"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending
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upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii)
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"La Guía para el diseño de estrategias de comunicación para la defensa del territorio busca contribuir a una pacificación integral de los territorios utilizando como herramienta la comunicación comunitaria. Algunos podrían pensar que somos idealistas, pensarán que sólo siendo bruscos e impon
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iéndonos con violencia y miedo se terminan las guerras. Queda claro, con las enseñanzas de Sun Tzu y los Pueblos Indígenas, que con sutileza, paciencia, astucia y creatividad se pueden construir mundos más vivibles, más humanos. La primera nos lleva invariablemente hacia la muerte y la destrucción, la segunda nos permite imaginar otros mundos. Por último, esta “Guía” busca ser eso, una guía, en consecuencia, no tiene respuestas estáticas o lo que yo llamo “de receta”. Por el contrario, se alimenta de preguntas, paisajes, sueños y esperanzas. Esta guía necesita del movimiento porque sólo así podremos defender el territorio, es decir, la vida." (Página 1)
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"Part 1 approaches social media analytics from the point of view of media outlets’ most frequent needs. When you set out to analyze your social media activities, it can be hard to know where to start. The first part of the guide helps you to quickly find the answers you need, without having to go
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through the whole document. In part 2, we will look at some of the basics of social media analysis. We’ll explore what different social media metrics mean and which are the most important. Part 3 looks briefly at the resources you should have in place to effectively analyze your online communication. Part 4 is the main part of the guide. In this section, we are looking at Facebook, Twitter, YouTube and WhatsApp and will show you how to use free analytics tools to find out more about your communication and your audience [...] Part 5 introduces you to reporting, i.e. how you can best present your analyses to managers or advertisers. Part 6 provides guidance for trainers who want to use this guide in workshops or training. Last but not least, part 7 contains a comprehensive glossary that explains the most important technical terms related to social media analysis." (Introduction, page 6)
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"This toolkit is structured around providing practical examples and tips for integrating the WhatsApp platform into four key areas of a radio station’s life: listener engagement, community journalism, research and data collection, and extending or replacing the FM broadcast. It is geared towards r
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adio station managers, reporters, presenters, and other station staff members. The toolkit is complemented by four short do-it-yourself videos recorded at radio stations that were part of the WhatsApp for radio integration platform." (Page 4)
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"Dieses Buch gibt konkrete Anleitungen und Tipps für Selbstlernende und diejenigen, die sie dabei unterstützen. Ausgangspunkt ist das Format Barcamp, dessen Vorbereitung und Durchführung Schritt für Schritt beschrieben wird. Im zweiten Teil des Buchs werden 10 weitere Formate für die Selbstfort
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bildung in kompakten Steckbriefen vorgestellt." (Verlagsbeschreibung)
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"The Guide shows how support for the principle of public access to information and the practical implementation of access to information (ATI) laws reinforce the EU’s work around the world in promoting participatory democracy, good governance, freedom of expression and other fundamental rights, an
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d human development overall. Among other things, it notes regional agreements and instruments relevant to the practical application of access to information principles which are invaluable references, both for the policy guidance they provide to EU Delegations and as potential models for such regulations and systems in other regions where the EU supports progress in this area. There is much to be done – and much that EU Delegations can do to help. These are some of the practical, effective steps that EUDs have already taken to improve public access to information in developing countries: training journalists in the use of access to information laws; providing technical IT aid to state agencies running online ATI systems; supporting public information campaigns about citizens’ ‘right to know’; aiding in the drafting of ATI laws, with expert advisers in the field; sponsoring cross-border consultations of ATI systems specialists; collaborating in legal training programmes for judges and prosecutors; assisting countries in measuring local ATI progress in accord with the commitments of SDG16-10, in conjunction with media and civil society. This Practical Guide overall provides tools and hands-on examples for EU Delegations to study and perhaps to emulate, including a review of the EU’s own policy guidance and recent history in this area." (Purpose of this guide, page 6)
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"Managing Outcomes is its generous contribution to our community, building on over ten years of experience with Outcome Mapping (OM). AGEH have taken the tools and principles of Outcome Mapping and adapted them to their institutional context, using the elements that work best for them, and offering
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a number of different tools to complement the original OM tools. While AGEH have developed this approach for their own projects and those of their partner organisations, Managing Outcomes offers an opportunity for learning and discussion for the Outcome Mapping Learning Community. In particular, Managing Outcomes includes a section on situation analysis which helps lay a clear foundation for project planning and it provides a detailed guide for monitoring, reflection and self-evaluation. Through these additions, AGEH has distilled many practices and innovations in planning, monitoring and evaluation that have arisen since Outcome Mapping was first developed." (Foreword, page iv)
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"This report reflects a shared ambition to lead the way in achieving gender equality in the media workplace, recognizing that the very existence of PSM relies on its ability to: accurately reflect the experiences of the audiences it serves; increase innovation and productivity through the building o
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f diverse teams; attract and retain the best talent from the available global pool. EBU data shows that Members have different starting points and are facing different challenges. However, an increasing number are making gender equality a priority and achieving impressive results, leading to a change in their cultures. This report stresses particularly the importance of working toward a sustainable culture in which women and men have equal opportunities to progress. The recommendations in this report are supported throughout with actionable tips and case studies from EBU Members. These narratives provide an opportunity to learn from each other and to identify practical steps that other media organizations can take. The report explores thoroughly the strategies that underpin a gender-equal media organization: workplace data and staff feedback to diagnose the issues; effective workplace policy to support equality of opportunity; and enabling a positive workplace culture through flexibility, leadership and behaviours to retain talent." (Executive summary)
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"This document describes how to enable mobile and desktop software to support a written language. The recommended implementation allows native speakers to communicate online, share knowledge and documents, and to use software and devices that would otherwise be inaccessible to them. The intended aud
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iences of this document are: indigenous communities wanting to make their language accessible on mobile devices and computers; technologists supporting the digitization of one or more languages; organizations wanting to enable language communities. This document aims to help you determine what tools you need and how to use them. It may also assist you in discovering the available tools for using your language online." (Introduction)
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"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz
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ing the role of research and strategic planning in achieving results." (Overview, page 6)
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"Adequate media coverage of gender-based violence should enable the public to fully appreciate and better understand the phenomenon. Calling it by its correct name, explaining its context, recalling some key figures and legal texts, talking about it sufficiently and providing useful information to f
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emale victims of violence (telephone numbers and contact details of associations and support services, etc.) helps to prevent and tackle gender-based violence, and to assist victims. To help journalists with their reporting work, this handbook brings together the advice of experienced reporters, charters of good practice from many media outlets around the world, and recommendations for journalists from institutions such as the Dart Center for Journalism & Trauma, the International Federation of Journalists, the Ethical Journalism Network (EJN), the United Nations Population Fund (UNFPA), the World Health Organization (WHO), UNESCO, the United Nations Children’s Fund (UNICEF) and others. This publication therefore contains very practical advice, particularly about avoiding certain pitfalls when reporting on gender-based violence." (Objectives, page 11)
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"Hier in Kapitel 1 definieren wir einige grundlegende Begriffe, aus denen bereits der Ansatz der Autoren zu entnehmen ist. In Kapitel 2 geht es um Begriffsklärungen und Hintergrundwissen zum Thema Mobbing, Cyber-Mobbing und (Cyber)Mobbing. Insbesondere wird dabei auf die Dynamik des Mobbings und au
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f die Spezifika des Mobbings mit digitalen Mitteln eingegangen. In Kapitel 3 werden vier Fälle von (Cyber)Mobbing aus der Praxis beschrieben. Sie zeigen in knapper Form, wie man mit Hilfe des Systemischen Konfliktmanagements bei (Cyber)Mobbing vorgehen kann. In Kapitel 4 stellen wir zwei Interventionsmethoden vor, die erfolgreich wissenschaftlich evaluierte Systemische Mobbingintervention (SMI) und die vielfach praxiserprobte Systemische Kurzintervention (SKI). In Kapitel 5 wird Systemisches Konfliktmanagement (SKM) als Bestandteil von Schulentwicklung mit Zielen, Maßnahmen und Teilprozessen ausführlich beschrieben. Sie erfahren, wie man den Schweregrad eines Falles eruiert und die dazu passenden Interventionen findet und durchführt. Die in Kapitel 4 beschriebenen Interventionsmethoden sind darin eingebettet. Am Ende des Kapitels erhalten Sie eine Kurzanleitung, auf die Sie im Notfall zurückgreifen können. Kapitel 6 beschreibt einen fünften (Cyber)Mobbing-Fall („Der Fall Nele“). Darin werden der Fall und das Vorgehen mittels Systemischen Konfliktmanagements ausführlich geschildert. Besonders für eilige Leser ist es empfehlenswert, diese Fallgeschichte zuerst zu lesen, bevor sie sich intensiv mit den Grundlagen des SKM in Kapitel 5 beschäftigen. Im Kapitel 6 erfahren sie anhand des Fallbeispiels, wie es praktisch gut laufen kann, um in Kapitel 5 zu erfahren, auf welchem konzeptionellen Hintergrund dies geschieht. In Kapitel 7 geht es um den pädagogischen Gesamtrahmen. Alles Wissen im Umgang mit (Cyber-)Mobbing darf nicht darüber hinwegtäuschen, dass eine Intervention nur dann eine nachhaltige Wirkung entfaltet, wenn sie auf einem pädagogischen Fundament steht. Dazu zählen Mut zur Führung, Souveränität und Bedürfnisorientierung, eine klare Werte- und Normorientierung, das Fördern personaler Kompetenzen, insbesondere der Fähigkeit zur Selbststeuerung, die Einbettung der Methoden in eine Motivations- und Beziehungskultur und die Förderung von emotionaler Empathie und Mitgefühl. Diese Aufzählung ist umfangreich und klingt anspruchsvoll — in Kapitel 7 wird sie mit Leben gefüllt. In Kapitel 8 finden sich zehn ausgearbeitete Praxisprojekte zur Präventionsarbeit in Klassen oder Gruppen zu (Cyber)Mobbing. Diese Projekte können ohne aufwendige Vorbereitungen umgesetzt werden. Lehrkräfte, Schulleitungen, Schulsozialarbeiter, Schulpsychologen, Präventionsbeauftragte, Multiplikatoren und Fortbildner aus Schule, Jugendhilfe und Polizei erhalten methodisch-didaktische Hinweise und Hintergrundinformationen für die rein vorbeugende Arbeit." (Einfürhung, Seite 9-10)
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"This guide is about more than just tools and resources, it’s about building community. As with the process of evaluation, we saw an opportunity to learn about how impact happens and to track how films are catalysing social change. That’s the impetus behind the case studies that make up our Impa
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ct Library. We believe that sharing stories of change is inspiring and empowering. This guide is an opportunity for us to learn from each other, to pass on knowledge and equip others in the field." (Chapter 6.7: Wrapping Up)
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"This book is a guide on how to build a community network, a shared local telecommunications infrastructure, managed as a commons, to access the internet and other digital communications services. It was written collectively by a group of community network pioneers in Europe, activists and researche
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rs during a writing residency week held in Vic, Catalonia in October 2018. It was a time of hard work and fast writing, but also of discussions in a friendly environment. Meant for a wide audience, the book includes practical knowledge illustrated by several hands-on experiences – a set of 32 real-life stories – as well as legal, technical, governance, economic and policy material extracted from netCommons, a three-year-long research project supported by the European Commission. Its goal is to guide the reader through a set of actions aimed at setting up and fostering the growth of a community network, but also, for policy makers, local administrations and the general public, to create the right conditions to let community networks bloom and flourish. Starting with presentations of successful community networks, and an introduction to the importance and the role of community networks, it provides stepby-step guidelines and concrete information on the resources needed to start a community network, get it running, and keep it sustainable in the long term. From technical options to economic models, governance choices, legal requirements, and the various skills involved, this lively resource proposes ways to engage with a local community at every stage of a community network." (Publisher description)
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"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
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y, conversational style. She focuses not just on how to do evaluations but how to think like an evaluator, fostering reflective, ethical, and culturally sensitive practice. Extensive case examples illustrate the process of conceptualizing and implementing an evaluation--clarifying interventions, identifying beneficiaries, gathering data, discussing results, valuing, and developing recommendations. The differences (and connections) between research, evaluation, and monitoring are explored. Handy icons identify instructive features including self-study exercises, group activities, clarifying questions, facilitation and negotiation techniques, insider tips, advice, and resources." (Publisher description)
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"O presente manual de formação destina-se a funcionários públicos Africanos que têm a tarefa de implementar uma lei DAI, e particularmente àqueles que estão envolvidos na recepção, no tratamento e na resposta dos pedidos ao abrigo do DAI. Embora os parâmetros específicos variem significat
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ivamente de país para país, este manual define uma norma para uniformizar estas responsabilidades, em conformidade com as normas internacionais de direitos humanos. Na implementação de uma lei de DAI, os funcionários públicos devem ter em conta que estão a dar corpo a um direito humano fundamental, e devem realizar o processo com a atenção, o cuidado e a diligência que isto implica. O manual serve também de: instrumento de consulta e informação para a formação de funcionários em África sobre o direito à informação; instrumento para formação de formadores sobre o direito à informação; guia para sobre metodologias e abordagens de formação de formadores." (Objectivo do manual, página 8)
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"Este manual destina-se a apresentar um quadro de formação para as OSC envolvidas em trabalho de apoio à promoção e protecção dos direitos humanos. O manual estabelece uma norma para o conteúdo de formação sobre o direito à informação para as OSC em África. O manual também serve de fe
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rramenta de referência/informação para formação das OSC em África sobre o direito à informação; Ferramenta para a formação de formadores sobre o direito à informação; e um guia para formação de formadores sobre metodologias e abordagens de formação. Este manual destina-se a intervenientes da sociedade civil que trabalham para promover questões de transparência e responsabilidade, boa governação, direitos humanos, estado de direito e prestação de serviços, entre outros. O manual também pode ser usado por organizações comunitárias, grupos de agricultores e todas as organizações e indivíduos que possam ou devam requerer informação de qualquer organismo público ou órgão privado detentor de informação pública." (Objectivo do manual)
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"Este manual de formação visa alargar os conhecimentos dos participantes sobre o direito à informação; estimular uma interpretação do direito à informação como ferramenta para o jornalismo de investigação; desenvolver a capacidade dos participantes na promoção do direito à informaçã
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o; espelhar a aplicação prática de leis do direito à informação nos países dos participantes; e definir o papel dos jornalistas na promoção do direito à informação." (Introdução)
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"The regulatory gap between online and offline political communication and elections is staggering. Even as monitors track broadcast media and advertising, elections are manipulated online. Initial responses by recent international electoral observation missions in Kenya, Georgia and Nigeria – as
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described in this report – have aimed to highlight false information or hate speech disseminated during election periods. This approach follows a similar focus by regulators and platforms on uncovering and removing false or harmful content online. Germany’s NetzDG and the UK’s white paper on Online Harms are examples, as are content oversight boards such as the one established by Facebook. These types of measures can harm free expression and offer only partial solutions [...] This scoping report explains why social media is one of the elements of a democratic, rule-of-law based state that observer groups should monitor. It aggregates experience from diverse civil society and non-governmental initiatives that are innovating in this field, and sets out questions to guide the development of new mandates for election observers." (Foreword)
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