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3958
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129
128
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"If your organisation is planning to apply for media development or journalism support funding, the GFMD MediaDev Fundraising Guide is for you. We hope that the Guide will provide insight into a variety of application models, take you through the project design process, and help you submit better - ... more
"This refreshed version of the RESIST toolkit reflects the new realities of the threat that mis- and disinformation poses today. It explores new techniques and tactics, and how organisations can effectively identify, monitor and respond. The toolkit takes a systematic, evidence-based approach for he ... more
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti ... more
"This book details essential strategies to create more effective data visualizations. Jonathan Schwabish walks readers through the steps of creating better graphs and how to move beyond simple line, bar, and pie charts. Through more than five hundred examples, he demonstrates the do's and don'ts of ... more
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid ... more
"This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to cru ... more
"Hacer comunicación participativa en Radio Vilardevoz es aprender a tomar la palabra, una palabra que ha sido encerrada y empastillada por ser considerada “delirante” o “falta de valor”. Aquí aprendemos que nuestra palabra vale y hacer radio nos permite buscar la forma de hacer llegar nues ... more
"Un manual urgente para la cobertura de violencia contra las mujeres y feminicidios en México pretende ser una herramienta de apoyo para los medios de comunicación, equipos editoriales, de investigación y reporteo en los casos de violencia contra las mujeres y las niñas. Con la finalidad de cont ... more

Change the World Using Social Media

Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia ... more
"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i ... more
"Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field. Producing for TV and New Media fourth edi ... more
"Carlos Luna plantea abordar el reto de la evangelización desde una nueva disciplina a la que él llama marketing religioso. Propone sumar nuevas dimensiones más allá de la comunicación que permiten entrar en relación con los alejados a la fe. Un manual innovador de mercadotecnia religiosa que ... more

Verlagsmarketing

Frankfurt am Main: Bramann, 3., überarb. und aktual. Aufl. (2021), 163 pp.
"Marketingmaßnahmen bringen Titel erfolgreich auf den Markt. Dass hierzu mehr gehört als gute Werbe-, PR-oder Social-Media-Kampagnen dürfte mittlerweile Gemeingut sein. Entscheidend bleibt die Qualität des Produkts, die den Konsumenten überzeugt. Etabliert ein Verlag darüber hinaus eine Marke, ... more
"This book sets out the fundamentals of filmmaking, explores academic discourse on digital documentaries and online distribution, and considers the place of this discourse in the evolving academic landscape. The book walks its readers through the intellectual and practical processes of creating digi ... more

Connecting with Media Handbook: Tip Sheets for Civil Society and Activists

Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s ... more
"This document was developed as an instrument to support civil society organizations (CSOs) in Colombia in the development of oral archives and in the organization of their archival collections. It draws from the experience of GIJTR partners International Coalition of Sites of Conscience (ICSC) and ... more

The Universal Journalist

London: Pluto Press, 6th ed. (2021), xii, 311 pp.
"This is the only 'how to' book on journalism written by writers and editors who have operated at the top level in national news. It has long been the go-to book of advice for young reporters. This edition includes a chapter on social media and is extensively updated throughout, with new content fro ... more
"This guide compiles and explains the basic tools for managing journalism businesses. In the media ecosystem, there are digital native media outlets of different sizes and ages, with different types of teams. Two of the keys to sustaining those media outlets are team management and leadership. Howev ... more