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"Dieses Lehrbuch setzt sich im Wesentlichen drei Ziele. 1. Soll in die rhetorische Theorie eingeführt werden. Es sollen die wesentlichen Grundbegriffe und Konzepte eingeführt werden, was vor allem heißt, sowohl deren Anwendung in der Analyse von Kommunikation nachzuvollziehen als auch deren prakt ... more
"Rural print media journalists in Africa tap into perceptions about their readers to produce newspapers. The evolving aesthetic perceptions of the rural print media in Ghana have in turn produced social domains of consumption and affiliation with the newspapers and print media. The style of Ewe-lang ... more

Magazine Production

London; New York: Routledge, 2nd ed. (2017), x, 185 pp.
"Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry ... more

A Guide to Graphic Print Production

Hoboken, NJ: Wiley, 3rd ed. (2011), 400 pp.
"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s ... more
"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview ... more
"By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project managem ... more
"O primeiro grande livro brasileiro sobre edição de revistas. Escrito por uma das mais notáveis personalidades do mercado editorial brasileiro, A Arte de Editar Revistas é um guia prático e completo, com o passo-a-passo para o desenvolvimento do conceito e do design, a edição de matérias e d ... more
"Die Ansprüche von Lesern an Zeitungen, Zeitschriften und Websites steigen ständig. Experten empfehlen deshalb, alle vier bis fünf Jahre eine Neugestaltung durchzuführen. Gerade im Angesicht des Medienwandels ist es unabdingbar, seine Objekte für die Leser und Nutzer attraktiv zu halten. Dieses ... more
"A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, ... more
"Der Pressejournalismus ist schneller und anspruchsvoller geworden. Bisherige Unterschiede zwischen Zeitung und Zeitschrift werden geringer. Volker Wolff trägt dieser Entwicklung in seinem grundlegenden Lehrbuch für Praxis und Studium Rechnung. Der Blick in eine Zeitung offenbart die Veränderunge ... more
"This book takes students through the journalistic process step-by-step: what news is, how publications are organized, the role of the journalist, ways to get the most from interviews, a style and grammar guide, and easy-to-follow advice on how to put together basic news stories. This third edition ... more
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)

Typo digital

Hamburg: Rowohlt (2004), 160 pp.
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva ... more
"The manual will be useful for a variety of people: professional graphic designers, editors and desktop publishers; business people and public servants; volunteers in community groups; printers and imagesetters; students of graphic design and desktop publishing. Not every section in the manual will ... more