"A garment spends 2.2 years on average in a UK wardrobe. Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists
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and influencers cover fashion which contribute to unsustainable buying behaviours. Research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. This brief is based on the original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers." (Key messages)
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"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
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e period between the late nineteenth century to the present time. We argue that one unifying cultural frame is dominant during a specific historical period and then transitions into a newer one. In the first two editions of this book, we arrayed the cultural frame as a series of four discrete phases. In the third edition, a new member of our author team, Jackie Botterill, developed the idea of a fifth frame, enabling us to make sense out of what has been happening in advertising practice during the 1980s and 1990s. Professor Botterill’s imaginative and insightful construction of the fifth frame remains applicable to the latest phase of advertising practice down to the present day. The fourth edition of Social Communication in Advertising has been prepared by Kyle Asquith, who has updated the contents to consider twenty-first-century advertising and consumer society, with revisions throughout and two all-new chapters. Chapter 12 examines the institutional structure of twenty-first-century advertising, the current power struggles and strategies at play in the industry as marketing dollars shift from traditional mass media to internet, social, and mobile media promotion. Chapter 13 turns from the technological and institutional contexts of the twenty-first-century mediated marketplace to discuss the larger cultural messages of advertising, which although shifting in formats, remains a privileged social communicator." (Preface, page viii)
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"Feminine identity has always been complicated by race and class in South Africa. The history of beauty pageants, like sporting contests, demonstrates the extent to which culture and contemporary politics intertwine. Examining the cover model choices of women’s magazines offers a fruitful means of
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tracking the complex interplay between beauty, power and politics. This paper explores cultural endorsements of femininity as they are represented on the covers of one of South Africa’s oldest women’s magazines. Using a content analysis of the covers of Fairlady from 1985 to 2005 the paper asks questions about how Fairlady mediated ideas about beauty, race, gender and nationhood in recent history. The paper reveals the essential role of the popular media in communicating the values of Nelson Mandela’s Rainbow Nation. It finds that this role is highly contradictory, however, and the representation of women is shaped by socio-political and cultural shifts and racialised discourses of beauty, often linked to other cultural industries. The paper argues that this ambiguous relationship to the political transition is partly a result of the inherently racist structures of globalised consumer culture, which have an ever-greater influence on the choice of cover model in the post-apartheid period." (Abstract)
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"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure
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im Feld der Planung, Produktion und Distribution von Werbung ethische Intra und Inter-Rollenkonflikte wahrscheinlich. Darüber hinaus werfen neue Werbeformen wie personalisierte Werbung in digitalen Medienumgebungen neue ethische Probleme auf, Stichwort: Schutz sensibler Zielgruppen. Um das ethische Problempotenzial dieser Entwicklungen auszuloten, ist es erforderlich, dass die ethische Urteilsbildung sich nicht ausschließlich auf werbliche Medienangebote konzentriert, sondern auch die Werte- und Normenbezüge von Praktikern im Feld der Werbung fokussiert." (Abstract)
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"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade
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r. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." (Publisher description)
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"Culture Jamming ist „Anti-Werbung“ – eine mentale Umweltschutzbewegung, die gegen einen Dauerbeschuss mit 4.000 Werbebotschaften täglich kämpft. Es ist eine subversive Methode, die sich der elaborierten Techniken der Werbebranche bedient, um die Strategie der Markenkommunikation zu durchkre
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uzen, die Konsumkultur zu blockieren und eine verbraucherorientierte Gegenöffentlichkeit zu schaffen. Die Aktivisten dieser Bewegung sind die Adbusters (ad: advertisement, Werbung; to bust: auffliegen lassen). Adbusting ist die von Kalle Lasn begründete, praktische Umsetzung des Culture-Jamming-Gedankens: die Untergrabung der Werbeindustrie mit ihren eigenen Mitteln. Werbespots und Plakate, die die Sprache der Werbeindustrie perfekt beherrschen, ihre Semantik jedoch komplett umkehren, sind der virtuelle Sprengstoff der Culture-Jamming-Bewegung. Gegründet in Kanada, ist diese Art der Globalisierungskritik nicht nur in den USA, sondern längst auch in Europa bekannt, aktiv und erfolgreich. Culture Jamming ist ein Pamphlet gegen die Global Players." (Klappentext)
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"This is a practical handbook for those who are interested in teaching Media Education to different groups. It condenses the major concepts in Media Education and contextualises them amply. It is designed in a systematic way, leading the learner through awareness, analysis (reflection) and action. T
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he book will definitely incite the creativity of its users, to make learning an interesting activity. However, it does not substitute any textbook on the subject, nor the basic training required to handle the subject." (Publisher description)
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