"This publication considers the range of policy changes that have been tried or recommended by global regulators, assessing their impacts on press freedom and news media sustainability, with consideration for the risk of capture, and other potential tradeoffs of these interventions. It examines four
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categories of interventions: related to taxes and direct subsidies; copyright and licensing; competition and antitrust regulation; and transparency. Each piece discusses the driving concept behind each intervention, its advantages to publishers, how these benefits are distributed and how decisions are made regarding them, potential government involvement in each one, and their ability to address key underlying challenges related to news media sustainability. Our research also emphasizes the interrelationships between these policies and their broader effect on the platformatization of journalism. However, given that these interventions are in their early stages, or in some cases are still theoretical, a dearth of data makes it difficult to conclusively assess their impacts on media sustainability, media freedom and access to news. Where data asymmetries exist related to these questions, they are noted as areas for further research and potential regulatory attention." (Introduction, page 2-3)
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"Over the past twelve months, the world’s digital behaviours have shown some of the most profound changes we’ve seen in years, even compared with “the pandemic years”. And in fact, our top story in this year’s report doesn’t relate to digital growth, but to an overall decline in the amou
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nt of time that each individual spends using the internet. It’s important to stress that this decline doesn’t indicate that the internet is becoming less important in our lives, however. Rather, it suggests that people are becoming more purposeful in their use of digital technologies, and are prioritising the quality of their connected experiences over the quantity. Despite the decline in overall time spent, however, people are actually spending more time than ever using social media, and in stark contradiction to the endless click-bait foretelling an imminent “demise” of social media, global user numbers continue to grow." (Page 3)
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"Double-digit annual growth has taken the global social media user figure to 4.62 billion, and current trends indicate that it will equal 60 percent of the world’s total population within the next few months. COVID-19 continues to hamper research into internet adoption though, resulting in reporti
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ng delays that have kept overall growth in internet user figures down for the second year in a row. Despite these challenges, however, the latest data reveal that the number of people who don’t use the internet has now fallen below 3 billion, marking another important milestone on our journey towards equal digital access for all. Meanwhile, at 4.95 billion, we’re also tantalisingly close to reaching a global total of 5 billion internet users, and I’m looking forward to celebrating that particular milestone with you in one of our upcoming Statshot reports. As always, the data in this year’s reports goes well beyond user numbers though, and our latest collection offers some especially interesting insights into the world’s evolving online behaviours. For example, TikTok users spent an average of 48 percent more time using the platform’s mobile app over the past 12 months compared with the previous year, while YouTube users now spend almost a full day each month watching videos in the platform’s app." (Page 3)
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"Many people connected to the internet for the first time as they adapted to the challenges of COVID-19, while existing users embraced new digital tools and rediscovered old favourites. As a result, many of the indicators in our Global Digital Reports have seen remarkable levels of growth over the p
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ast 12 months. Social media delivered some of the most impressive numbers, with users increasing by more than 13 percent since our 2020 reports. Almost half a billion users joined social media in the past year, taking the global total to 4.2 billion in early 2021. Growth hasn’t just been about user numbers, though. The world’s mobile users now spend more time on their phones than they do watching television, clearly positioning the smartphone as today’s ‘first screen’. Ecommerce is another area that saw rapid growth in 2020, with many people moving their shopping online to mitigate the health risks associated with COVID-19. However, research suggests that the new ecommerce habits people adopted during lockdown will last well beyond the pandemic." (Page 3)
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"La inversión publicitaria digital total de 2018 fue de 109 millones de dólares, representando aproximadamente el 18% de la inversión publicitaria total del año. Social Ads (40%) continúa siendo el formato con mayor demanda, seguido por Display (29%) y Search SEM (14%). El modelo de compra más
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solicitado es CPM y Performance (CPC, CPV, CPA, CPL), ambos comprenden más del 70% de la inversión total. Telco continúa siendo la categoría con mayor inversión seguido por educación y Retail. La inversión en mobile continúa aumentando habiendo llegado a representar el 50% de la inversión total para 2018." (Principales hallazgos, página 9)
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"This analysis of digital advertising technology and its relevance to disinformation online is designed to broaden the focus in the current public debate beyond Russian operatives buying ads on social media. The problem is much bigger than that and the issues of concern are more diverse. Our analysi
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s points to the core challenge of disentangling the alignment of interests between the commercial pursuits of digital platform companies and the success of disinformation-based political advertisers. It is a mistake to fixate on Russia. Russia is one of many online disinformation operators targeting Americans. Future disinformation campaigns may just as likely be run by domestic operators as foreign ones. These operators will most likely leverage the most dominant U.S. internet platforms to reach tens upon hundreds of millions of Americans. The full range of these disinformation campaigns could produce a grave public harm. In particular, they can progressively weaken the integrity of our democracy by separating citizens from facts and polarizing our political culture." (Conclusions)
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"The accelerating digitalisation of the media landscape has released enormous forces of change in the Nordic advertising markets. The overall impression from the results of this study is that the sweeping changes digitalisation is bringing about are not just undermining the business model on which t
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he majority of commercially financed media companies in the Nordic countries have based their journalistic operations, they are also making it more difficult for the same companies to find a sustainable business model in a digital environment. The battle for advertising revenue is now an unfair fight. Media companies at the national and local level are finding it increasingly difficult to compete with the advertising solutions that global digital actors such as Google and Facebook are bringing to the market. The latter are not just more sophisticated than the domestic alternatives, they are also significantly cheaper. The results of this study indicate unequivocally that the differences in competitiveness between Nordic and non-Nordic advertising platforms will be exacerbated as digital advertising investments grow." (Executive summary)
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"In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment. After years of slow growth, internet use and digital advertising has grown very rapidly in I
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ndia in recent years, powered especially by the spread of mobile internet use, and double-digit growth in both the number of users and which in advertising is expected to continue. India now has the second-largest number of internet users in the world and rapid growth in internet use and digital advertising is seen by many as the biggest market opportunity outside China since the internet took off in the United States in the 1990s. The start-ups we examine here are examples of how Indian journalists, technologists, and entrepreneurs are working to develop different contentbased (the Quint, Scroll), aggregation-based (InShorts, DailyHunt), or nonprofit (The Wire, Khabar Laharirya) models for doing journalism fit for a digital India." (Executive summary)
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"Spending on media continues to shift from traditional to digital products and services at a rapid pace. By 2019, we believe digital spending will account for more than 50 percent of overall media spend. Within this, digital video spending will overtake physical spending by 2018, two years earlier t
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han we had previously forecast. Digital, consisting of Internet and mobile advertising, will become the largest advertising category by 2017, surpassing TV one year earlier than forecast, and mobile will more than double its share of the digital ad market. This rapid digital shift is being driven in part by the growing number of connected consumers, the expansion of mobile telephony, and elevated mobile broadband adoption." (Page 5)
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"This document is an abridged version of a wide-ranging survey conducted between July 2014 and January 2015, which attempts to provide an overall view of the complex, ever-changing and fluid landscape of the online media in the Arab world. It is based on over 45 in-depth interviews, 130 applications
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received by CFI as part of its EBTICAR-Media competition, supported by E.U., and the analysis of numerous reports, articles and assays. The focus is on eight of the nine countries originally covered by EBTICAR-Media: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine, Tunisia and Syria." (Introduction)
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"La présente étude, menée entre juillet 2014 et janvier 2015, est basée sur plus de 45 entretiens approfondis, sur 130 candidatures reçues par CFI dans le cadre de sa compétition EBTICAR-Média1, soutenue par l’U.E., ainsi que sur l’analyse de nombreux rapports, articles et essais. Cette
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tude tente de fournir une vue d’ensemble du paysage complexe, protéiforme et mouvant des médias en ligne dans le monde arabe." (Page 5)
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