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Radio Consumption, Radio Use, Radio Audiences
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85 años de la radiodifusión en Ecuador
Quito: CIESPAL (2014), 221 pp.
"Este libro propone un recorrido histórico y, al mismo tiempo, actual de la radio ecuatoriana, que va desde sus inicios en 1926, cuando hubo algunos experimentos de emisión de señales sonoras en varias provincias de Ecuador, hasta la radiodifusión por Internet. En ese itinerario, Hernán Yaguana
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South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations
Juba; Washington, DC: Forcier Consulting; Internews (2013), viii, 185 pp.
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
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Selective Believability: A Perspective on Africans’ Interactions with Global Media
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 219-236
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
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Listeners' Clubs: New Partnerships
Dimitra Newsletter, issue 23 (2013), pp. 3-7
Measuring Community Radio Audiences
In: Radio Evolution: Conference Proceedings
Braga: University of Minho, Communication and Society Research Centre (2012), pp. 377-386
"This paper will use the example of the approach taken by UK Community Radio station, 'Future Radio' to obtain both quantitative data primarily through street surveys and qualitative data through on-line questionnaires, exploring why the station felt such research to be both necessary and beneficial
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A Quiet Opening: North Koreans in a Changing Media Environment
Washington, DC: Intermedia (2012), 88 pp.
"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
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Practical Community Radio Audience Measurement
In: Community Radio in the Twenty-First Century
Oxford; Bern; Berlin et al.: Peter Lang (2012), pp. 347-366
"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia
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Radio: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2012), 367 pp.
"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da
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Audience Research: NEZAVISMA TV Mreza
Washington, DC: IREX (2011), 21 pp.
Mayardit FM Audience Survey
BBC World Service Trust (2011), 47 pp.
"The Research & Learning (R&L) Group, part of the BBC World Service Trust, conducted a survey with radio listeners in Warrap State, South Sudan in December 2010. The objectives of the survey were to establish an understanding of Mayardit FM’s reach with audiences in Warrap State, to provide Mayard
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Light in the Darkness: Internews Radio in Southern Sudan and the Three Areas. Findings of Community Impact Assessment
Internews (2011), 126 pp.
"This report offers an overview of results of an assessment that sought to investigate the audience impact of Internews’ network of five FM radio stations in southern Sudan and two transitional areas that were established to provide their communities with critical information about the peace agree
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Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Believe it or Not: Understanding the Credibility and Effectiveness of Radio Sawa in the UAE
International Communication Gazette, volume 73, issue 4 (2011), pp. 359-371
"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st
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Timor-Leste Communication and Media Survey
Dili (TL): United Nations Integrated Mission in Timor-Leste (UNMIT), Communication and Public Information Office (2011), 82 pp.
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination
Washington, DC: InterMedia (2011), 49 pp.
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
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Target Audiences for Peacebuilding Radio: A Training Guide
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi
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Die MedienNutzerTypologie 2.0: Aktualisierung und Weiterentwicklung des Analyseinstruments
Baden-Baden: Nomos (2010), 276 pp.
La radio y televisión en el Perú: Estudios sobre las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 67 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologÃas de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
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