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More Media, Rising Challenges for Journalists. The Future of the Media in Montenegro – Facts and Trends

Milica Bogdanovic

Sarajevo; Skopje; Ljubljana: Mediacentar;Montenegro Media Institute;Peace Institute;South East European Network for Professionalization of Media (SEENPM) (2025), 34 pp.

"Since the change of the long-standing DPS government in mid-2020, Montenegrin society has faced political crises. Frequent election cycles and instability in ruling majorities have affected the speed and quality of Montenegro’s integration into the EU, the work and functioning of institutions, an ... d the general social and political environment. After the reconstruction of Montenegro’s 44th government, anti-democratic and anti-European tendencies emerged. These tendencies are reflected in the advocacy for legislation aimed at changing the constitutional order regarding language and citizenship, suppressing criticism from the civil sector, and undermining relations with neighbouring Croatia, an EU member state. This has been accompanied by a decline in trust in key political institutions and an overall unsatisfactory political culture. Although several international studies monitoring the state of democracy, the rule of law, corruption perception, and media freedoms show progress compared to previous years, the current situation in media and journalism is not encouraging. In recent years, institutions have attempted to strategically address the media sector through the adoption of a Media Strategy and amendments to media laws. However, these regulations have not adequately addressed some of the key issues affecting the media landscape, such as media ownership transparency, strong foreign influence in media ownership structures, unregistered portals, and the fight against disinformation. Additionally, they have not implemented new European regulations in this area, indicating that media laws will need to be revised again. The significant increase in the number of media outlets in Montenegro has not led to greater media pluralism or improved journalistic standards. The media market is small, and the launch of new outlets lacks economic justification. The media scene is heavily influenced by foreign actors, predominantly from Serbia. Owners from Serbia control four out of five television stations with national frequency, and two out of three daily newspapers are foreign-owned. These media outlets inevitably influence public opinion and are used to expand political influence, which affects the quality of media reporting and threatens the survival of locally owned media outlets. Year after year, the amount of public funds allocated to media outlets through the Media Pluralism Fund has increased, which is important for their sustainability. The Agency for Electronic Media and the Ministry of Culture and Media distribute the funds transparently, but mechanisms for evaluating the quality of financed projects need to be established. The national regulator, the Agency for Electronic Media, has improved its communication with the public. Recent amendments to the law have expanded its jurisdiction, enabling it to impose measures of varying intensity. While it remains responsible only for electronic media, there is clear potential for the agency to develop into an independent and professional regulator that consistently applies regulations. Current self-regulatory mechanisms in Montenegro’s media sector are not effective, but there is potential for further development in the new amendments to the law. These amendments require media outlets to develop internal self-regulation if they wish to receive funds from the Media Pluralism Fund. Implementing this legal provision must be accompanied by raising awareness among media and journalists about the importance of strong self-regulation. This will help citizens recognize self-regulation as an independent authority capable of improving the quality of reporting and providing a reliable platform for submitting complaints." (Conclusions, pages 28-29) more

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Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview
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Sanela Hodžic, Sandra B. Hrvatin

Sarajevo; Ljubljana: Mediacentar;Peace Institute;South East European Network for Professionalization of Media (SEENPM) (2025), 57 pp.

"The results of the research conducted in Albania, Bosnia and Herzegovina, Kosovo, North Macedonia, Montenegro, Serbia, and Turkey suggest that the key determinants for the future of our media and democracies are the following: • The poor socio-economic status of journalists and their exposure to ... pressure and attacks, coupled with modest support mechanisms, cripple the ability of journalists to promote the public interest, report on key issues of public interest, and hold power to account. In the most extreme cases, the pressure involves imprisonment, interrogation, surveillance, and lawsuits aimed at silencing journalists. • The lack of consistent monitoring and registration of cases of Strategic Lawsuits Against Public Participation (SLAPP) in the region, with dozens of lawsuits against journalists filed by political officials and their affiliates. • A growing number or media outlets, but a declining number of journalism students, highlighting concerns about the future shrinking of staff numbers in media newsrooms and about the growing automatization of journalism. The most drastic drop was in North Macedonia, with the number of journalism students in 2023 amounting to only 11% of the number from ten years ago and 50% of the number from 2000. • The number of media outlets is growing, mostly in the online sector, while print media outlets are becoming increasingly endemic. • A worrying trend of overt concentration of media ownership in the hands of a few media conglomerates, often tied to national or foreign governments, that takes a toll on media freedom and pluralism. • The dominant instrumentalization (through ownership and funding) of media (including private and public) for particular political and/or business interests limits the space for editorial independence and integrity. • Non-profit media are still a rarity in the region, with only a few non-profit radio broadcasters in some countries, and an unknown number of online platforms of civil society organizations with a community-focused mission. • Lack of transparency of the media sector, particularly a lack of accessible and reliable information concerning the media industry and the media market. • Advertising is the main source of revenues in the media sector, with the total revenues ranging between EUR 12 million in Montenegro and over EUR 4 billion in Turkey. • Although it is declining, the TV sector is still dominant in terms of its share of advertising revenues, while social media’s share is increasing, and in Turkey it amounts to as much as 45.7% of advertising revenues. • The tech giants such as Google and Meta are an increasingly dominant competitor for media outlets in the region, jeopardizing the future sustainability of national and local media outlets and potentially curbing political pluralism in public communication. • Public funding for the media, including funding of public broadcasters (declining in four out of seven countries), grants, and subsidies for media outlets and government advertising, amounts to several to dozens of millions of euros per country, taking up an important share of media revenues, but without proactive transparency, effective guarantees of editorial independence, well-defined purpose and evaluation, the opportunities to make public funding for the media an important instrument of media democratization remain under-used. • The representation of different age, gender, ethnic, religious, and other groups in media content and in the newsrooms’ staff is limited. In multiethnic communities some policies promote ethnic diversity of media content, while other identity axes are largely neglected and pluralism in public communication is very limited. Women are an important, and in many countries even dominant, workforce in the media, but remain underrepresented in managerial posts." (Executive summary) more

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Vibrant Information Barometer: Europe & Eurasia
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Washington, DC: IREX;USAID (2024), 357 pp.

"The 2024 Europe and Eurasia Vibrant Information Barometer (VIBE) covers 18 countries throughout Europe, Eurasia, and Central Asia. With VIBE, IREX strives to capture a modern and evolving media space where people are simultaneously producers, transmitters, consumers, and actors in the information t ... more

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The Invisible Hand of Media Censorship in the Balkans: A Closer Look at Media Ownership in the Balkans and the European Media Freedom Act

Balkan Free Media Initiative (BFMI) (2024), 80 pp.

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Digital Rights Violations: Annual Report 2023-2024

Ena Bavcic, Tijana Uzelac, Adina Florea et al.

Balkan Investigative Reporting Network (BIRN) (2024), 153 pp.

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The struggle against authoritarian influence in the Western Balkans: Montenegro as a test case

Vanja Calovic Makrovic

Washington, DC: International Forum for Democratic Studies;National Endowment for Democracy (NED) (2024), 24 pp.

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Media Systems in Balkan Countries: Context and Dynamics of Changes
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Boguslawa Dobek-Ostrowska, Jelena Kleut

Lausanne et al.: Peter Lang (2023), 290 pp.

"We selected ten post-communist countries for this research. Eight of them are located on the Balkan Peninsula, from a geographical point of view. We added Romania and Slovenia for historical reasons. The main aim of research is to provide a model of the media system in each of them. We are interest ... more

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Donor Strategies in a time of Paradigm Shift: Mapping of the Donors Active in the Western Balkans

Miroslav Tomic, Mihailo Gajic, Ardiana Gashi

Open Society Foundations, 3rd ed. (2023), 43 pp.

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Regional E-Waste Monitor for the Western Balkans

Giulia Iattoni, Innocent Chidi Nnorom, Daesha Toppenberg, Ruediger Kuehr, Cornelis Peter Baldé

ITU;United Nations Environment Programme (UNEP);United Nations Institute for Training and Research (UNITAR); (2023), 177 pp.

"The amount of Electrical and Electronic Equipment (EEE) Placed on Market (POM) in the Western Balkans region increased from 0.16 Mt (9 kg/inhabitant) in 2010 to 0.21 Mt (13 kg/inhabitant) in 2021. Likewise, the regional e-waste generated nearly doubled from 0.09 Mt (5.3 kg/inhabitant) in 2010 to 0. ... more

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Blurring the Truth: Disinformation in Southeast Europe
Quick Overview

Christopher Nehring, Patrick Gensing, Gordan Akrap (eds.)

Konrad-Adenauer-Stiftung (KAS) (2023), iii, 281 pp.

"This is neither the first nor the last study of disinformation. Yet it differs significantly from others in many regards. Firstly, it is the first and only study summarizing the state of disinformation in Southeast Europe. While regional studies abound, none so far has looked at all countries of th ... more

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Mapping of Actors: Identification of Potential Cooperation Partners for Media Outlets in the Western Balkans

Amra Kapo

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ);Internews;Deutsche Welle DW Akademie (2023), 59 pp.

"In this study we identify and elaborate at least six components of the digital media ecosystem: (1) content creators and distributors; (2) consumers/users; (3) monetization channels; (4) advertising networks, (5) data analytics and insights and (6) social media, streaming and e-commerce platforms. ... Qualitative findings have revealed four major traits of the digital media ecosystem in Western Balkans: (1) market underdevelopment (the market significantly lags behind the developed countries); (2) financial constraints (media outlets are not resourceful enough and lack funding to use advanced services digital media ecosystem offers); (3) media dynamics and technological uptake (traditional media outlets recognize the opportunity in digital media and mostly possess digital channels as secondary screens to their main formats, with larger media also utilizing the opportunities of YouTube and podcast format); (4) driven by donors or media outside of WB (independent media outlets are mainly driven by donors and external investments. Furthermore, the main reasons for slower progress in the media landscape and with media outlets in Western Balkans are identified in the study, namely: (1) economic challenges, (2) lack of infrastructure, (3) regulatory environment, (3) media ownership and control, (4) lack of training and skills and (5) monetization challenges. Each of these reasons are elaborated, with the support of arguments from the primary study. Comprehensive maps of media outlets and IT companies in the Western Balkans are created, with detailed lists of both categories provided. Here, it can be concluded that there are plenty of actors in both sectors as well as the sector is growing. The study further groups media outlets into three main categories, taking the level of digital transformation and technology adoption: (1) advanced media outlets, (2) media outlets undergoing transformation, and (3) traditional media outlets. In terms of IT companies, and general in the IT sector, which is very prolific in the region, the study selected ones that demonstrate innovativeness and an advanced assortment of services and products, positioning them as potential collaborators for media outlets seeking to improve their digital presence, engagement strategies, and content delivery mechanisms." (Executive summary, pages 1-2) more

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Vibrant Information Barometer: Europe & Eurasia
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Washington, DC: IREX;USAID (2023), 355 pp.

"The 2023 Europe and Eurasia Vibrant Information Barometer (VIBE) covers 18 countries throughout Europe, Eurasia, and Central Asia. With VIBE, IREX strives to capture a modern and evolving media space where people are simultaneously producers, transmitters, consumers, and actors in the information t ... hat influences their lives and environments. This year’s edition focuses on the media and information space across the countries in the study during calendar year 2022, capturing the impact of the Kremlin’s February full-scale invasion of Ukraine. VIBE looks at four principles of information vibrancy: Principle 1: Information Quality; Principle 2: Multiple Channels: How Information Flows; Principle 3: Information Consumption and Engagement; Principle 4: Transformative Action: How Information Drives Behavior. VIBE includes 20 indicators that capture the most important elements of these four principles, and it relies on information from country experts who complete a VIBE questionnaire, provide scores for sub-indicators that support each of the 20 main indicators along with evidence to justify their scores, and then contribute to a panel discussion led by a moderator [...] For countries in Europe and Eurasia (E&E) included in this year’s publication, country-level scores were, again, mainly split into two VIBE classifications: Somewhat Vibrant (North Macedonia, Montenegro, Kosovo, Armenia, Moldova, and Ukraine) and Slightly Vibrant (Albania, Bosnia and Herzegovina, Georgia, Russia, and Serbia). Azerbaijan and Belarus held the lowest scores in E&E, putting them in the Not Vibrant classification. In Central Asia, this year’s study put Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan in the Slightly Vibrant category. Turkmenistan’s score of 1 put it in the Not Vibrant classification. At the overall score level, some countries--including Armenia, Bosnia and Herzegovina, Ukraine, and Moldova—saw increases in their scores. Others such as Serbia, North Macedonia, Kosovo, and Montenegro received the same country-level scores as they did in the 2022 VIBE study. Finally, other countries—including Albania, Azerbaijan, Belarus, Georgia, and Russia—experienced a decline in their country-level scores. Principle 1’s (Information Quality) lowest scores tended to fall in the indicator examining insufficient resources for content production and harmful information. Rapidly evolving models for financing media, declining advertising in traditional print and broadcast media, international tech giants siphoning off advertising funds, and local and global inflationary pressures, have all contributed to a financing desert for media. Many media are reliant on political or business benefactors for livelihood, while others look to international funding agencies for their survival." (Executive summary, page 7) more

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Vibrant Information Barometer: Europe & Eurasia
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Washington, DC: IREX (2022), 348 pp.

"The 2022 Europe and Eurasia Vibrant Information Barometer (VIBE) sees the addition of the five countries of Central Asia (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan) to the study, bringing the total number of countries examined to 18. With VIBE, IREX strives to capture a moder ... more

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Three Decades Later: The Media in South East Europe After 1989
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Barbara Thomass, Martin Marinos et al.

Konrad-Adenauer-Stiftung (KAS) (2021), iii, 305 pp.

"The book depicts and reflects the media change by concentrating on five main topics: the development of the media market, the relationship between media and politics, the establishment of public broadcasters, the status of the journalistic profession and the role of digitalisation and the internet. ... more

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Strengthening Public Trust in the Media as a Response to Disinformation and Propaganda

Milica Bogdanovic

Podgorica: South East European Network for Professionalization of Media (SEENPM) (2021), 27 pp.

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Vibrant Information Barometer: Europe & Eurasia

Washington, DC: IREX (2021), 219 pp.

"The 2021 Europe & Eurasia Vibrant Information Barometer (VIBE) publication stands on the shoulders of IREX’s almost 20 years of the Media Sustainability Index (MSI), which was last published in 2019. Through VIBE, IREX aims to capture a modern era where many people around the world are simultaneo ... more

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Media Trust in the Western Balkans: Together Apart. Regional Overview

Sandra B. Hrvatin, Brankica Petkovic, Sanela Hodžic

Ljubljana: Peace Institute;South East European Network for Professionalization of Media (SEENPM) (2021), 34 pp.

"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre ... more

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Tackling Kremlin's Media Capture in Southeast Europe: Shared Patterns, Specific Vulnerabilities and Responses to Russian Disinformation
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Rumena Filipova, Alexander Gerganov, Martin Vladimirov

Sofia: Center for the Study of Democracy (CSD) (2021), 124 pp.

"The current report illuminates the scope, means, and reach of Russia’s sharp power influence through the phenomenon of media capture. It traces the regime’s malign impact on good governance and democratic development in eight Southeast European countries (EU members: Bulgaria and Croatia, as we ... more

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The Handbook of Media Education Research

Divina Frau-Meigs, Sirkku Kotilainen, Manisha Pathak-Shelat, Michael Hoechsmann, Stuart R. Poyntz (eds.)

Newark: Wiley (2021), 529 pp.

"Featuring contributions from a diverse range of internationally-recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offe ... more

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Online Intimidation: Controlling the Narrative in the Balkans. Annual Digital Rights Report 2021

Balkan Investigative Reporting Network (BIRN) (2021), 64 pp.

"From August 2020 until August this summer, we recorded almost 800 cases of digital rights violations in eight countries of south-eastern Europe: Bosnia and Herzegovina, Croatia, Hungary, Kosovo, Montenegro, North Macedonia, Romania and Serbia. Violations took place not just on TikTok, but also on F ... more

Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview Top Insights

Vibrant Information Barometer: Europe & Eurasia Top Insights

Media Systems in Balkan Countries: Context and Dynamics of Changes Top Insights

Blurring the Truth: Disinformation in Southeast Europe Quick Overview

Vibrant Information Barometer: Europe & Eurasia Top Insights

Vibrant Information Barometer: Europe & Eurasia Top Insights

Three Decades Later: The Media in South East Europe After 1989 Top Insights

Tackling Kremlin's Media Capture in Southeast Europe: Shared Patterns, Specific Vulnerabilities and Responses to Russian Disinformation Top Insights

Our Media, Our Democracy, Our Future. The Future of the Media in the Western Balkans and Turkey – Facts and Trends. Regional Overview
Top Insights

Vibrant Information Barometer: Europe & Eurasia
Top Insights

Media Systems in Balkan Countries: Context and Dynamics of Changes
Top Insights

Blurring the Truth: Disinformation in Southeast Europe
Quick Overview

Vibrant Information Barometer: Europe & Eurasia
Top Insights

Vibrant Information Barometer: Europe & Eurasia
Top Insights

Three Decades Later: The Media in South East Europe After 1989
Top Insights

Tackling Kremlin's Media Capture in Southeast Europe: Shared Patterns, Specific Vulnerabilities and Responses to Russian Disinformation
Top Insights