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"A garment spends 2.2 years on average in a UK wardrobe. Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists ... more
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir ... more
"Feminine identity has always been complicated by race and class in South Africa. The history of beauty pageants, like sporting contests, demonstrates the extent to which culture and contemporary politics intertwine. Examining the cover model choices of women’s magazines offers a fruitful means of ... more
"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure ... more

Sensibilidad de frontera: Comunicación y voces populares

Lima: Pontificia Universidad Católica del Perú (2014), 270 pp.

Advertising

London: Routledge (2009), xvii, 318 pp.
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade ... more

Pop Culture Russia! Media, Arts, and Lifestyle

Santa Barbara, Calif.: ABC-CLIO (2005), xxxi, 399 pp.

Culture jamming: Die Rückeroberung der Zeichen

Frankfurt am Main: Büchergilde Gutenberg (2005), 224 pp.
"Culture Jamming ist „Anti-Werbung“ – eine mentale Umweltschutzbewegung, die gegen einen Dauerbeschuss mit 4.000 Werbebotschaften täglich kämpft. Es ist eine subversive Methode, die sich der elaborierten Techniken der Werbebranche bedient, um die Strategie der Markenkommunikation zu durchkre ... more

Pop Culture Arab World! Media, Arts, and Lifestyle

Santa Barbara, Calif.: ABC-CLIO (2005), xiv, 376 pp.
"This is a practical handbook for those who are interested in teaching Media Education to different groups. It condenses the major concepts in Media Education and contextualises them amply. It is designed in a systematic way, leading the learner through awareness, analysis (reflection) and action. T ... more

La publicidad en Venezuela

Valencia: Vadell Hermanos Editores (1979), 210 pp.