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Journals
Output Type
Podcast Production and Marketing Strategies on the Main Platforms in Europe, North America, and Latin America: Situation and Perspectives
Profesional de la Información, volume 31, issue 5: e310522 (2022), 16 pp.
"After an initial period of independent amateurism strongly conditioned by the technologies available, the podcast has achieved significant global popular recognition, as well as an increasingly important professional dimension thanks to the emergence and spread of new distribution platforms (podcas
...
Making Radio and Podcasts: A Practical Guide to Working in Radio in the Digital Age
Key Guides
London; New York: Routledge, 4th ed. (2022), xviii, 319 pp.
"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved
...
The Radio Station: Broadcasting, Podcasting, and Streaming
Key Guides
New York; London: Routledge, 10th ed. (2018), xxiii, 458 pp.
"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
...
Erfolgreich Radio machen
Konstanz; München: UVK (2015), 319 pp.
"Alles, was Radiomacher heute wissen müssen, kompakt in einem Buch: »Erfolgreich Radio machen« erklärt die wichtigsten Bausteine für ein optimal positioniertes und professionell gestaltetes Radioprogramm – vom Format bis zur digitalen Strategie, von der Morningshow bis zum On Air Marketing. W
...
Keith's Radio Station: Broadcast, Internet, and Satellite
Burlington, Mass.: Focal Press, 9th ed. (2014), xxv, 503 pp.
"Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does wh
...
"This manual describes the process for starting a local radio station—the organization of community support and planning, equipment needs, programming strategies, business growth and sustainability and journalistic ethics and standards. This manual does not insist that you follow a set of rules to
...
The New Age of Radio: How ICTs Are Changing Rural Radio in Africa
Ottawa: Farm Radio International (2011), 138 pp.
"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
...
Common Mistakes in Broadcasting and How to Overcome Them: A Manual for Radio Station Owners and Broadcast Practitioners
Kampala: Uganda Media Development Foundation; Church Development Service (EED) (2011), viii, 38 pp.
"The impact of radio on community development is undermined by a general trend of poor management and programming practices. It is therefore crucial that those engaged in the business of radio appreciate its critical role in society. Therefore significant adjustment in making radio relevant programm
...
Media Advertising and Marketing Toolkit: Radio Booklet
Johannesburg: Media Development & Diversity Agency (MDDA) (2010), 28 pp.
Managing Radio
Key Guides
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Des radios pour informer: La formation in situ, le journalisme radio, le management d'une radio
Key Guides
Paris: Panos Paris (2007), 171 pp.
"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée
...
Creating Powerful Radio: Getting, Keeping and Growing Audiences
Oxford: Focal Press (2007), xvi, 340 pp.
Radio-Strategie
Key Guides
Konstanz: UVK (2007), 211 pp.
"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
...
Der Radiosender als Marke: Ein Ansatz für eine ganzheitliche Markenführung im Hörfunk
Hamburg: Ganser und Hanke (2007), 282 pp.
Handbuch Lokalradio: Auf Augenhöhe mit dem Hörer
München: Fischer (2004), 203 pp.
"Radio ist mehr als die Summe von Musik, Nachrichten und Moderation - ein gut gemachtes Radioprogramm ist persönlich und privat, es ist Emotion und Kommunikation. Erfolgreiche Radioprogramme sprechen den Hörer wirklich an und schaffen es, ihn langfristig zu binden. Die 2003 gestartete "Offensive Q
...
Radio: The Book
Burlington, MA; San Diego: Elsevier Focal Press, 4th ed. (2004), xiv, 225 pp.
Radio Tartu: A Case Study in Starting a Radio Station
Prague; New York: Media Development Loan Fund (MDLF) (2000), 43 pp.
Gestión de radio y TV
Santiago de Chile: Ediciones Universidad Católica de Chile (1999), 216 pp.
Management Guide for Broadcasters
Paris: Panos (1997), 130 pp.
