"Sachtexte mit konkretem Nutzen für Leser, Hörer oder Zuschauer haben im Journalismus in den vergangenen Jahren an Bedeutung gewonnen. Das Spektrum der Themen reicht dabei von Kindererziehung, Gesundheit und Partnerschaft bis zu Hausbau, Computer und Geldanlage. Nutzwertjournalismus orientiert sic
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h an den Bedürfnissen seines jeweiligen Publikums. Er verwendet eine klare Sprache und bietet konkrete Handlungsanleitungen. Wichtig ist - je nach Thema und Medium - eine umsichtige Ansprache, die Ängste auffängt, Schamgefühle respektiert und Mut macht. Vom Journalisten wird explizit ein Standpunkt und eine Verantwortung gegenüber dem Nutzer seiner Beiträge verlangt. Letztlich muss er - etwa bei der Haftung von Warentests - mit rechtlichen Konsequenzen aufgrund seiner Darstellung rechnen. Systematisch und anhand zahlreicher Beispiele führt Christoph Fasel in die Gestaltung von Sachtexten ein. Seine Faustregel lautet: 200 Prozent recherchieren, 150 Prozent kapieren und 100 Prozent schreiben. Er beleuchtet auch die Wurzeln des Nutzwertjournalismus und beschreibt dessen Unterschiede in verschiedenen Medien. 15 namhafte Redakteure aus den verschiedensten Medien berichten über ihre Strategien, Rat, Hilfe und Orientierung zu geben." (Verlagsbeschreibung)
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"The purpose of the one day ICD workshop on media assistance was to raise the profile of media for development within DFID, to share media assistance strategies and good practice with organisations and individuals engaged in the field of development communications, and to chart a way forward for bot
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h DFID and the wider development community." (introduction, page 2)
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"What follows from the analysis of the surveyed cases is a high level of variety of public television activity on the regional level. This clearly depends on the size and population of different countries, on the central and local administrative organization, on the level of linguistic homogeneity a
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nd from a series of historical, political and cultural factors. For this reason is difficult to talk of variable models of public regional television. In reality, however, there is an important factor of comparison, which allows us to subdivide the surveyed cases in two large categories how we did in the first step report: the statute of regional television centres in terms of independence or organic dependence on the national television companies. In Bosnia, Denmark, Greece, Netherland, Portugal, Russia and Serbia there are public regional television centres independent from national television companies. In Albania, Czech Republic, Finland, Hungary, Ireland and Slovenia there are regional centres, which constitute an organic and integrated part of the national television companies. Where regional public televisions are independent in some cases they broadcast only to the regional population as in Denmark, Portugal, Netherland, Finland, Russia, in other cases they broadcast at national level as in Belgium and Greece. Where regional public televisions are local branch of national companies in some case they produce only for regional transmissions as in Albania and Finland, in other cases they produce also for national public television channels as in Czech Republic and Sweden. In the case of Portugal, regional television centres are independent companies, owned in part by national public television, and they produce programs also for the international public channel to reach the “diaspora” of regional population. A second factor of comparison concerns the relationship between the regional television centres and the regional political, cultural, and social context. In some cases the relationship is important as in Bosnia, Portugal, Belgium, Russia, Serbia in other are not evident as in Ireland, Netherlands, Sweden, Finland. A third factor of comparison concern the extension of regional broadcasting activities. In some cases the regional activity is limited to some daily news broadcasted in a window inside the national programs as in Finland and Ireland, in other cases it concern a more or less wide range of programs of various genres as in Netherlands, Denmark, Russia, Portugal. In correspondence to that dimension there are differences of the economic resources at disposal of each regional television." (Introduction, page 2-3)
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"Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned. Most of these are members of the Euromedia Research Grou
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p, a research collective that has been active for more than 20 years and has produced a series of assessments of media policy developments in Europe." (Publisher description)
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"Religion Online provides an accessible and comprehensive introduction to this burgeoning new religious reality, from cyberpilgrimages to neo-pagan chatroom communities. A substantial introduction by the editors presenting the main themes and issues is followed by sixteen chapters addressing core is
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sues of concern such as youth, religion and the internet, new religious movements and recruitment, propaganda and the countercult, and religious tradition and innovation." (Publisher description)
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