"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"One in a series of guidebooks and training manuals for journal editors in developing countries that are active in the field of agriculture and rural development. They aim to assist editors to improve their publishing operations, and provide more effective communication of the scholarship and the re
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search results published in their journals. The book is organized under nine chapters “that cover what we consider to be the essential basic elements in successful journal publishing.” Interspersed with the text there are a variety of model forms, reproductions of title pages, covers of journals, and other documentation that provide illustrative examples of good practice, together with checklists and listings of address sources." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2487)
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"Looking at how the family is represented by the media, and by scrutinizing the manner in which it is regulated, this book uncovers the ways in which academic research and welfare policy have colluded with political rhetoric and the popular media to re-invent a mythical ideal family. 'Representing t
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he Family' combines perspectives from a range of theories including media and cultural studies, sociology, and social history to show how certain types of family life are pathologised; highlights the discrepancies between contemporary representations of the 'ideal' family and lived experience; and compares the British experience with that of the United States and Australia." (Publisher description)
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"De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?" (Publisher des
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cription)
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"This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media educ
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ation and children's media participation. Section 1 of the yearbook, "Children's Access to Media and Media Use," presents research on media access and use for children in Europe and worldwide. Section 2, "The Image of the Child in the Media," details how children are presented in news and entertainment media, and in advertising, in various countries. Section 3, "Media Education," provides information on media education programs in Canada, South Africa, Australia, the Nordic countries, the UK, India, and Latin America. Section 4, "Children's Participation in the Media," includes articles describing programs from various countries in which children and youth participate in media production, such as videotapes, television, radio, the Internet, and magazines. Section 5 contains several international declarations and resolutions concerning children and the media. Section 6 provides information on organizations worldwide concerned with children and the media, and a compilation of Internet addresses by and for children." (https://files.eric.ed.gov)
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"This international survey of literature on women an mass communications focuses on the 1990s and continues where the first volume (1991) left off. Some pre-1990 works that were omitted in the first volume are included here as well. The work is organized by continents and regions. The first chapter
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provides a global perspective, and the following chapters are divided topically. All genres of publications, such as books, periodicals, dissertations, and conference papers, are examined." (Catalogue Greenwood Publishing 2000)
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