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Global South Creator Cultures
New Delhi: Routledge India (2026), x, 196 pp.
"Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than
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Mobile Media Use Among Children and Youth in Asia
Dordrecht: Springer (2025), viii, 235 pp.
"This book examines mobile media use among children and youths within an Asian context. By studying the impact of mobile media on children and youth in Asia, it focuses on the explosive growth of mobile media among young people and seeks to understand the potential consequences of mobile media use o
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Digital and Social Media in Africa
London: University of Westminster Press (2025), xi, 194 pp.
"This book provides case studies on the strategies used by African governments in monitoring and controlling digital and social media, as well as the implications of such actions for claims about media freedom and freedom of expression. Further, the book examines the human rights challenges posed by
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The Future of Trustworthy Information: Learning from Online Content Creators
Shorenstein Center (2024), 22 pp.
"What emerges most clearly from this comparison of journalists and creators is that journalism has placed many markers of trust in institutional processes that are opaque to audiences, while creators try to embed the markers of trust directly in their interactions with audiences." (Conclusion)
De "pároco de aldeia" a macroinfluenciador digital: Um estudo de caso sobre influência digital religiosa
Ciências Sociais e Religião (Campinas), volume 26, issue e024012 (2024), 32 pp.
"Neste texto, analisaremos o caso de Patrick Fernandes, um presbítero católico brasileiro que, em poucos meses ao longo de 2021, passou de poucos milhares para milhões de seguidores em sua conta no Instagram. Faremos isso a partir da noção de influência digital religiosa, entendida aqui como a
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Feel the influence
Act On!; JFF Institut für Medienpädagogik (2024), 2 pp.
De Gruyter Handbook of Media Economics
Berlin: De Gruyter (2024), xix, 566 pp.
"The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into
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Cambio sociotecnológico y religión: La emergencia de los influencers de la fe en el mercado de la comunicación digital
Transiciones justas: Entre el encuentro y el diálogo social, issue 4 (2024), pp. 10-20
"La existencia de un gran número de influencers digitales católicos indica que existe un público amplio y diverso interesado en practicar su fe en los ambientes digitales. La influencia digital ya se ha convertido en una tendencia irreversible en el ámbito católico, con la exaltación de alguna
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Digital Platforms and the Global South: Reconfiguring Power Relations in the Cultural Industries
London; New York: Routledge (2024), xiii, 239 pp.
"This book addresses the issues raised by digital platforms in the Global South, with an emphasis on the cultural stakes involved. It brings together an interdisciplinary team of researchers - including political economists, socio-economists, geographers, media sociologists or anthropologists - who
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Influenciadores digitais católicos: Efeitos e perspectivas
Deep Insights
São Paulo: Ideias & Letras; Paulus (2024), 413 pp.
"A partir de uma perspectiva diferenciada, esta obra apresenta uma instigante análise do fenômeno dos influenciadores digitais católicos no complexo ecossistema comunicativo e eclesial atual. Além de socialmente relevante, trata-se de um processo que afeta de modo direto o desenvolvimento da pas
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Digital fit: Influencia de las redes sociales en la alimentación y en el aspecto físico de los menores
Madrid: Fundación MAPFRE; UNIR (2023), 41 pp.
"Las conclusiones generales y aplicables a toda la muestra, independientemente de su edad, sexo y comunidad autónoma, son: 1. TikTok se posiciona como la red social en donde los menores siguen a más influencers, seguida de YouTube e Instagram. 2. El tipo de influencer más seguido son los gamers,
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Religion auf Instagram: Analysen und Perspektiven
Freiburg et al.: Herder (2023), 390 pp.
"Neben großen Themen wie Beauty, Kochen und Katzen haben sich wachsende Nischen für religiöse Kommunikation im digitalen Raum etabliert. Instagram, das heißt heute auch: gelebte Religion, Bibel, Spiritualität, Kirchenpolitik, Seelsorge und Bildung. Der Band gibt Einblick in die Entwicklung von
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Le guide du marketing d’influence. Le secteur, ses métiers et débouchés; Les influenceurs et leurs projets; Les concepts et vocabulaire de référe
Paris: L'Harmattan, 2e éd., augm. et actual. (2023), 112 pp.
"Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosyst
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Mobilizing Social Media Influencers: A European Approach to Oversight and Accountability
Berlin: Deutsche Gesellschaft für Auswärtige Politik (DGAP) (2023), 9 pp.
"Social media influencers impact our collective societal mindset by shaping our thoughts and opinions or setting agendas. Past research on social influence must be unpacked to understand how social media influencers effectively create content using authenticity co mpared to celebrity. Establishing a
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Using YouTube as a Digital Pulpit. The Most Influential Catholic Youtubers in Spanish Speaking Countries: Who They Are and How They Communicate
Church, Communication and Culture, volume 8, issue 1 (2023), pp. 59-83
"The Internet and social networks have enabled the appearance of new Catholic preachers with intense activity and a high number of followers on their channels. YouTube has been no exception to this communication trend. Some of the religious communicators who use this social network have in fact beco
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach
London; New York: Routledge (2023), ix, 210 pp.
"YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What
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Influenciadores digitais da fé: Celebridades ou evangelizadores?
Rumores, volume 16, issue 31 (2022), pp. 230-252
"Este trabalho apresenta uma reflexão inicial sobre o conceito de influenciadores digitais, considerando as perspectivas anteriores dos estudos de celebridades, com objetivo de propor novas dimensões para a análise desse fenômeno circunscrito no ambiente da fé. Buscando apreender os fenômenos
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Influencer: Die Ideologie der Werbekörper
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2022), 191 pp.
"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
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