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"The main purpose of this guide is to highlight some of the benefits, challenges and options when considering funding of media and communication interventions. This publication is not designed to be a ‘how to’ guide for designing and implementing such programmes. Rather, it aims to guide DFID st ... more
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more
"Health communication scholars have tried to understand how individuals process information and have identided the factors that contribute to appropriate behavior change. Some of these theorists have, implicitly or explicitly, assumed that if individuals were provided with the ““rightÏÏ inform ... more
"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t ... more
"The aim of this study was to examine some of the models through which the school population in Africa gain access to supplementary reading material, and to reach some conclusions which methods work best, and in which circumstances, and to recommend strategies that are affordable and sustainable. Gi ... more
"Addressing the use of communication (interpersonal, folk, traditional, group, organizational, and mass media) in the development process, this book discusses some of the conceptual and theoretical basis for integrating communication effectively into development plans and execution. It also examines ... more
"Der Band umfasst Beiträge, die sich aus der Perspektive von Entwicklungs- und Schwellenländern mit den Folgen und Politikanforderungen des kommunikationstechnologischen Fortschritts auseinandersetzen. Im Mittelpunkt stehen Fragen nach der politischen und kulturellen Bedeutung eines zunehmend plur ... more
"This manual provides an overview of communications with a special emphasis on the HIV/AIDS epidemic in South Africa. It is part of a broader effort to encourage deeper involvement in action around HIV/AIDS and to create effective, long-term solutions to the epidemic." (Preface)
"Este manual intenta proporcionar a los administradores de proyectos y a los analistas de políticas las herramientas necesarias para evaluar el impacto de los proyectos. Está destinado a lectores con conocimientos generales de estadísticas. Para algunos de los métodos estadísticos más profundo ... more
"Die noch überwiegend kulturwissenschaftlich-spekulativ geführte Debatte über den Bedeutungszuwachs Alter und Neuer Medien in Asien, Afrika und Lateinamerika möchte der als Reader konzipierte Band durch empirische Fallstudien anreichern. Er umfasst Beiträge, "die sich unter Berücksichtigung re ... more