"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th
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e producers, and the specific needs and tastes of the target audience. A successful model for one country may well not work in another, simply because there are so many variables. Having presented this caveat, the following is a list of replicable features gleaned from the 14 projects studied. More detail about how these features work in practice can be found in each case-study. The features have been selected because they either show up strongly across all projects, have been singled out by project-holders as the key to their success, or because they seem to have the potential for translating across countries and sectors." (Recommendations, page 21)
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"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
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"Why, in the current era of globalization, does nationality remain an important dimension of personal and collective identities? In Materializing the Nation, Robert J. Foster argues that the contested process of nation making in Papua New Guinea unfolds not only through organized politics but also t
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hrough mundane engagements with commodities and mass media. He offers a thoughtful critique of recent approaches to nationalism and consumption and an ethnographic perspective on constructs of the nation found in official policy documents, letters to the editor, school textbooks, song lyrics, advertisements, and other materials. This volume will appeal to readers interested in the links among nationalism, consumption, and media, in Melanesia and elsewhere." (Publisher description)
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"This report was commissioned by the Community Media Association (CMA) to suggest criteria for the establishment of a community radio sector in the United Kingdom. The report compares the legal and regulatory frameworks for community radio in Australia, Canada, France, Holland, Ireland and South Afr
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ica. It contains recommendations as to the optimal legislative and regulatory model for the development of community radio - including licensing and economic models – for the UK. The report includes a comparison across the six countries of the following factors: definitions of community radio in law and regulation; licensing systems for community radio services; frequency allocations and associated technical constraints; economic bases of the community radio sector and rules on funding sources; the sector in the context of the wider media landscape; social characteristics – programming, audiences, staff and supporters." (Introduction)
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"This is a book about an inter-continental community theatre project. It is an attempt to gain a better understanding of this increasingly popular cultural practice that operates on the cutting edge between performing arts and sociocultural intervention. The main emphasis in this book, and in the ac
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companying video, has been placed on the diverse mechanics and inspirations of community theatre as an artistic process that always evolves under very particular local sociocultural conditions. Through written word and moving image, this package thus documents, contextualizes, and theorizes the methods that were used to create six community performances in distinct locations around the world in the course of 1997. Both in the video and in the book I have opted to tell these six tales as relatively independent narratives. I recommend watching the appropriate video segments before reading each book chapter, which provides the background about (community) theatre in each particular region, the facilitators, the organizations they work in, the evolution of their method, and a more technically oriented case study of the distinctive approach they used to create one specific community theatre performance in 1997." (Introduction, page 1)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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