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"The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an enterta ... more
"Wie verändert sich ein Dorf durch Prozesse der Technisierung und Industrialisierung, insbesondere aber durch die Verbreitung technischer Medien, vom Telefon über Hörfunk und Fernsehen bis hin zum Computer? Welche Folgen zeitigt dieser Prozeß vor allem für die Häufigkeit und die Qualität/den ... more
"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat ... more
"This document contains 667 references and has been organized according to recent findings in our review of the application of current communication frameworks to HIV/AIDS communication. In short, there seems to be a consensus among academics, researchers, and practitioners that a new framework in H ... more

Die Infografik

Konstanz: UVK Medien (1999), 460 pp.
"Karten, Diagramme und Schnittzeichnungen kamen vor wenigen Jahren in Zeitungen und Zeitschriften kaum vor. Inzwischen haben Infografiken in den Printmedien und im Internet einen Siegeszug angetreten. Martin Liebig beschreibt anhand von zahlreichen Beispielen das neue Darstellungsmittel in seinem ge ... more
"In the pages that follow, the two authors argue that communication for social change is a distinct way of doing communications – and one of the few approaches that can be sustained. Such sustainability is largely due to the fact that ownership of both the message and the medium – the content an ... more
"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta ... more
"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps ... more
"Das inhaltliche Spektrum der Filme deckt die wesentlichen Bereiche der gesundheitlichen Aufklärung ab. Dazu gehören Aidsaufklärung, Suchtvorbeugung, Sexualaufklärung, die Entwicklung von Kindern und Jugendlichen. Allgemeine gesundheitliche Themen sind Früherkennung von Krankheiten, Tabak-, Alk ... more
"This exploratory study analyses the functions and implications of participatory video projects in rural development settings. The term ‘participatory video’ refers to a bundle of innovative usages of video technology which enjoy growing popularity in many corners of the world. After the first t ... more