"Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue and intense competition. A more pragmatic understanding of viability and more flexible donor strategies can help these outlets stay on air and maintain their
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independence. Station managers must continually balance editorial independence, financial sustainability, and their mission to serve the public. Addressing these three challenges is not always compatible, and trade-offs are often inevitable. Successful stations are able to harness viable funding modalities without selling out and capitalize on management and operations techniques to expand reach without compromising quality content. Marginal improvements in the flexibility of media donors and the media assistance community can foster greater viability and independence for small outlets in challenging context." (Key findings)
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"Als die Tonstudios, 1963, noch voll verkabelt sind, beginnt Klaus Jürgen Schmidt, sich durch die Strukturen der Öffentlich-Rechtlichen zu schlagen. Die biografische Erzählung ist ein Einblick hinter die Kulissen von Radio Bremen, aber auch in das Leben des Autors, der immer wieder für sein Idea
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l des Journalismus kämpft. Zahlreiche Anekdoten schildern humorvoll Schmidts Weg vom Tontechniker zum Gründer der Radio Bridge Overseas in Zimbabwe. »Stimmen des Südens für Ohren im Norden« war Idee des Projektes, das afrikanischen Rundfunk-Autoren half, der Welt ihre eigenen Geschichten zu erzählen. Zu Hause gab es dafür eine »Brücken-Sperre«, dennoch bleibt für ihn öffentlich-rechtlicher Rundfunk Voraussetzung für die Möglichkeit, den Horizont sowohl der Stimmen als auch der Hörer zu erweitern und zwar abseits von passgenauen Stücken und unsozialen Netzwerken." (Verlagsbeschreibung)
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"This study was conducted between April 2018 and July 2019 with the aim of assessing the impact of Studio Kalangou’s radio broadcasts on women’s rights and empowerment in Niger. It comprised: A content analysis of approximately 60 hours of radio programmes broadcast in 2018 by Studio Kalangou in
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Niger; A series of 40 focus groups, 20 conducted before, and 20 after, the programmes were broadcast; Two knowledge exchange workshops in Niger with representatives from the media, civil society organisations, NGOs, and donors, held before and after the programmes were broadcast; A third and final knowledge exchange workshop, on completion of the research [...] Radio remains a main source of information in Niger and, based on the data collected during the study, is accessed primarily by mobile phone. Use of social media to access sources of information, including radio, remains limited. Whilst radio remains the main source of information amongst older focus group respondents, younger participants demonstrate little interest in radio, preferring social media. A generational divide exists between older and younger listeners. Older listeners are adamant about what youth should be doing, what they should like and what they should enjoy listening to. This does not chime with what young people want or are interested in. Female empowerment, according to the broadcasts, is a long-term process and affects women as part of a group. In contrast, according to listeners, empowerment must affect their daily lives and be on a personal, more micro level. Women-focused programmes, whilst necessary and beneficial, may serve to isolate information and themes as they depart from the normal expectations of a male-dominated society. Gender equality, which already emerges in Studio Kalangou’s mainstream broadcasts, needs to be encouraged and extended throughout the schedule to impact all listeners. There is evidence of changes in behaviour amongst listeners as a result of Studio Kalangou broadcasts. Improvements in general and specific awareness of subject matter and themes emerge strongly. There are differences in editorial priorities between what Studio Kalangou offers and what the listeners want." (Pages 4-5)
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"Both radio and audio funding levels are growing, reflecting both overall funding trends in media and particular interest in using old and new sound-based formats in creative and compelling ways. Both formats are driving innovation across programming, with radio often serving as a curator of news an
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d information and community voices, and audio providing a democratized opportunity for truly diverse creators to share their stories. Both formats provide low barriers to entry, flexibility and ubiquity, offering funders tremendous opportunities to educate and inform, tell critical stories, engage communities and counteract consolidated and one-sided programming. Perhaps most importantly, funders do not need to reinvent the wheel, and can use the data map to find projects that align with their giving goals—whether by geographic area or populations served; content focus (science, arts, news); or goal (preservation and archiving, equalizing education for learning differences and disability)." (Conclusion)
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"National Public Radio (NPR) affiliate KCRW received a three-year grant from the Conrad N. Hilton Foundation in 2015 to spark public discourse about issues affecting disadvantaged and vulnerable populations in Los Angeles. It included initiatives to sponsor live events and to improve reporting acros
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s KCRW’s digital platforms. Its goals were to: 1. build capacity within KCRW’s newsroom to find and tell underreported stories; 2. increase coverage of social issues impacting vulnerable populations; 3. and find new ways to amplify coverage through multimedia reporting. The USC Norman Lear Center’s Media Impact Project (MIP) was invited to evaluate the project. Outcomes were very positive and transformed many aspects of the way KCRW conducted operations. Additionally, the funder garnered media attention on its issues through KCRW’s in-depth investigative reporting and cross-platform promotions. Content coding analysis revealed increased sophistication in KCRW’s investigative capacity by the end of the grant period. Journalists, staff professionals and administrators reported a renewed sense of pride in their work and increased skill sets at airing complex stories on the radio, on social media and at live forums. Employees exceeded what they thought they could accomplish, taking on additional responsibilities and fresh perspectives and discovering new ways to engage with a wider demographic of audiences." (Project summary, page 4)
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"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue
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and accountability. The evaluation concludes that the projects are relevant and achieved important results. In the future, the projects would benefit from strengthening their participatory approach in project design, sustainability considerations in the organisational capacity development of media actors, vulnerability profile and outreach (Tikambe) and budget design transparency (Radio Waves)." (Back cover)
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"This article discusses the commodification of development programming such as news and other content in the Ghanaian media space. It uses the case of two NGOs operating in the Northern Region to examine how development programming is transmitted via FM radio stations in the region. Using in-depth i
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nterviews and observations as methodologies, the study investigates the evolving phenomenon of development NGOs buying airtime to broadcast development messages and also examines how this monetisation of development content dissemination impacts the practice of journalism as a civic act. The irony of NGOs as actors in the gift economy becoming agents of commodification of development content brings into focus the political and economic dimensions of the intersection of market and non-market relations in development practice. We argue that this trend of development programme dissemination displaces the civic responsibility of the media who are supposed to inform and educate the listening community through journalism. The article recommends policy evolution to realign the scope and focus of local media with development reporting." (Abstract)
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"When Jennifer Bakody steps off the plane in the Democratic Republic of the Congo in 2004, she walks right into the hardest and most inspiring job an idealistic young journalist from Nova Scotia could ever imagine. Six years of war involving eight countries and several million deaths have just ended
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in a ceasefire. A week later, Bakody finds herself two thousand kilometres up the Congo River in the heart of the jungle, managing a small UN-backed radio station. Welcome to Radio Okapi Kindu. Welcome, too, to its team of hard-working local reporters determined to cover the country's rapid march towards elections. One day rebel soldiers are walking out of the jungle and handing in their weapons; the next the station is airing comedy sketches and messages asking after missing people. When a public lynching is followed by an outbreak of violence, Bakody begins to realize how little she understands Congolese politics–and how little she has at stake compared to her colleagues, several of whom will die in the next decade. Maintaining the rigour of Radio Okapi's editorial line suddenly seems like a matter of life and death. Can one small station known as the "frequency of peace" stand the strain? Radio Okapi Kindu is a touching memoir of a young journalist's coming of age and a love song to a poor but astonishingly beautiful country recovering from six years of war." (Publisher description)
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"As it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern
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media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions. The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a “soft-psy” approach to its media efforts combining “soft” methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic “psy-ops” approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content." (Publisher description)
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"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
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very high, with practically all listeners tuning in to at least every other episode. In the year after the elections, almost half the audience (48%) was female. But, despite efforts to maintain this, the proportion dropped to 39% by 2015 – a decline also seen in other Global Grant countries following elections. Research respondents were drawn to the radio programmes because they were informative and easy to understand, and listeners enjoyed the calm, audience-driven style of presentation. Tok Bot Salone’s format of debates in different localities was considered particularly effective at providing a platform for citizens to ask their leaders questions. By 2015, the BBC Media Action Sierra Leone Facebook page was the most popular (liked) in the country [...] Fo Rod and Tok Bok Salone appear to have successfully supported bottom-up accountability: more than two in five listeners strongly agreed that they played a role in holding government to account. This is a higher proportion than seen in any of the other countries where BBC Media Action delivered Global Grant-funded governance projects. Accountability was particularly important in the context of the Ebola outbreak when people were reliant on decisive, lifesaving government action. However, the extent to which the programmes supported top-down responsiveness was less clear. There were calls to provide more followup programmes to examine leaders’ commitment to making promised change." (Key findings, pages 6-7)
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"The intervention was designed to increase awareness about conflict drivers in education, strengthen youth competencies in peacebuilding and access to established community structures for conflict management, as well as promote collaborative partnerships around education in local communities. In all
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of these aspects the intervention has been found to be highly successful, and the C4D-informed strategy of intervention has been effective in cultivating change across a wide range of target segments. The study documents significant changes in key outcome and impact indicators for the program in 3 out of 20 target Districts. The consistency in findings across districts and triangulated data sources is seen as an indicator of reliability of the evidence and likely validity of the findings for the project as a whole. It is suggested that the intervention is replicated and scaled to enhance conflict management capabilities around education, foster gender-transformative norm changes in relation to education and strengthen relationships that benefit children’s’ educational experience." (Conclusion)
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"This document is a report on the radio component of Peace through Development II (P-DEV II), a multi-year development program funded by the United States Agency for International Development/West Africa (USAID/WA), whose main goal is to counter violent extremism in Chad, Niger, and Burkina Faso. P-
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DEV II has four strategic objectives: 1) empower youth; 2) increase moderate voices; 3) increase the capacity of civil society; and 4) strengthen local government [...] Part of P-DEV II efforts are concentrated on building the capacity of local radio stations to produce and broadcast content by providing them with equipment, technical assistance, and training of their staff. In Chad, training and equipment upgrades to partner radio stations led to the production and broadcasting of the series Dabalaye (The Meeting Place), a governance radio program, and Chabab Al Haye (Youth Alive), a program targeting youth. In Niger, local radio station capacity building led to the production and broadcasting of the series Sada Zumunci (Solidarity), a governance radio program, and Gwadaben Matasa (Youth Boulevard), a youth program. This report presents an assessment of P-DEV II radio programming in relation to its strategic objectives and stated goals by evaluating the impact of radio broadcasts among youth (ages 15-30) in selected radio-only zones (non-core) in Chad and Niger [...] P-DEV II radio programming had positive effects on interaction with people from other ethnicities in Chad, but no impact in Niger. The impact of radio listenership on interpersonal and institutional trust is mixed. In Chad, positive effects on trust in local government, central government and in religious leaders were found, but radio listenership had a negative effect on interpersonal trust. In Niger, listenership had positive effects on trust in local government and in religious leaders, but a negative effect on trust in the police. There are relatively strong positive effects of P-DEV II radio programming on the perception that other ethnic groups and youth participate in decision-making in Chad. In Niger, by contrast, negative effects were found on the perception that women and the respondent’s own ethnic group are involved in decision-making." (Executive summary, page 2-3)
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"RLB’s interventions in Rwanda, Burundi, and the DRC have achieved significant knowledge, attitude, and behavior changes. Among the most notable of these: With respect to gains in knowledge, members of RLB’s audience have gained better understandings of the cycle of violence and methods used by
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politicians to manipulate audiences. With respect to attitudes, members of RLB’s audience have experienced positive attitude changes regarding trust in communities, the importance of dealing with trauma, the dangers of scapegoating, the importance of active bystandership, acceptance of marriage outside one’s own ethnic group, and the importance of understanding complex truths about the past, developing a shared history, and seeking justice. With respect to behaviors, members of RLB’s audience became more willing to hear an opposing group’s side of the story, became less willing to automatically cede to authority, become more willing to attend reconciliation activities, and increased discussion of topics presented in RLB programming with friends and family." (Executive summary)
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"Nach dem Fall der Berliner Mauer und dem Ende der Sowjetunion musste der Auslandsrundfunk sich neu orientieren. In der Außen- und Entwicklungspolitik sind Kultur und Medien zunehmend als wichtige Faktoren für die Gestaltung auswärtiger Beziehungen und internationaler Entwicklungszusammenarbeit e
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rkannt worden. Führende International Broadcaster des Westens wie BBC, RFI, DW, RNW und die Programme des US-amerikanischen Broadcasting Board of Governors (BBG) haben sich daher neben der Außendarstellung des eigenen Landes die Förderung von unabhängigem Journalismus und interkulturellem Dialog zum Ziel gesetzt. Sie produzieren Bildungs- und Informationsprogramme und führen Medienentwicklungsprojekte mit zahlreichen Partnerländern durch. In ihren Zielgebieten stehen die international ausgerichteten Sender der westlichen Demokratien zunehmend in Konkurrenz mit Auslandsprogrammen von autokratisch regierten Staaten wie China und Russland, die dort selbst politisch und ökonomisch Einfluss nehmen wollen. Nicht zuletzt unter diesem Druck und nach einschneidenden Budgetkürzungen haben europäische und amerikanische International Broadcaster die kostspielige Kurzwellentechnologie weitgehend aufgegeben und setzen stattdessen auf die Verbreitung multimedialer Inhalte über eine Vielzahl von Plattformen: von Internet- und mobilen Onlinediensten bis zur Ausstrahlung durch Partnersender in den Zielregionen. Radio- und Audioformate stellen in diesem Medienverbund weiterhin wertvolle Instrumente dar, die nicht unterschätzt werden sollten. In Regionen, die von Fernsehen und Internet bisher kaum erschlossen sind, ist terrestrisch ausgestrahltes Radio nach wie vor das Medium der Wahl, um Informationen und Bildungsinhalte zu verbreiten. Das betrifft weite Teile Afrikas sowie asiatische Länder wie Afghanistan und Pakistan. Gerade mit seinen Bildungsprogrammen erreicht das Radio auch Zuhörer, die nicht lesekundig sind, und schließt auch in Gebieten mit besser entwickelter Infrastruktur Nutzer nicht aus, die sich teure Satellitenempfänger oder Internetzugänge nicht leisten könnten." (Fazit, Seite 24)
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"This policy briefing offers an empirical contribution to evolving thinking on governance within the international development landscape. Using the example of media, we argue that interventions designed to foster demand-based accountability may not be as successful in some fragile settings as more d
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iscursive platforms that aim to tackle problem-solving collectively. The paper thus underscores the need for locally embedded approaches to governance support that are both adaptive and reflective." (Conclusions)
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"The Nigerian media focuses little on business, and the business coverage that does exist is often dominated by macro-economic, large and international business issues, or is one-sided, representing only the views of government or the elite. The real issues that impact on Nigeria’s millions of sma
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ll businesses and its huge agricultural sector are often neglected, and the poor are denied an effective voice on business environment issues [...] ENABLE [the Enhancing Nigerian Advocacy for a Better Business Environment program] [...] recognis[es] media as a key driver of change and working to reinforce the incentives and improve the skills around small business and agricultural reporting. This involves developing the media as a major actor in the business environment policy process, and working with them to increase the quality and quantity of sustainable (commercially viable) coverage of small business and agricultural issues. The underlying premise for sustainability in media is simple: media coverage that focuses on the real issues that impact on how the majority of Nigerian’s make their living, and which does this in a dynamic and relevant way, will gain significant audience. These popular media products will then attract advertisers and sponsorship. In other words, effective programmes that focus on the livelihoods of the poor can be both popular and profitable for media houses." (Executive summary)
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"The purpose of this report is to share the key findings of the VVD radio project in Southern Madagascar after six months of broadcasts in 2012, in particular to document the design and evolution of the pilot project; feedback the outcomes to participating stakeholders; inform the donor community ab
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out the impacts of the VVD project; and provide lessons and perspectives to assist a proposed scaling up process. The document focuses on the findings of a two month evaluation process which was also informed by regular monitoring and feedback in the field during the course of the project activities." (Executive summary)
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