almost exclusively for the printed press, in Italy also to local broadcasters. In all three countries, indirect subsidies are more significant. There is no substantial public-sector support for online-only media organisations. In France, the only country in which such support was available, it amounted to little more than 1/10,000th of all public support in 2008." (Executive summary)
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"Montenegro’s government should support openness and informed debate in making and implementing public policy decisions. Instead, information concerning matters of public interest is often withheld or distorted by government and by pliant media outlets favoured with official assistance. State fund
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ing and selective advertising are used to reward positive media coverage, and withheld to punish media outlets that question official policies or practices. This soft censorship is quickening an already serious erosion of the independence of the many Montenegrin media outlets for which state funding is necessary for survival. It embeds self-censorship, and has further polarized media coverage and encouraged poor quality journalism that is of little service to public discussion and diminishes media credibility overall." (Conclusion, page 19)
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"The government has developed various mechanisms for creating financial dependence on the part of the media, at both the national and the regional level. Owing to these financial relations, the media outlets become servile to the government, thereby seriously undermining own professional integrity a
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nd independence. The allocation of government advertising has been conducted on the grounds of political eligibility, in a non-transparent manner, disregarding the specific criteria such as viewership, ratings and influence. The advertising campaigns were awarded to media outlets whose editorial policy was biased towards the government, as well to other broadcasters after changing ownership and consequently also editorial policy. Using the state budget funds, the government fosters the sustainability as well as the rise of many media outlets at the national and regional levels, creating unfair competition and distorting the media market. In this way, a wide network of supportive media outlets is created, through which the media space is captured in order to spread political propaganda." (Conclusions)
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"The transparency of media market in Albania continues to be low, including both commercial operations and the state funding, despite of the existing databases. The involvement of new actors, such as advertising agencies, and sister companies of media outlets, makes it even more difficult to track s
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tate funding for the media, given in the form of advertising or funding to organise cultural events or public awareness campaigns. The fact that there is no central body to oversee and monitor the distribution of state advertising does not help. Furthermore, the absence of data from public companies that are not part of the state authorities makes it difficult to have a complete picture of the true extent of public funds allocated to the media." (Conclusions)
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"Particular political and business interests seem to overpower any notion of public interest in the financial relations between government and the media. The public interest that these financial patterns should in theory serve remains under-articulated and unmonitored with a lack of clear criteria,
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transparency and developed remedial mechanisms. Minimum guarantees of political independence are not provided in the schemes of government funding for media, with political bodies directly deciding on the allocation of funds." (Commentary)
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