Filter
52
Featured
Free Access
39
Key Guidance
1
Topics
Campaigning: Experiences
19
Development Communication Campaigns
7
Advocacy Campaigns
6
Campaigning
6
Behaviour Change Campaigns
6
Behaviour Change Communication
5
Health Campaigns: Experiences
5
Digital Media Campaigns
4
Digital Activism, Cyber Advocacy
3
Campaigning: Planning & Implementation
3
Information Campaigns
3
Public Awareness Campaigns
3
Health Campaigns: Effects & Effectiveness
3
Forced Labour & Human Trafficking: Reporting & Media Representation
3
Migrants & Refugees: Tailor-Made Media Products & Information Services
3
Corruption & Combating Corruption
3
Campaign Strategies
2
Campaigning: Evaluation, Monitoring, Impact Assessment
2
Communication Strategies
2
Nonprofit Public Relations: Design & Implementation
2
Social Marketing
2
Human Security Reporting
2
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
2
Child Health, Mother & Child Care Communication
2
HIV / AIDS Communication
2
Corruption Reporting & Role of Media in Curbing Corruption
2
Civic Engagement, Citizen & Community Participation
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Advocacy
1
Advocacy & Empowerment: Children
1
Advocacy & Empowerment: Experiences
1
Advocacy & Empowerment: Monitoring & Evaluation
1
Advocacy & Empowerment: Planning & Implementation
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Gender Advocacy & Empowerment, Gender Mainstreaming
1
Media Advocacy, Media Activism
1
People with Disabilities: Advocacy & Empowerment
1
Social Movements: Communication Strategies & Practices
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Opinion Polls, Public Opinion Research
1
Trust in the Media, Credibility of Media
1
Campaigning: Effects & Effctiveness
1
Election Campaigns
1
Political Campaigns
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Media & Communication Projects: Children
1
Intellectual Property
1
Copyright Law
1
Open Licensing, Creative Commons, Public Domain
1
Foreign Government Communication Interventions
1
Nonprofit Public Relations: Experiences
1
Strategic Communication Planning
1
Community Communication
1
Alternative Communication & Media
1
Citizen Journalism, Community Journalism
1
Participatory Communication
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Discourse & Discourse Analysis
1
Development Communication, Communication for Development (C4D)
1
Development Communication: Effects & Effectiveness
1
Entertainment Education, Edutainment
1
Edutainment Campaigns: Experiences
1
Edutainment Television Programmes
1
Governance Support Communication
1
Net Neutrality
1
Social Media
1
Facebook
1
ICTs and Development
1
Disaster & Humanitarian Crisis Information Management
1
Countering Hate Speech, Disinformation & Propaganda
1
Radio Markets
1
Domestic Workers
1
Traffic & Transport Infrastructure
1
Education and Communication / Media
1
Values
1
Health Campaigns: Monitoring & Evaluation
1
Meta Evaluations, Cluster Evaluations
1
Feminism & Communication
1
Gender-Based Harassment, Intimidation & Violence
1
Good Practice Examples
1
Health Communication
1
Food, Food Security, Nutrition
1
Food / Nutrition Communication & Media Representation
1
Health Campaigns: Concepts & Strategies
1
Health Campaigns: Planning & Implementation
1
Malaria Communication
1
Religion in Health Communication
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
1
WASH Communication (Water, Sanitation, Hygiene)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Protests, Protest Movements, Protest Reporting & Media Representation
1
Interpersonal Communication, Interpersonal Relations
1
Media Law & Regulation
1
Human Rights Protection
1
Corporate Social Responsibility
1
People with Disabilities: Reporting & Media Representation
1
Security
1
Personal Safety
1
Politics and Media
1
Governance & Accountability: Role of Media / Communication
1
Trade Unions & Labor Movements: Communication Strategies
1
Coordination
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Persuasive Communication
1
Violence Prevention Campaigns
1
Civil Society
1
Coalition Building
1
Youth Television Programmes
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro
Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147
"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20
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The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria
Malaria Journal, volume 15, issue 422 (2016), 16 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
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Perception Management: Deterring Potential Migrants Through Information Campaigns
Global Media and Communication, volume 10, issue 3 (2014), pp. 303-318
"How are images used in the aim of governing migration? This article probes this question through the example of the International Organization for Migration’s (IOM) information campaigns (ICs) in Cameroon, through which it seeks to ‘manage the perception’ of potential illegal(ized) migrants t
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Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?
Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such
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A Media Campaign to Increase Awareness and Prevention of Human Trafficking in Asia: Background Strategies and Outcome Evaluation of the MTV EXIT Campaign
Lincoln: University of Nebraska-Lincoln, Third Annual Interdisciplinary Conference on Human Trafficking (2014), 33 pp.
"In 2006, MTV and USAID launched, "MTV EXIT (End Exploitation and Trafficking)," a multi-media, multi-platform awareness and prevention campaign against human trafficking that has reached over 20 million people in 21 countries in the Asia Pacific. This paper describes the campaign background, design
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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 190-215
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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Oxfam's Grow Campaign: Mid Point External Evaluation
Owl RE (2013), 87 pp.
"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo
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Media Interventions
New York et al.: Peter Lang (2013), xvi, 430 pp.
"This collection of essays, the first book-length treatment of its kind, explicates the concept of «media interventions», which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, c
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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KONY 2012, Military Humanitarianism, and the Magic of Occult Economies
Africa Spectrum, volume 47, issue 2-3 (2012), pp. 127-135
"The global success of the film KONY 2012 by Invisible Children, Inc., manifests far greater magical powers than those of Joseph Kony and his ruthless Lord’s Resistance Army, which it portrays. The most prominent feature of the Invisible Children lobby is the making and constant remaking of a mast
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MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons
London: MTV EXIT Foundation (2012), 133 pp.
"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to
...
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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Case Study: A Communication Approach to El Salvador’s EDUCO Education Reform Efforts
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), iv, 9 pp.
"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
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Generating Genuine Demand for Accountability Through Communication: A Trainer's Guide
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), viii, 62 pp.
"This guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers wi
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Changing Norms is Key to Fighting Everyday Corruption
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), 25, 55 pp.
"Based on CommGAP’s interactions with the global anticorruption community as well as earlier research, we were able to collate 18 representative instances (case studies) from around the world, with real-life examples of citizens coming together to speak up against corruption and social norms vis-
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Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta;Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
...
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
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Best Practice in Road Safety Mass Media Campaigns: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.
"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
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Winning the Web: Stories of Grassroots Campaigning for Access to Knowledge in the Networked Digital Age
Open Society Institute (2009), 49 pp.
"This report has looked at six successful intellectual property (IP) reform campaigns from around the world, and examined the strategies, messages and goals of the campaigners who fought them. Although each example has its own lessons to share, broad trends have emerged. Several of the most striking
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Make Poverty History: Political Communication in Action
Basingstoke; New York: Palgrave Macmillan (2009), xv, 248 pp.
"An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the ne
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