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The Space Between: Opportunities and Insights from Spanish-Language Audio
Oxford: Reuters Institute for the Study of Journalism (2022), 24 pp.
"In this paper, I hope to outline key questions for radio broadcasters contemplating a podcasting strategy; capture key lessons from successful Spanish language audio outlets (Radio Ambulante and Prisa Audio); highlight key benefits and revenue opportunities a podcasting strategy can yield for news
...
Podcast Production and Marketing Strategies on the Main Platforms in Europe, North America, and Latin America: Situation and Perspectives
Profesional de la Información, volume 31, issue 5: e310522 (2022), 16 pp.
"After an initial period of independent amateurism strongly conditioned by the technologies available, the podcast has achieved significant global popular recognition, as well as an increasingly important professional dimension thanks to the emergence and spread of new distribution platforms (podcas
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Radio Does Not Die on the Air: Podcasting and On-Demand Broadcast Strategies Among Speech-Based Radio Stations
Profesional de la Información, volume 31, issue 5: e310508 (2022), 15 pp.
"In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applic
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The Radio Station: Broadcasting, Podcasting, and Streaming
Key Guides
New York; London: Routledge, 10th ed. (2018), xxiii, 458 pp.
"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
...
Erfolgreich Radio machen
Konstanz; München: UVK (2015), 319 pp.
"Alles, was Radiomacher heute wissen müssen, kompakt in einem Buch: »Erfolgreich Radio machen« erklärt die wichtigsten Bausteine für ein optimal positioniertes und professionell gestaltetes Radioprogramm – vom Format bis zur digitalen Strategie, von der Morningshow bis zum On Air Marketing. W
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Keith's Radio Station: Broadcast, Internet, and Satellite
Burlington, Mass.: Focal Press, 9th ed. (2014), xxv, 503 pp.
"Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does wh
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Radio in Context
Key Guides
Basingstoke: Palgrave Macmillan (2014), xv, 272 pp.
"Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interpla
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Handbuch für Mediaberater im Hörfunk
Baden-Baden: Nomos, Ed. Fischer, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
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Managing Radio
Key Guides
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
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Media Advertising and Marketing Toolkit: Radio Booklet
Johannesburg: Media Development & Diversity Agency (MDDA) (2010), 28 pp.
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
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Community Radio: Collective Marketing Strategy
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2008), 91 pp.
"This is an introduction to the collective marketing strategy with a regional and thematic emphasis on Nepalese community radio stations. In this publication, airtime is viewed as the "product" that all community radio stations sell, and which builds a link between them, as well as their mutual aim
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Der Radiosender als Marke: Ein Ansatz für eine ganzheitliche Markenführung im Hörfunk
Hamburg: Ganser und Hanke (2007), 282 pp.
Radio-Strategie
Key Guides
Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
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Radio: The Book
Burlington, MA; San Diego: Elsevier Focal Press, 4th ed. (2004), xiv, 225 pp.
Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
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Marketing Community Radio
Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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