"This book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historical and geographical area, and in a variety of expressions, ranging from 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right down
...
to modern-day propaganda and recruitment strategies adopted by the ISIS jihadi movement, Falun Gong, Muslim Varkaris, spirit mediums in India and Thailand, Thai Buddhist monasteries, and the Vatican. The book is unique in its theme and scope. The chapters were written without a single controlling agenda, but all emphasize the need to view our modern consumer society as only one among many historical conditions that have shaped religious marketing. In fact, it will become clear from reading through the chapters that marketing and propaganda are inherent in religions and their teachings. The broad scope of the book shows religious marketing as embedded in and responding to diverse cultural settings, rather than as an isolated component of utility maximization. It allows us to understand religious marketing as a large window into the mental and cultural landscapes of the studied communities. This will have an eye-opening methodological impact on an area of studies that often limits itself to a narrow view of interactions between two opposing fields: spirituality and the market." (Publisher description)
more
"Les Missions à l’époque contemporaine ont continué de se propager grâce à destechniques éditoriales que les progrès des moyens de communication leur ont procurées. En tout premier lieu, l’imprimerie a permis l’édition de la Bible dans de multiples langues et la multiplication de supp
...
orts populaires et érudits. Cette suprématie de l’écrit s’est vue concurrencée ensuite par d’autres moyens de communication : radio, télévision, informatique et, aujourd’hui, Internet et réseaux sociaux. Les politiques éditoriales des Missions ont donc changé : il est temps d’en dresser un bilan, sans doute provisoire. Si lessupports du message missionnaire ont été transformés par les techniques, ce message lui-même a évolué et provoqué la mutation des modèles même de la mission. Quelques exemples significatifs de cette mutation sont présentés ici autour de deux axes : l’évolution de l’écrit, et les bouleversements dûs aux nouveaux médias." (Dos de couverture)
more
"This article focuses on a work published in 1883 by a German Christian press associated with a missionary society. The book provides a visual panorama of all the world’s cultures in 1,690 engravings. Most images were reproductions of material that had initially appeared in a variety of other cont
...
exts, ranging from missionary periodicals to secular travel magazines and British colonial literature. This study examines the message that the volume’s editors wanted to convey: the extra-European world was portrayed as devoid of historical agency, non-Christian religions as false, and the presence of western agents – in particular, missionaries – as providential. Retracing the life story of a few images, I show that some of them communicated these notions better than others. For example, engravings based on photographs were often not as polemical as those based on drawings, simply because of the characteristics of photography as a medium. Complicating the critical reading of the images as simply missionary propaganda, I argue that a volume like the one examined here is best understood when placed within a transnational (or connected) history of visual practices." (Abstract)
more
"Una ricerca sul modo di comunicare della Chiesa, partendo dall’omelia, fino al web e ai Social, esplorando il mondo di radio, tv, cinema e teatro. L’opera è realizzata con la collaborazione di giornalisti ed esperti che la comunicazione la costruiscono ogni giorno dal di dentro. Ne risulta un
...
analisi libera da schemi precostituiti, che mette in luce carenze ma anche prospettive di sviluppo nel modo di comunicare nella Chiesa." (Retrocopertina)
more
"In diesem Beitrag argumentiere ich, dass für eine Verflechtungsgeschichte von Mission seit dem 19. Jahrhundert eine medien- und kommunikationstheoretische Dimension unerlässlich ist: Mission war nicht nur eine historische Agentur, um Akteur*innen in Bewegungen zu setzen, als Reisende und Migriere
...
nde, sondern mindestens im gleichen Maß eine Agentur, die Menschen medial miteinander in Verbindung brachte und so ggf. neue Asymmetrien produzierte. Missionen halfen, Räume und Gesellschaften kulturell zu verflechten, indern sie Kommunikationsarbeit verrichteten. Ideengeschichtliche Fragestellungen sind Teil dieser Überlegung: Welche Bilder, Erzählungen und Konzepte wurden über die Missionen transferiert, welche wurden zum Schweigen gebracht? Sie erschöpft sich aber nicht in diesen, sondern will im Sinne einer Praxeologie von Kommunikation auch nach den Akteuren und den Techniken des Transfers fragen und schließlich die resultierenden sozialen Handlungen erklären." (Seite 167)
more
"This study investigates the intercultural communication dimension of the life and mission of Arnold Janssen. This qualitative study involves a textual analysis on the relevant data and verbal descriptions about Janssen’s life and mission. The results of the study show that the seed of Janssen’s
...
intercultural communication was primarily rooted in his parents. Being born in a family that was enveloped by a culture of prayer and a culture of peace, Janssen cultivated an intercultural sensitivity. This seed sprouted in his personality and spirituality. It revealed that Janssen was an intercultural-and-receptive person, interested in ethnic groups, cultures, beliefs and nationalities which were different from his own. Such interests were founded by a venturesome spirit which allowed him to welcome the unfamiliarity of the other and to value such differences. Janssen’s intercultural communication dimension, then, characterizes his legacies for the Divine Word Missionaries. With the missionaries, ‘missionary letters’ were Janssen’s primary means of communication. This was a significant medium in his intercultural communication. The researcher finds that Janssen’s intercultural communication was contained in his practice of mission as dialogue. Through the lenses of mission, Janssen’s dialogue competence enabled him to bridge differing views about mission and encourage missionaries to do the same. Hence, the same spirit of dialogue as a way of doing mission has since become the spirit of the SVD and has had several implications on the formation of SVD members." (Abstract)
more
"For over a thousand years, Chinese journalism was dominated by the official gazette called DiBao (Peking Gazette). This organ of the imperial state comprised edicts, news of government appointments and court affairs, and served a small privileged readership. It was not until 1815 that what could be
...
considered the first modern periodical (though not strictly speaking a Chinese publication) was to appear in China. This was the work of two British missionaries, Robert Morrison and William Milne, and it marked the beginnings of a process, spanning the nineteenth century, in which a group of predominantly British and American Protestant missionaries pursued a strategy of evangelism centred on the development of journalism, publishing and printing enterprises in China. This chapter aims to provide a short outline of this process and some reflections on its wider cultural consequences." (Page 67)
more
"Primeiro, precisamos de uma 'Metanoia digital', isto é, uma mudança de mentalidade, uma visão de mundo que amplie nossa compreensão da realidade, especialmente no que se refere à fé e à rede. Depois de uma experiência transformadora nós temos a tendência a nos tornarmos seguidores e espal
...
har a boa nova, pois aquilo que acontece em nós é tão maravilhoso que sentimos a necessidade de compartilhar com os outros. Então, o segundo passo, 'Uma Igreja em saída', é cada um de nós exercer a missão de ser a igreja em saída, como pede Papa Francisco, com o desafio de conectar-se à vida das pessoas. Antes de querermos anunciar qualquer coisa a alguém, precisamos conhecer esse alguém. Aqui entra o terceiro passo, 'Com quem compartilhar?', que traça o perfil desse jovem de quem queremos nos aproximar. Após essa escuta e aprendizado, no quarto passo refletimos sobre duas questões difíceis de separar, pois se interpelam: O que e como compartilhar? Só informações? Não, pois o jovem tem acesso rápido a qualquer conteúdo disponível na internet. Então, o que devemos comunicar? O testemunho de uma vida em Cristo. Por fim, vamos refletir sobre a maneira de nos comunicarmos com a juventude mais comunicativa da história: que linguagens e métodos serão mais eficazes na evangelização da geração net." (Página 59)
more
"La méticulosité et la pugnacité de l'auteur l'ont poussé à croiser les références documentaires. Mais ce n'est pas seulement un récit de l'aventure médiatique de deux magazines et de deux missions protestantes européennes dans le Congo de la fi n du XIXe siècle. On ne peut qu'admirer la
...
puissance de distanciation du chercheur : Jean-Chrétien Ekambo ne relativise rien, ni l'exploitation éhontée et brutale ; il ne légitime rien, ni la violence symbolique et physique ; il n'atténue rien, ni les responsabilités directes des acteurs ; il n'élude rien, ni la dimension marchande des expéditions coloniales. L'auteur travaille à l'écart du romantisme et de l'antiracisme." (Description de la maison d'édition)
more
"This edition updates and develops the concerns of the emerging field especially also in view of growing technical developments. The section on Evangelizing communication has been partly re-written to more clearly indicate the communication dimension of the field." (Preface)
"In your text, treat Africa as if it were one country“ (Wainaina, 2012) – was der kenianische Autor und Gründer des Literaturmagazins Kwani Binyavanga Wainaina in seiner satirischen Gebrauchsanweisung How to Write about Africa SchriftstellerInnen empfiehlt, wird in Medienbeiträgen zu Afrika be
...
ständig umgesetzt. Wenngleich die Berichterstattung zum afrikanischen Kontinent und ihre Kontextbedingungen, zumindest im deutschsprachigen Raum, keineswegs intensiv erforscht sind, besteht zu ihrer Ausgestaltung ein wissenschaftlicher Common Sense: Der Kontinent wird medial undifferenziert als homogene Einheit voller Probleme dargestellt, die eurozentristische Berichterstattung konzentriert sich vorwiegend auf die „4Ks“ – Kriege, Korruption, Krankheiten und Katastrophen. Das alltägliche Leben wird dabei meist ebenso ausgeblendet wie positive Entwicklungen, die von AfrikanerInnen initiiert wurden. Vielmehr werden diese als passive HilfeempfängerInnen gezeichnet, die auf ihre Rettung durch den helfenden Westen warten." (Editorial, Seite 2)
more
"A obra reúne conteúdos publicados pela autora ao longo de sua pesquisa sobre o tema Igreja e comunicação. Neste sentido, Igreja e Sociedade, vem ao encontro do interesse crescente no campo da comunicação por parte da Igreja, de pesquisadores, de professores. Ressalta-se que o conteúdo deste
...
livro não se restringe somente àqueles que pertencem à Igreja Católica, uma vez que resgata a trajetória da relação entre Igreja e comunicação, sobretudo, em sua abertura para uma nova evangelização a partir do Concílio Vaticano II até os nossos dias. O método de trabalho na comunicação, apresentado na obra, considera a compreensão da Igreja sobre comunicação nos anos que precederam o Concílio. A ênfase é posta neste como um marco "divisor de águas", pois a partir dele há progressivamente uma abertura para o diálogo e, portanto, uma reflexão mais sólida para compreender que a comunicação é o "eixo" de todas as pastorais. O objetivo da obra é oferecer um caminho metodológico que ajude a interpretar o diálogo entre fé e cultura, segundo o Magistério da Igreja. Complementando a metodologia, propõe ao leitor, no final de cada capítulo, sugestões que o ajudarão a refletir e agir, aprofundar e dinamizar a reflexão sobre os conteúdos apresentados." (Descrição da editora de livros)
more
"Many modern new religions in Japan, by using the mass media in their missionary work, managed to increase their influence on society in a very short time. With time, their use of media has also diversified, now covering all available formats: newspapers and journals, radio and TV, CS and video, the
...
Internet and even smart phones. One of the characteristics of modern new religions is that they are associations composed of people bound by a common purpose rather than by shared blood or territory on which the traditional religions of Shrine Shinto and Sectarian Buddhism were established. It is this new principle of association that allowed new religions such as Soka Gakkai, Rissho Koseikai, Reiyukai, Tenrikyo and Shinnyoen to quickly gain more than a million followers." (Abstract)
more
"A Igreja sempre soube aproveitar os recursos tecnológicos disponíveis para difundir a mensagem da Bíblia e de sua própria Doutrina e, não raro, em suas pinturas foram criados e desenvolvidos novos meios e práticas. Proclamar a Boa Nova "do alto dos telhados" dependeu, ao longo do tempo, da cr
...
iatividade e de uma reinterpretação que cada vez engendra e permite desenvolver." (Resumo)
more