"Dieses Lehrbuch setzt sich im Wesentlichen drei Ziele.
1. Soll in die rhetorische Theorie eingeführt werden. Es sollen die wesentlichen Grundbegriffe und Konzepte eingeführt werden, was vor allem heißt, sowohl deren Anwendung in der Analyse von Kommunikation nachzuvollziehen als auch deren prakt
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ische Nutzung in der Gestaltung von Kommunikation einzuüben. Insofern ist dieses Lehrbuch nicht nur eine Einführung in die Rhetorik des Designs, sondern eben auch eine Einführung in die Rhetorik für Designer.
2. Soll hier eine Übertragung stattfinden, deren Ursprünge modern sind: Die Rhetorik, als Kunst des wirkungsintendierten Redens, wird in diesem Lehrbuch zu einer Kunst des wirkungsintendierten Gestaltens mit vorrangig visuellen oder audio-visuellen Mitteln transformiert. Damit eignet sich dieses Lehrbuch insbesondere auch als Einführung in eine Rhetorik visueller und audio-visueller Medien, sowie vor allem als eine Designrhetorik.
3. In Fragen des Designs soll schließlich auch Bezug genommen werden, auf aktuelle Transformationen der Designkultur. Designer und Designerinnen verstehen sich zunehmend nicht mehr bloß als Formgebende in der Massenproduktion, der Werbung oder einer konkreten Dienstleistung, sie wollen auch sozial, politisch, ökologisch oder allgemeiner ethisch-normativ gestaltend wirken. Ein solches Design mit sozial-politischem Anspruch, das als Social- oder Civic- oder Public Interest-Design auftritt, kann eben von einer Kommunikationstheorie profitieren, die – wie oben bereits angedeutet – auch Fragen der Ethik und der Politik nicht scheut." (Einleitung S.10-11)
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"Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry
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in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today." (Back cover)
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"Rural print media journalists in Africa tap into perceptions about their readers to produce newspapers. The evolving aesthetic perceptions of the rural print media in Ghana have in turn produced social domains of consumption and affiliation with the newspapers and print media. The style of Ewe-lang
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uage newspapers produced in Ghana has generated different newspaper-reader affiliations and discursive spheres. This article examines some of the stylistic features of Ewe newspapers, investigating the way in which rural print media consumers and producers use these to articulate perceptions of the language domain of Ghanaian rural newspapers and print media." (Abstract)
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"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s
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teps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management." (Publisher description)
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"Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. Different solutions can be produced for any given brief and these can differ widely in levels of creativity, practicality and budget. This book aims to present an overview
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of the design thinking involved at each stage of the design process: the methods used by designers to generate and refine creative ideas, the key considerations that help shape them and the feedback and review elements that allow design teams to learn from each job and contribute to future commissions. Through detailed studies of contemporary work and analysis of the basic theories, we examine how a designer can generate and resolve ideas to produce creative solutions that best meet the stated aims of a brief." (Introduction)
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"This book takes students through the journalistic process step-by-step: what news is, how publications are organized, the role of the journalist, ways to get the most from interviews, a style and grammar guide, and easy-to-follow advice on how to put together basic news stories. This third edition
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draws on journalism practiced globally; looks at new developments in technology; and considers the challenges facing journalists in dealing with global demographic and ideological shifts." (Publisher description)
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"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva
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lent, expose et explique l'ensemble des règles du journalisme de presse écrite : recherche de l'information, écriture, genres journalistiques, illustration et mise en pages, journaux électroniques, déontologie... Charpenté, didactique et de lecture facile, ce livre s'appuie sur de nombreux exemples et illustrations, pour exposer avec rigueur un journalisme de méthode, condition de la réussite. L'ouvrage s'adresse en priorité aux journalistes et futurs journalistes, aux autres professionnels de la presse et de la communication, aux étudiants et enseignants qui s'intéressent aux journaux, à l'écriture et à la pratique journalistique." (Description de la maison d'édition)
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"The manual will be useful for a variety of people: professional graphic designers, editors and desktop publishers; business people and public servants; volunteers in community groups; printers and imagesetters; students of graphic design and desktop publishing. Not every section in the manual will
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be useful for everyone. Nor is the manual aimed at teaching everyone how to print, imageset, use particular software or completely prepare a document to prepress level or to upload it to the Internet. What this book does discuss is how to make design decisions that best use these processes and to recognise their possibilities and limitations. The part called ‘Projects’ describes many of the projects an organisation may be considering. It provides methods of approaching each project and, in many cases, some ways to streamline the development or production time. There are helpful hints on saving money, too. The part called ‘Production’ starts with design issues such as layout, typography and colour, which affect almost all design projects, and moves on to prepress and printing, and describes types of paper and finishing processes [...]" (Why is this book useful?)
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