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"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor ... more

Handbook on Radio and Television Audience Research

London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel ... more
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac ... more
"This guide has been compiled from a number of sources, including industry experts on blogging, with a particular focus on civic leadership weblogging. Many of the examples are based on the experiences of a government-backed pilot into blogging in the public sector. The International Centre of Excel ... more

Community Radio in India

New Delhi: UNESCO (2007), 50 pp.
"This is a series of five introductory booklets on how civil society, government, donor agencies, media and the United Nations can strengthen the community radio sector in India." (commbox)
"These guidelines on digital publishing are targeted primarily at small organizations with limited resources in developing countries, in order to facilitate decision-making on how to publish and disseminate their information. The Guidelines are based on the years of experience of the Network of Aqua ... more
"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as ... more
"The toolkit is meant to serve both as a resource for the regional training workshops for National Biodiversity Strategies and Action Plans (NBSAP) coordinators as well as a resource base for them for national focal points (NFPs) when they are back in their work place and are dealing with Communicat ... more

Advertising for Dummies

Indianapolis, Indiana: Wiley, 2nd ed. (2007), xviii, 312 pp.
"In ihrem Ratgeber „Digitales Filmemachen“ zeigen die Produzenten und Regisseure Dale Newton und John Gaspard angehenden Filmemacher/inn/en, wie sie digitalen Möglichkeiten richtig nutzen, wie man bereits beim Schreiben des Skripts darauf achtet, dass die Kosten nicht aus dem Ruder laufen, wied ... more
"This manual is the result of initial activities developed together with our partner in Peru, the Asociación ETC Andes. It is an attempt to develop a method which will help people to document their experiences, focusing on the detailed description and analysis of a set of activities carried out in ... more
"Kompakte, in der betrieblichen Praxis nationaler und internationaler Unternehmen nutzbare Hilfestellung für die Bewältigung von Change-Projekten und -Prozessen. Die Tools sind entlang von acht Change-Phasen dargestellt und nach Zeitaufwand, Reifegrad des Teams, Komplexität des Tools, Kontext ode ... more
"The use of comics as a campaigning tool for grassroots organisations is a relatively new phenomenon and has been tested so far only in India, some other South Asian countries and in a few countries in Africa. This manual on the creation of comics as a medium for communication of development ideas s ... more
"Community Informatics (CI) is the application of information and communications technologies (ICTs) to enable community processes and the achievement of community objectives. CI goes beyond the “Digital Divide” to making ICT access usable and useful to excluded populations and communities for l ... more