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"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more

Gestión de la comunicación aplicada

Quito: Abya-Yala; Universidad Politécnica Salesiana (2023), 978-9978-10-831-4 (print); 978-9978-10-832-1 (ebook)
"La gestión de proyectos aplicados se refiere al enfoque práctico y sistemático utilizado para planificar, organizar y controlar el trabajo necesario para concluir un proyecto de manera eficiente y efectiva. Esto implica identificar los objetivos, definir las tareas y actividades necesarias para ... more
"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz ... more
"The IDEAS Guide is for organisations and people who are doing small media and communication projects. It is designed to cater for a range of different skill levels in evaluation. It is ideal for project managers and team members responsible for reporting and evaluation, as well as any other partici ... more
"The IDEAS Facilitators’ Guide provides briefing notes on how you, as a facilitator, can support small-grant recipients to use the IDEAS Guide to clarify their project design, and to plan and manage their evaluation. The Facilitators’ Guide is best used in conjunction with the IDEAS Guide. These ... more
"Highlights the relevance of radio in poor communities, its broad applicability to a range of sectoral activities such as health, rights, education, livelihoods, and conflict prevention, and identifies the need to deepen the capacity of radio broadcasters at all levels to conduct effective monitorin ... more
"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin ... more
"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta ... more
"In revisiting the field of communication planning for development, Alan Hancock takes an entirely fresh look at the territory first explored in his monograph Communication Planning for Development a decade ago, and evaluates what has been achieved since, in particular the practical outcomes of the ... more