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Entre jóvenes: Comunicación y VIH. Herramientas periodísticas para crear campañas comunitarias de prevención de VIH/SIDA
Buenos Aires; Quito: Las Otras Voces; UNESCO (2005), 241 pp.
"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
...
BCC Network for HIV/AIDS: First Regional Meeting for East, Central and Southern Africa. Renewed Emphasis on Behaviour Change Communication for HIV/AIDS Prevention and Care
Kampala: Family Health International (FHI) (2004), 101 pp.
"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
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A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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Communication strategies for smoking cessation: A review of the scientific literature on the subject
Cologne: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2002), 124 pp.
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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Advocacy: A Practical Guide, with Polio Eradication as a Case Study
Geneva: World Health Organization (WHO) (1999), 37 pp.
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Public Communication Campaigns
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee
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