"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl
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ear step-by-step approach that is easy to dip in and out of, the book features: key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials; 'focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities; guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book." (Publisher description)
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"Having spent some time in the living rooms of 12 families across Greater Jakarta, West Java and East Nusa Tenggara, we found that audience has their own ways of consuming media and capacity to reflect on the content they are served. This capacity differs varyingly, fundamentally depending on three
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aspects: 1) the differing degrees of access and infrastructure available around the area, 2) the knowledgeability of the person in question and 3) the societal values that tie their ways of living. Across the demographics, despite their heterogenous profile, audience has common reflections about the quality of television content. As they are aware that their identities and worldview are strongly constructed by television, their criticisms and utterance are abound but find no way of channelling to the industry. Direct means of feedback to content producers are scarce, which impedes the production of a more diverse content needed to represent the heterogeneity of audience." (Executive summary)
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"This article presents and discusses the results of an experiment in which television viewers were exposed to either a war journalism (WJ) or a peace journalism (PJ) version of two news stories, on Australian government policies towards asylum seekers and US-sponsored ‘peace talks’ between Israe
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l and the Palestinians, respectively. Before and after viewing, they completed a cognitive questionnaire and two tests designed to disclose changes in their emotional state. During the viewing, they also underwent measurement of blood volume pulse, from which their heart rate variability (HRV) was calculated. HRV measures effects on the autonomic nervous system caused by changes in breathing patterns as subjects respond to stimuli with empathic concern. Since these patterns are regulated by the vagal nerve, HRV readings can therefore be interpreted as an indicator of vagal tone, which Porges et al. propose as an ‘autonomic correlate of emotion’. In this study, vagal tone decreased from baseline through both WJ stories, but showed a slightly smaller decrease during the PJ asylum story and then a significant increase during the PJ Israel–Palestine story. These readings correlated with questionnaire results showing greater hope and empathy among PJ viewers and increased anger and distress among WJ viewers, of the Israel–Palestine story." (Abstract)
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"Este documento resume la literatura reciente sobre el rol de los medios de comunicación con relación al comportamiento social haciendo particular énfasis en contenidos de inclusión social. Nuestro objetivo es modesto: simplemente tratar de crear consciencia sobre el importante rol que herramien
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tas aparentemente “cotidianas” pueden tener sobre el cambio social al ser empleadas de manera proactiva y positiva por hacedores de políticas públicas. De esta forma, proveemos una revisión exhaustiva de la literatura sobre el rol de los diferentes medios de comunicación y en particular de la televisión." (Introducción)
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"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
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and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real-world implications." (Abstract)
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"Jenseits von Kulturkritik und Rechtfertigungsrhetorik untersucht Joachim Michael die Telenovela als Ergebnis des medialen Umbruchs der lateinamerikanischen Kulturen. Er zeigt, dass die Telenovela mehr als nur ein Format ist – sie markiert eine spezifische Kultur, deren eigentümliche Faszination
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sich aus dem televisionären Blickregime des Genres speist. Zudem ist sie in der lateinamerikanischen Moderne und ihrem Begehren nach nationaler Emanzipation verwurzelt. Hierin finden sich die Voraussetzungen für die allabendliche ›Tele-ImagiNation‹ der Gattung." (Verlagsbeschreibung)
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"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c
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ultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption. The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish Soap industries along with advice for students on how to conduct their own small-scale ethnographic projects." (Publisher description)
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"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea
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rch technique used, their sample size, the type of audience members studied, the type of television content researched and the scholars mentioned the most in their references. Findings show that Cultural Studies is by far the most popular theoretical approach in Latin American audience research, and that two of the topics covered the most were television and daily life and the importance of social and cultural mediations. The article also concludes that many studies lack a solid methodological base. Morley, Orozco, Martín-Barbero, García-Canclini and Lull were the scholars mentioned the most in the reference sections. The article ends with a diagnosis of the strengths and weaknesses of current Latin American empirical research on television audiences and points out the need for more methodological rigor and more emphasis on the analysis of ideological readings and impact." (Abstract)
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"Cable and satellite television have spread rapidly throughout the developing world. These media sources expose viewers to new information about the outside world and other ways of life, which may a ect attitudes and behaviors. This paper explores the effect of the introduction of cable television o
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n women's status in rural India. Using a three-year, individual-level panel dataset, we found that the introduction of cable television is associated with significant decreases in the reported acceptability of domestic violence towards women and son preference, as well as increases in women's autonomy and decreases in fertility. We also found suggestive evidence that exposure to cable increases school enrollment for younger children, perhaps through increased participation of women in household decision-making. We argue that the results are not driven by pre-existing differential trends." (Abstract)
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"La presente investigación intenta descubrir y definir la influencia de la TV en los zutujiles de Santiago Atitlán en Guatemala. La misma está dividida en los niveles teórico y práctico. La parte teórica se remite a diversas fuentes históricas y científicas, que se enlazan con la dinámica s
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ocial y de la comunicación masiva por TV en Guatemala. La parte práctica consiste en un experimento para tratar de identificar la influencia de este medio en seis jóvenes de este pueblo. El experimento consiste en la realización de entrevistas personales a cada uno de los sujetos del estudio, seguidas por una representación en forma de sociodrama. En esta última, los sujetos deberán trasladar a la realidad de su pueblo, una escena de la realidad de la TV, de acuerdo a sus percepciones y recepciones de la misma. Nuestra tarea será posteriormente analizar estos dos ejercicios, el real de las entrevistas y la ficción del sociodrama, con el fin de poder interpretar formas y contenidos que nos delaten la influencia de la TV." (Introducción)
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"This article explored the particular version of ‘national culture’ that emerged in Mali’s post-independent history at the interface of a governmental politics of culture and communication, media technologies, and people’s media engagement. I argued that the dialectical production of ‘the
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past’ as a source of cultural identity and nationalist pride was gradually transformed under the subsequent regimes of postcolonial Mali. Central parameters of claiming and validating one’s past have changed, along with a shift in significance (and employment) of ‘the past’. In previous decades, ‘remembering the past’ formed part of a hegemonic quest for a national heritage and an all-encompassing collective identity that tended to silence internal difference. This representation of national culture contrasts with more recent governmental attempts to create a sense of national unity not by reference to a common past but by acknowledging cultural diversity and celebrating the nation state’s capacity to ease out the tensions arising from internal difference. What conclusions can we draw from the shift from mass-mediated celebrations of oral traditions identified with practices of remembering an ‘authentic’ past to the staging of‘cultural diversity’ on state television? In what sense is this shift indicative of how individuals and groups need to frame and pursue their citizenship entitlements under current political conditions shaped by the effects of multiparty ‘democracy’?" (Conclusion, page 206)
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"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
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rs a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: compositional interpretation, content analysis, semiology, psychoanalysis, discourse analysis, audience analysis." (Publisher description)
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"Für Studenten sollte nachvollziehbar sein, wie man von bestehenden Ergebnissen zu einer Forschungsidee, von dieser zu theoriengestützten Untersuchungsstrategien und durch diese über die Interpretation der Ergebnisse zu einem mehr oder weniger konsistenten Erkl/irungsmodell kommt. Aus diesem Grun
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d beginnt der Text mit der Darstellung von Ergebnissen aus einem spezifischen Forschungsbereich, nämlich der "Vielseherforschung". Diese Ergebnisse werden mit Theorien und Konstrukten aus einem bisher damit nicht in Verbindung gebrachten Forschungsgebiet der Sozialpsychologie verglichen und die dabei aufgedeckten Übereinstimmungen zur Grundlage neuer Forschungsstrategien gemacht. Die immer wieder "eingestreuten" (insgesamt sechs) empirischen Untersuchungen haben die Aufgabe, den roten Faden einer Forschungsstrategie zu demonstrieren und die theoretischen und methodischen Schwierigkeiten exakter empirischer Forschung auf diesem Gebiet darzustellen. Von Untersuchung zu Untersuchung wird - unter Einbeziehung weiterführender, theoretischer Ansätze - das Forschungskonzept erweitert, bis hin zum Versuch der Konstruktion eines erklärenden, interaktiven Modells. Ausgangspunkt der dargestellten Gedankengänge ist ein kommunikationstheoretisches Paradoxon. Während die miniaturisierende Elektronik und die Satellitentechnologie es ermöglicht, mobil und von jedem Ort der Welt aus Informationen in unser Wohnzimmer zu senden, betreiben immer mehr Rezipienten Informationsabwehr und ziehen sich auf klischeehafte und stereotype Unterhaltungsformen -dieses Mediums- zurück. Selbst die Information wird zum "Infotainment" und übernimmt die formalen Strukturen der Unterhaltungssendungen. Im vorliegenden Text wird der Versuch gemacht nachzuweisen, dass Fernsehkonsum nur ein spezifischer Aspekt der generellen Auseinandersetzung eines Individuums mit seiner Umwelt ist. Der Stil und die Strategie dieser Auseinandersetzung wird durch die Sozialisation des Individuums bestimmend geprägt. Kompliziert wird die Angelegenheit durch die Tatsache der Mutation des Fernsehens selbst (neben Eltern, Schule und Gleichaltrigen) zum Sozialisationsfaktor." (Vorbemerkung, Seite 11-12)
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