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Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method
London: Routledge (2026), xvii, 334 pp.
"Including original essays and contemporary case studies spanning Africa, Middle East, Latin America, and Asia, this book provides a nuanced double critique of both local and West‑centric approaches, pushing back against historically extractive audience research logics that have marginalised globa
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Engagement: The New Paradigm for Audience Research
Participations: Journal of Audience & Reception Studies, volume 18, issue 1 (2021), pp. 299-316
"Audience research remains a fractured discipline and this continues to hinder its development into a fully-fledged academic field. There are many reasons for this – historic, philosophical, structural, epistemological and methodological – that are discussed in the course of this essay. However,
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Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
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Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Deep Insights
Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
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Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
...
"Currency research organisations, i.e. organisations conducting research into media use, whose results constitute a nationally valid standard (“currency”) for the advertising business, are of prime importance for developed media systems. In 2017, the global advertising market will reach a volume
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The Need and the Opportunities for Sustainability: The Case of Local Radio Stations in Tanzania
Journal of Media Business Studies, volume 14, issue 1 (2017), pp. 38-59
"Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from adverti
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Mass Communication: Principles and Concepts
New Delhi et al.: CBS Publishers & Distributors, 2nd ed., reprint (2016), 844 pp.
Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development
Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.
"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev
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The Handbook of Media Audiences
Malden, Mass. et al.: Wiley Blackwell (2014), xiii, 540 pp.
Global Media Research: Can We Know Global Audiences? A View from a BBC Perspective
Audience Research at the BBC World Service 1932-2010
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103
"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
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Drama for Development: Cultural Translation and Social Change
Deep Insights
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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Análisis de recepción en América Latina: Un recuento histórico con perspectivas al futuro
Quito: CIESPAL (2011), 475 pp.
"El valor de este trabajo radica en la visión global que nos ofrecen los distintos equipos de trabajo de los países sobre los diferentes y complejos escenarios en los que se dan la relación audiencia-medios, lo que sucede antes y después de esa relación, el aporte de los contenidos que ofrecen
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Arab Media: Power and Weakness
Deep Insights
New York; London: Continuum (2008), ix, 277 pp.
"Arab Media: Power and Weakness is comprised of research synopses (comprehensive overviews over the current academic literature and “blind spots” of research in one of the above mentioned fields); original empirical research; and theoretical papers. The result is a comprehensive handbook of up-t
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"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
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Estudios de recepción desde la universidad en Paraguay: Las memorias de licenciatura de la Carrera de Ciencias de la Comunicación de la Universidad Católica
Diálogos de la Comunicación, issue 73 (2007), 7 pp.
"El desarrollo de estudios de recepción constituye una asignatura pendiente en Paraguay. Analizando el ámbito académico de la comunicación, en la única carrera universitaria que ha producido tesinas de grado en los últimos 30 años, sólo tres investigaciones se aproximan a este campo. Sus eje
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Estudios de recepción en América Latina
Deep Insights
Diálogos de la Comunicación, issue 73 (2007), 131 pp.
International Media Studies
Malden: Blackwell (2007), xiii, 265 pp.
"The purpose of this book, explained further in Chapter One, is to place before the media scholar, the historicity and continuity in structures of colonialism, postcolonialism, and media globalization around the world. Obviously these are not clearly demarcated processes and colonized countries have
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