"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can
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be effectively used to transform the society. Essentially this is a 'how to' book. Numerous media practitioners are not professionals in any way. They are teachers, pastors, social workers, community organizers and political activists. But they are aware of the influence of modern communications and they would like to improve their skills and widen their perspectives both in communication and with the media. The book is meant for them." (Back cover)
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"Rund 20 Jahre nach der letzten Dissertation zum Themenkreis »christliche Medienarbeit« [Joachim Schmidt. Rundfunkmission: Ein Massenmedium wird Instrument. Erlangen 1980] legt Hansjörg Biener nun eine umfassende Monographie über die Hörfunksender vor, die weltweit die christliche Botschaft tra
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nsportieren. Bieners Studie, bereits 1991 von der theologischen Fakultät der Universität Erlangen-Nürnberg angenommen und für den Druck leicht aktualisiert, bietet eine umfassende Übersicht über christliche Rundfunkarbeit. Die Fakten sind in diesem Buch ordentlich zusammengetragen, und nichts Wesentliches fehlt. Biener geht das Thema wissenschaftlich-objektiv an, was vor allem bei der Behandlung evangelikaler Rundfunkmissionen positiv auffällt. Der Verkündigungsansatz christlicher Radioarbeit wird von Biener scharf herausgearbeitet, von ihm aber - im Gegensatz zu Schmidt - nicht als »Instrument« und kirchenfeindliche Entwicklung eingestuft, sondern als Ergänzung kirchlicher Verkündigung und Seelsorge, durch die wichtige »Impulse von auswärts in das Leben der Ortsgemeinde« eingebracht werden. Damit trifft er zweifellos das Selbstverständnis der weitaus meisten christlichen Rundfunksender." (Renzension von Peter Fischer in Jahrbuch für evangelikale Theologie (JETh), vol. 9, 1995, Seiten 397-398)
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"[...] We consider here a wide range of post-communisms. At one extremestands the former German Democratic Republic: There, the politicalcollapse of communism immediately preceded the economic and socialdestruction of the old way of life. As Maryellen Boyle shows, theaspirations of the people who ov
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erthrew communism were swept aside bythe juggernaut of reunification. This anschluss - to borrow Habermas’shistorically loaded term -was immediately followed by the imposition ofWest German ideas and structures. Within broadcasting, this foundexpression in the setting up of a new system integrated into the existing West German framework. These structural changes were accompanied bythe appointment of Western managers, often from the ruling ChristianDemocratic Party, and an extensive purge of the existing staff. EasternGermany has been rather brutally and very finally integrated into the worldmarket at the expense of the people who ran the Stalinist state.A t the other extreme stands the Chinese experience. There the processof integration, and the destruction of central planning, are proceeding asrapidly in television as in any other part of society. The political system,however, remains controlled by the very same people who have been inpower for years. As Yu Huang shows, the massive development oftelevision in China has been largely the result of the introduction of localautonomy and a shift towards commercial financing. This has led to strainsand tensions between the central party apparatus and the broadcasters.The aftermath of Tiananmen Square was to increase political control butnot to interrupt the growth of the market. One might say that, so far atleast, the process of integration into the world market has been to thebenefit of the people who ran the old system.Between these two extremes lie the majority of countries of the formerSoviet empire in Europe and its local offshoots elsewhere. In differentcountries there have been varying degrees of political change and the scaleand extent of the introduction of market mechanisms and privatization hasbeen extremely uneven. We publish two articles which reflect on East andCentral Europe and which attempt to theorize those experiences. ColinSparks and Anna Reading look at the main currents of social theory whichhave tried t o explain the nature of the end of communism and itsaftermath. They apply propositions derived from these to the study oftelevision in Poland, Hungary, Slovakia and the Czech Republic. KarolJakubowicz makes wider geographical generalizations, but concentrateshis attention mostly on Poland. Despite recognizing the continuingpolitical pressure on the media, he is finally optimistic as to the chances of‘depoliticizing’ television [...] (Editorial)
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"Carpenter begreift Medien als erweiterten Spiegel, als veräußerte Träume unseres Selbst, die uns, sobald wir mit ihnen in Berührung kommen, gefangen nehmen. Seine Zuneigung zu den Naturvölkern ermöglicht ihm Beobachtungen, die zeigen, wie sehr diese Medien in einen Bann schlagen." (Süddeutsc
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he Zeitung, 1994)
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"The participants in this 1994 regional training course examined the issue of book distribution and marketing. They focused on book marketing together with the development of distribution in order to prepare practical action plans for improvement. Twenty-three experts from 20 countries in Asia/Pacif
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ic and Africa analyzed problems, exchanged experiences, examined various marketing devices, and drafted practical action plans for establishing effective book marketing systems, calling upon governmental cooperation, publishing industries in member states, and the international society." (Abstract ERIC database)
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