"Measuring the quality of news media is a crucial yet often overlooked aspect of enabling informed decision-making among citizens. Despite the lack of consensus on its definition and measurement, this paper introduces a practice-oriented methodology for evaluating news media quality across print, ra
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dio, and TV. The methodology utilizes quantitative content analysis based on quality criteria derived from democracy theory and refined by journalism professionals and media non-governmental organizations. Since 2017, we have tested and applied this methodology in Tanzania, demonstrating its effectiveness in tracking overall trends in news media quality and evaluating the performance of individual outlets. The findings from the quantitative content analysis were validated through qualitative interviews with editors and reporters. The conclusions of the qualitative interviews confirm the validity of the measurement tool. This methodology can serve as a model for scholars and countries seeking to study news media quality, thereby ensuring that citizens are better equipped to navigate the complexities of information in today’s rapidly evolving media landscape. Furthermore, this paper makes a significant contribution to the scholarly discourse on assessing news media quality, a field that is still evolving." (Abstract)
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"This is a compilation of the presentations at the fome conference on "Media Assistance: Mind the Gap!" from September 30 – October 1, 2024, in Dortmund." (commbox)
"The quality of journalistic reporting in Tanzania reveals a twofold pattern. On the one hand, there is a significant increase in quality in 2022 relative to the quality performance reported in 2019. In fact, the performance in many quality criteria for all media types has improved in terms of multi
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ple sourcing, reporting from more than one perspective, explaining root causes. Nevertheless, these improved performance levels still need further enhancement for tangible benefits to materialise. On the other hand, some areas remain entirely low-key and need drastic changes. In this regard, there are still fewer pieces than 2019 offering opinion and viewpoints (11%), and hardly any media pieces showing opposing viewpoints in the same unit (below 2%). Moreover, few media units (below 4%) express arguments critical of the government. This neglected area should be a source of grave concern and one that requires attention from all and sundry in the media fraternity. The positive development occurred mainly on TV newscasts and programmes. Multiple sourcing, reporting with more perspectives, root causes manifested in 2022 mainly in both TV newscasts and programmes. A notable increase in performance is also evident in radio news, albeit on a lesser scale than on TV. In radio programmes, the performance level has stabilised with no notable upward movement. In contrast, newspapers exhibited a minor positive development. Apparently, some TV and radio stations improved their quality of journalistic reporting at a time when the print sector stagnated." (Executive summary)
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"When DW Akademie started a new media development project on Refugees and Migration in Africa in 2019, we knew our objective: We wanted to find ways to improve access to information for people affected by displacement, to provide channels for these people to express themselves and to improve the dia
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logue between displaced communities and host communities. However, we didn’t know how people in and around our project areas in Kakuma (Kenya), Gambella (Ethiopia), Kagera, and Kigoma (Tanzania) communicated. In the absence of studies specific to these three locations in East Africa, we conducted information needs assessments. We had many questions: What languages do people speak in these communities? Do they have access to broadcast, print and digital media? Which sources of information do they trust? What kind of information is lacking? To find out, we commissioned a Kenyan research consultancy company to do a quantitative survey of more than 1,700 people in and around refugee camps, organize 32 focus group discussions and interview 25 key informants. We found that information seeking and communication habits were radically different in the three locations. While 54 percent of refugee respondents in the Tanzania study listened to radio, the rate was much lower among refugee respondents in Kenya (25 percent) and Ethiopia (20 percent), where local or international organizations and other people were the most frequently used sources of information. Internet usage varied between 9 percent and 39 percent and tends to be higher in urban areas and among host communities than in rural areas and among refugees." (Foreword)
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"In this study, we have seen that, in contrast to causal models, narrative and overview models of Theories of Change are mainly used by donors and implementing organisations. However, causal models offer a lot more information that would help improve project planning, as well as monitoring and evalu
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ation. That potential is still untapped, although all of the organisations involved in this study have already started to formulate concrete steps that could be parts of causal models. Our recommendation is to work on causal models of Theories of Change as a standard tool in project planning, as it will give clear context-related insights into what can be expected from projects, and what is feasible in the specific environment. In our view, media support would be much more understandable and realistic. Through formulating result chains, many hidden assumptions come to light, and additional elements that need to be tackled before outcomes can be expected will become obvious. It would also be a pre-condition to provide impact evaluations that are lacking in the sector of media support for governance." (Conclusions)
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"The overall quality of media reporting in Tanzania in 2019 has gone down. Compared to 2018, the Media Quality Index for all media dropped from 28% to 26.8%. Among media types, the print media’s performance dropped most. Many aspects illustrate the trend. It is clear that media houses now rely on
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even fewer sources compared to 2018. Overall multiple sourcing dropped by 5%. Worryingly, sources were apparently unwilling to express their honest opinion, which is shown by the fact that the Yearbook’s indicator “number of viewpoints and opinions” expressed in the media shrunk considerably compared to 2018. And the inclusion of opposing viewpoints in journalistic pieces, an essential element for public debate, declined. The same applies to the number of viewpoints critical towards the government. This demonstrates a serious impediment to public discourse in 2019. On average, only 2.8% of media stories provided opposing viewpoints." (Executive summary, page 3)
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"[...] there seems to be an understanding that the media is important and that society needs the media. In October 2018, KAS Media Africa, therefore, gathered the CEOs of media houses, publishers and editors-in-chief from 16 different countries, both from Anglophone and Frenchspeaking Africa, in Acc
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ra. In the Ghanaian capital, they heard about different models of how to make one’s media enterprise economically stronger. Questions such as whether Africa needs or accepts a paywall featured. Along with several other key sustainability issues, the critical question of how the media can make itself more independent from government advertising – often a vital cog in the media’s sustainability in most parts of Africa – was also debated. There is no one-size-fits-all model of a good media enterprise, but we do encourage the exchange between people who realise that making an online publication in Cape Town is completely different from defending one’s publication in Bamako, Mali against government interference and terrorist threats. Some media in Africa will not survive the gathering storms, while others will make it through diversification, innovation, an exchange with other players in the African market, and with the passion of their publishers." (Foreword)
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"This book provides an international perspective on the different aspects of journalism – the situation in which journalists work, their working conditions, educational backgrounds, struggles and successes. It is aimed at an international public interested in the field of journalism and freedom of
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speech. It addresses journalists, trainers and academics. Furthermore, institutions in the field of development cooperation, education or cultural policy and cultural education are the focus of this work. Though the book is focused on journalism and journalism education in developing countries, contributions are from across the globe." (Publisher description)
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"Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from adverti
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sers to sustain the station. This leads to high turnover of staff due to low pay, low quality of content, and lack of capacity in serious programming. Based on a market model, the goal of this paper is to identify these problems from both a business and a journalism perspective and to find possible solutions. The results of this analysis show that a viable economic model in Africa requires simultaneous support for three different fields, (a) development of good content, (b) development of media management capacities, and (c) media research covering the extent and satisfaction of local audiences in order to develop local advertising markets that serve local media." (Abstract)
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"This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future p
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rojects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful. However, it does not always make sense for media development actors to conduct or commission expensive and broadly representative research. Budgets and project sizes are limited, and often the results of market or academic research efforts are only of very general use to a particular media development project in question. Therefore ways have to be found to conduct focused audience research in media development – in order to gain specific and relevant knowledge directly related to the interventions. The three case studies we present in this publication are directly related to ongoing media development projects. They apply tailor-made approaches to a particular setting. On top of this, we have assembled more general knowledge from the literature and past studies in audience research that are of relevance here." (Executive summary)
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"Ce compte-rendu présente les résultats d'une étude s'appuyant sur une méthode à la fois innovante et éprouvée pour mettre en lumière les effets d'un programme radiophonique d'informations et de débats au mali. La présente étude poursuit deux objectifs : d’une part, il s’agit d’iden
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tifier les effets relatifs à la résolution des conflits et au processus de paix à différents niveaux (individu et société d’un côté, concernant les savoirs, les opinions et les comportements d’un autre côté). D’autre part, elle vise à acquérir de nouvelles connaissances méthodologiques pour permettre à l’avenir de développer des études similaires sur les effets des médias. Au-delà des résultats obtenus, ce projet doit également servir de base concrète pour améliorer la pratique des programmes d’informations de Studio Tamani au Mali dans le but d’amplifier leur impact. Le concept de l'étude a été élaboré en prenant en compte d'une part les hypothèses de travail du programme de la fondation Hirondelle au Mali et d'autre part les publications actuelles concernant les effets des médias. Ainsi, les thèses examinées portent à la fois sur les effets visés par le programme de la fondation Hirondelle au Mali et les hypothèses plus générales avancées par la recherche en matière d'effets médiatiques. Parallèlement, cette étude se veut explorative, intégrant ainsi dans toutes ses étapes la possibilité de découvrir de nouveaux effets jusqu'ici inconnus. À cet effet, deux méthodes couramment utilisées dans les études médiatiques ont été combinées : l'enquête et l'analyse de contenus. L'étude permet de dégager quatre conclusions principales :
1 : Studio Tamani fournit plus d‘informations sur le conflit et ses auditeurs se sentent mieux informés, de façon significative
2 : L’écoute de Studio Tamani éveille donc l’intérêt politique en général, consolidant ainsi une condition pour que les citoyens prennent part au dialogue politique et à la recherche de solutions.
3 : L’écoute aux émissions de Studio Tamani incite plus aux discussions à propos du conflit. Cet effet se restreint toutefois au cercle de la famille et des amis.
4 : Il y a une préférence significante parmis les écouteurs des émissions de Studio Tamani pour le «dialogue » comme solution au conflit inter-malien.
Si l’étude n’a pas pu vérifier certaines hypothèses de travail trop ambitieuses du programme Hirondelle, comme l’idée que Studio Tamani encourageait un « engagement vers la paix » ou encore une « culture de la paix », elle prouve toutefois qu’écouter les émissions de Studio Tamani a des effets favorables au processus de paix." (Résumé)
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"This article analyses 12 cases of investigative journalism in Sub-Saharan Africa. The reporters all claimed to have contributed to change processes by influencing government policy, action by state administration, supporting the uptake of scientific solutions or provoking public debate. An assessme
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nt of these processes shows that in 10 cases, the journalists indeed helped to trigger change and in two cases they failed to do so. The cases are evaluated through an explorative approach inspired by the dynamic models for communication on public issues developed by Rucht and Peters. Different types of investigative stories in Sub-Saharan Africa are identified and hypotheses are developed on key factors that were important in investigating and publishing the stories as well as in achieving change. A decisive element of investigative journalism in Sub-Saharan Africa seems to be the involvement of and the interaction with other societal non-journalist actors." (Abstract)
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"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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ions for measuring quality of reporting for monitoring and evaluation purposes." (Abstract)
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"Journalists who regularly cover science, health, environment and technology in Africa and the Arab world face a number of difficulties: Lack of elementary resources for journalistic research, and newsroom environments that are not always supportive of specialised reporting. Also a need for capacity
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to cover science is often bemoaned as well as difficulties in interactions between journalists and scientists. The evaluation of the world's largest support initiative for science journalism in developing countries, the SjCOOP mentoring programme, shows that some of these problems can be mitigated through a variety of support programmes, especially ‘distance mentoring’. The article analyses ways of building capacity and offering general support with the help of ICTs. Organisational structures for specialised reporting in 40 newsrooms are compared. Cases of structural advancement and innovation for science journalism are discussed." (Abstract)
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"Kenya’s 2010 Constitution guarantees press freedom in a way the country has never previously seen. However, the concentration of media ownership and pending consensus on new media legislation are tarnishing the triumphs of Kenya’s media liberalization and development. Regulation of news content
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, including hate speech and political bias, as well as journalistic standards are also issues provoking discussion and sullying the image of Kenya as a role model for other East African countries. On May 21, 2014, international scholars gathered in Bonn to discuss their research under the heading “Kenya’s Media Landscape: A Success Story with Serious Structural Challenges”. This publication provides a supplement to the presentations and discussions held at the fifth annual DW Media Dialogue." (Publisher description)
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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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its rural population. Shortcomings in information are presumed to be one essential element that might hinder the uptake of new methods that are made available by agricultural research. For this purpose a survey with 600 small-scale farming household was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice." (Executive summary)
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"The results of this content analysis comparing TMF grantees with non-TMF control group show a remarkable performance of TMF. In many areas the TMF group performs significantly better than the control group which can be attributed to TMF's work. Significant good performance of TMF was found in the f
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ollowing categories: Diversity of sources; Diversity of perspectives; Background reporting (root causes); Focus on rural areas; Number of viewpoints. However, in some categories the performance was not too much different from the control group or even less good. This was found in the following categories: Transparency of sources; Putting figures and numbers into context; Coherence; Investigative elements; Balance in viewpoints." (Conclusions, page 23)
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"A critical review of project reports, studies, and evaluations was conducted to distil lessons learned and find out what really works and why. The results of this review are close to a paradigm shift: Starting as a magic solution from its beginnings, ICTs are now considered as just another normal m
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edia channel useful for enhancing the effectiveness of development cooperation programs; It is not the technology that counts; it is the economic and social processes behind the technology that drives the change; Thus, ICTs are instrumental, not a goal in itself, and they should serve to improve the practice of development cooperation; The once harsh contrast between ICTs and old media is already close to be overcome, and both are seen as just different instruments for different purposes applicable to different target groups; To reach the poor and marginalized and get their participation ensured (‘voice’), radio is still the most appropriate media channel, at best combined with mobile telephony, to which all segments of society are increasingly gaining access; Internet and PCs are more appropriate for the urban elite, for NGOs and other intermediaries to the poor and marginalised. Thus, a target group specific approach to ICTs and media is the most promising for improving development cooperation projects." (Executive summary)
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"The main problem of journalism in Madagascar is not the much-discussed “politicization”, i.e. the political bias in some media in favour of one side or another. As long as such opinions are transparent, such bias need not be to the detriment of the media sector; indeed, other countries bear tes
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timony to this. The main dilemma, instead, is the poor quality of the information presented, and the lack of background and analysis. Not only is there room for a greater diversity of viewpoints, but journalists seem either incapable, unable or uninterested when it comes to searching for new information, cross-checking available facts, and going into in-depth analysis. When criticism is voiced, it remains superficial and ultimately polemic." (Conclusions, page 59)
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"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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quality of media output by means of content analysis and b) audiences perceptions of the media quality extracted from focus group discussions." (Page 4)
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