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"A newspaper’s printers, transporters, distributors and retailers are rarely named in its masthead or credits, but they are all essential links in the long and complex press distribution chain. Without them, readers would not be able to access news each day, week or month and they would be denied ... more
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen ... more

A Handbook of Good Practice in Journal Publishing

London; Oxford: International African Institute; African Books Collective, 2nd revised ed. (1998), xiv, 173 + approx. 50 pp.
"This handbook covers most aspects of journals publishing and journals management, but special emphasis is put on systems management, subscription fulfilment, financial control, and effective marketing and distribution, including a chapter on journals marketing on the internet. It also includes a se ... more
"Aider à structurer un projet de journal pour lui donner les meilleures chances de succès, contribuer à fixer les responsabilités de chacun, définir les options financières qui lui garantiront longévité et indépendance : tels sont les objectifs de ce manuel qui s'adresse aux porteurs de pro ... more
"Sous les auspices de l'association pour la diffusion à l'étranger, des éditions belges, a été créé un organisme dénommé « Congo diffusion » — Le fonctionnement de cet organisme requiert des dispositions permettant aux livres et journaux de Belgique d'être vendu au Congo à des prix ab ... more