Filter
40
Featured
Free Access
12
Inspiring Practice
1
Key Guidance
1
Top Insights
4
Topics
Audiences & Users
10
Television Consumption, Televison Use, Television Audiences
9
Media Use: Foreign / International Media
6
Radio Consumption, Radio Use, Radio Audiences
6
Media Reception
6
Audience Feedback, Interaction & Participation
4
Audience Research Methods
4
Digital & Social Media Use, Internet Use
4
Transnational Broadcasting, International Broadcasting
4
Advertising
3
Film Audiences, Film Consumption
3
Print Media Use, Press Readers
3
Media Viability & Financial Sustainability
3
Media, Mass Media
3
BBC
3
Research in Media & Communication
3
Research Methods
3
Advertising Audiences & Target Groups
2
Audience Segmentation, User Typologies, Personas
2
Cultural Studies
2
Websites
2
Economics of Media
2
Soap Operas & Telenovelas
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Journalism Education & Training
2
Media Law & Regulation
2
Media Effects
2
Ethnic Groups, Ethnic Minorities
2
Short Wave Radio (SW)
2
Television
2
Television Programmes & Genres
2
Television Programming, Programme Structures & Programme Policies
2
Advertising Markets & Industries
1
Local Advertising & Local Advertising Markets
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Peasants / Farmers & Communication
1
Audience Research in Media Assistance
1
Audience Research: Concepts & Experiences
1
Audience Research: Planning & Implementing Surveys
1
Audience Research: Professional Development & Joint Industry Committees (JIC)
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Families
1
Media Use: Public Service & State Media
1
Media Use: Youth
1
Milieus, Lifestyles
1
Target Groups
1
Trust in the Media, Credibility of Media
1
Media Reception & Effects: Children
1
Christian Radios: Evangelical / Protestant & Others
1
Public Relations
1
Community Radio Sustainability & Financing
1
Contents of Media
1
Messages, Message Design, Message Analysis
1
Media Ethnography
1
Culture (General)
1
Fans, Fandom, Fan Cultures
1
Media Cultures
1
Development Communication Projects: Case Studies
1
Ethics in Development Assistance
1
Development Communication, Communication for Development (C4D)
1
Communication for Social Change
1
Entertainment Education, Edutainment
1
Edutainment Health Programmes
1
Edutainment Radio Programmes
1
Edutainment Television Programmes
1
Online Communication
1
Commercial Broadcasting
1
Media Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Industrialized Countries
1
Education and Communication / Media
1
Educational Broadcasting
1
Television Dramas
1
Journalism Ethics
1
Forced Marriage
1
Gender Media Studies & Feminist Communication Research
1
History of Media & Communication
1
History of Radio
1
Adaptation of Media Products to Other Countries / Cultural Contexts
1
International Communication
1
Globalisation of Media
1
Image Abroad
1
Satellite Television
1
Transnational & Comparative Communication Research
1
Journalistic Skills
1
Photojournalism
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
BBC Media Action
1
Communication Systems
1
Media & Communication Policies
1
Media Landscapes, Media Systems, Media Situation in General
1
Ombudsmen
1
Media Management
1
Financing Media, Financial Media Management
1
Newspaper Management
1
Radio Management
1
Deutsche Welle
1
Radio Moscow
1
Voice of America
1
Pop Music
1
Politics
1
Influence of Media on Politics
1
Public Spheres
1
Television Production
1
Public Service Broadcasting
1
Radio
1
Radio Programmes & Genres
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Programming, Programme Structures & Schedules
1
Radio Engineering & Technologies
1
Everyday Life
1
Television Reception & Effects
1
Uses-And-Gratifications Approach
1
Islamic Cultures: Role of Media
1
Muslim Media
1
Comparative Approaches & Methods in Communication Research
1
Questionnaires, Questionnaire Design
1
Social Anthropology
1
Society & Media, Media Sociology
1
Digital Radio
1
Digital Television
1
Satellite Communication & Information Services
1
Television Engineering & Technologies
1
Mobile Phones, Smartphones
1
Theories of Communication & Media
1
Postcolonial & Decolonial Communication Approaches
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Engagement: The New Paradigm for Audience Research
Participations: Journal of Audience & Reception Studies, volume 18, issue 1 (2021), pp. 299-316
"Audience research remains a fractured discipline and this continues to hinder its development into a fully-fledged academic field. There are many reasons for this – historic, philosophical, structural, epistemological and methodological – that are discussed in the course of this essay. However,
...
Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
...
Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights
Accra: Media Foundation for West Africa (MFWA);Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
...
Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana;Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
...
El uso de las redes sociales para la medición de audiencias: El modelo de Honduras como una propuesta de paradigma global
Getafe: Universidad Carlos III de Madrid, Doctoral Thesis (2018), 186 pp.
Audience and Media Use Research: An International Perspective. Report
Bundesamt für Kommunikation (Swiss Federal Office of Communications);Publicom (2017), 121 pp.
"Currency research organisations, i.e. organisations conducting research into media use, whose results constitute a nationally valid standard (“currency”) for the advertising business, are of prime importance for developed media systems. In 2017, the global advertising market will reach a volume
...
The Need and the Opportunities for Sustainability: The Case of Local Radio Stations in Tanzania
Journal of Media Business Studies, volume 14, issue 1 (2017), pp. 38-59
"Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from adverti
...
Mass Communication: Principles and Concepts
New Delhi et al.: CBS Publishers & Distributors, 2nd ed., reprint (2016), 844 pp.
The Handbook of Media Audiences
Malden, Mass. et al.: Wiley Blackwell (2014), xiii, 540 pp.
Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development
Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.
"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev
...
Global Media Research: Can We Know Global Audiences? A View from a BBC Perspective
In: The Handbook of Global Media Research
Ingrid Volkmer (ed.)
Hoboken, N.J.: Wiley Blackwell (2012), pp. 40-53
Análisis de recepción en América Latina: Un recuento histórico con perspectivas al futuro
Quito: CIESPAL (2011), 475 pp.
"El valor de este trabajo radica en la visión global que nos ofrecen los distintos equipos de trabajo de los países sobre los diferentes y complejos escenarios en los que se dan la relación audiencia-medios, lo que sucede antes y después de esa relación, el aporte de los contenidos que ofrecen
...
Audience Research at the BBC World Service 1932-2010
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103
"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
...
Drama for Development: Cultural Translation and Social Change
Inspiring Practice
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
...
Arab Media: Power and Weakness
Top Insights
New York; London: Continuum (2008), ix, 277 pp.
"Arab Media: Power and Weakness is comprised of research synopses (comprehensive overviews over the current academic literature and “blind spots” of research in one of the above mentioned fields); original empirical research; and theoretical papers. The result is a comprehensive handbook of up-t
...
Estudios de recepción en América Latina
Top Insights
Diálogos de la Comunicación, issue 73 (2007), 131 pp.
Revenue Generation for Robust African Media: Practical Ideas, Experiences and Innovations of Frontline Managers
Key Guidance
Johannesburg: Konrad-Adenauer-Stiftung (KAS);Rhodes University, School of Journalism and Media Studies, Sol Plaatje Institute for Media Leadership (2007), 68 pp.
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
...
International Media Studies
Malden: Blackwell (2007), xiii, 265 pp.
"The purpose of this book, explained further in Chapter One, is to place before the media scholar, the historicity and continuity in structures of colonialism, postcolonialism, and media globalization around the world. Obviously these are not clearly demarcated processes and colonized countries have
...
Estudios de recepción desde la universidad en Paraguay: Las memorias de licenciatura de la Carrera de Ciencias de la Comunicación de la Universidad Católica
Diálogos de la Comunicación, issue 73 (2007), 7 pp.
"El desarrollo de estudios de recepción constituye una asignatura pendiente en Paraguay. Analizando el ámbito académico de la comunicación, en la única carrera universitaria que ha producido tesinas de grado en los últimos 30 años, sólo tres investigaciones se aproximan a este campo. Sus eje
...
Targeting International Audiences: Current and Future Approaches to International Broadcasting Research
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR) (2005), 202 pp.
