"Die türkischstämmigen Migranten neigen im Vergleich mit anderen Herkunftsgruppen am stärksten zur Nutzung muttersprachiger Medien. Für sie gibt es auch das größte entsprechende Angebot, besonders bei Fernsehen und Printmedien. Hingegen scheinen insbesondere Migranten aus dem ehemaligen Jugosl
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awien und aus Polen eine Affinität zu deutschsprachigen Medien zu haben. Allgemein ist jedoch die komplementäre Nutzung deutscher und muttersprachiger Medien verbreitet. Jüngere, in Deutschland geborene und besser gebildete Migranten mit guten deutschen Sprachkenntnissen neigen besonders stark zu diesem Muster oder sogar zur ausschließlichen Nutzung deutscher Medien. Demgegenüber nutzen ältere Migranten, im Ausland geborene Personen und solche mit geringerem Bildungsgrad häufiger Medienangebote in der Muttersprache. Deutsche und muttersprachige Medien haben unterschiedliche Funktionen, was am Beispiel des deutschen und türkischen Fernsehens deutlich wird: Deutsches Fernsehen wird vorwiegend zur Information genutzt, es wird als sachlich und kühl, aber auch als vertrauenswürdig empfunden. Türkisches Fernsehen hingegen dient eher Unterhaltungszwecken, aber auch der Information über Geschehnisse in der Türkei. Zudem hat es stärker soziale und emotionale Funktionen („Familienfernsehen“) und dient als Brücke zum Herkunftsland, wodurch es auch für die jüngere Generation attraktiv bleibt." (Zentrale Ergebnisse, Seite 5)
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"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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gies and some of the problems of audience measurement for small-scale and community stations. Finally we discuss what radio managers might learn from media academics." (Summary)
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"Leading researchers from different regions of Europe and the United States address five major interrelated themes: 1) how ideological and normative constructs gave way to empirical systematic comparative work in media research; 2) the role of foreign media groups in post-communist regions and the e
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ffects of ownership in terms of impacts on media freedom; 3) the various dimensions of the relationship between mass media and political systems in a comparative perspective; 4) professionalization of journalism in different political cultures—autonomy of journalists, professional norms and practices, political instrumentalization and the commercialization of the media; 5) the role of state intervention in media systems." (Publisher description)
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"El Libro blanco sobre la Televisión Educativa y Cultural es la primera publicación de conjunto sobre este tipo de televisiones que operan en Iberoamérica. Este libro es un balance provisional y parcial del camino recorrido en las últimas décadas por las televisiones de Argentina, Brasil, Chile
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, Colombia, México, España, Perú, Portugal, Uruguay, Venezuela. Describe el origen, contexto y estado actual de las Televisiones educativas y culturales (TEC) en 10 países Iberoamericanos. El enfoque del libro es global y da cuenta del estado presente de unas televisiones con vocación de competir en calidad y excelencia para llegar al máximo posible de espectadores en plena transformación tecnológica. El estudio correspondiente a cada país presenta inicialmente una descripción del sistema general audiovisual dando cuenta de su organización, principales actores e impacto en públicos y audiencias, así como una visión general de las tendencias de programación y producción. Este libro es una referencia indispensable para operadores audiovisuales del área educativa y cultural, así como para estudiosos, docentes y destinatarios de estas televisiones en Iberoamérica." (Contratapa)
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"Die Filmproduktion befindet sich im Umbruch: Die Anzahl der Marktteilnehmer und Distributionswege wächst, gleichzeitig sinkt aber das Produktionsvolumen der Sender für unabhängige Filmhersteller. Joachim Knaf analysiert die bestehenden Geschäftsmodelle der AV-Produzenten und stellt mit einem Fa
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llbeispiel ein mögliches Geschäftsmodell in den Neuen Medien vor. Er untersucht, wie Ertragsmodell, Wertschöpfungskette und Value Proposition, also Nutzenversprechen in den Zukunftsmedien aussehen." (Verlagsbeschreibung)
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"With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis
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of the relationships between media and society, technology and culture, and communication and community. Key Features: provides vivid examples of community and alternative media initiatives from around the world; explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics; offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field; takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations; enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion." (Publisher description)
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"Only a target-group oriented, sustainable and integrated development approach can improve long-term participation possibilities – and therefore people’s living conditions – in our partner countries. This approach ranges from the qualification of media content producers, to media legislation a
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nd to the public’s access to all aspects of the media system. To achieve this goal, media development also aims to maximize the synergy effects offered by the media in projects spanning almost all branches of development cooperation." (Abstract)
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"Poverty, violence and underdevelopment are the prevailing images of Africa in German history and geography textbooks. Pre-colonial African history, African culture and philosophy are not covered by Eurocentric curricula. Classic and modern western literature is interspersed with stereotypes about A
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frican people; these stereotypes often pass uncommented by the teachers. As one of the results, students of African descent and their parents commonly experience racism in schools expressed by the fellow students and teachers. The students of African descent are labelled naturally “lazy”, “wild” and “needy”; they are rather expected to excel in sports and music than in science and philosophy, and are undervalued accordingly. In a longitudinal case study, the main project investigates the relationship between the portrayal of Africa in educational context and these racial prejudices. The project anticipates to revise textbooks and curriculum in this regard, to create new un-biased teaching materials on Africa and to test them in real school lessons. The current paper presents the results of an empirical pilot study in a school in Hamburg. A survey conducted with 12-17 year old students in a Hamburg school on their image of Africa showed that they see Africa predominantly as an “exotic” and/or hopeless and violent place; this view is consistent with the one presented in their textbooks. Alongside with these racial stereotypes, students’ answers contained names of their classmates of African descent." (Abstract)
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"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
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ctive; mindful of the connections between the study of public address and the history of ideas; provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice; includes in-depth discussions of basic issues and controversies public address scholarship; explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship; reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship." (Publisher description)
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"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
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udience research. By taking into consideration the special nature of non-Commercial Christian local radio stations in Norway, this research shows how these radio stations can simplify and adapt some of the available research methods to their needs and budget. After discussing, evaluating, and adapting surveys, panel studies, focus groups, and in-depth interviews, two of the methods are tested in two different radio stations. At the end of the discussion, a research toolbox is presented, which provides the stations with a plan for audience research over a three-year period." (Back cover)
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