"Das IGER in Guatemala feiert 1999 sein zwanzigjähriges Bestehen. Im Auftrag des Freundeskreises ICER/IGER wurde aus diesem Anlass die vorliegende Dokumentation geschrieben und zusammengestellt. Die Beiträge von sehr unterschiedlicher Länge sind in vier Kapitel unterteilt. Sie sind - wie es einer
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Dokumentation entspricht - von verschiedenem literarischen Genus. Im Kapitel 1 wird Geschichte und Gegenwart des IGER und sein heutiges Gesicht vorgestellt [...] In Kapitel 2 sind Sachbeiträge verschiedener Art zusammengestellt [...] Das Kapitel 3 lässt den Chor vieler Einzelstimmen vernehmen: Mitarbeiter der ersten Stunde, Kurzberichte aus Costa Rica (wo alles angefangen hat) und Honduras (wo die Idee von P. Tattenbach neue Wurzeln geschlagen hat) [...] Schließlich bringt das Kapitel 4 vor allem eine Liste all jener Institutionen, die "irgendwann" einmal oder auch öfter die Arbeit des IGER unterstützt haben oder unterstützen." (Einführung, Seite 4-5)
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"[Esta publicación] es una guía práctica para producir el tipo de programas de radio que hará a los oyentes pararse a pensar en el VIH-SIDA y en cómo pueden ayudar a reducir el riesgo de infección. En 1998, el SIDA mató a 1,4 millones de personas y dejó huérfanos a seis millones de niños e
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n los países del oeste y sur de África. La falta de información es una de las principales causas de la propagación de la enfermedad. RADIO Y VIH-SIDA es un intento de marcar la diferencia mediante una metodología de comunicaciones práctica y económica dirigida a los medios de comunicación y al personal sanitario del campo del VIH-SIDA. Está ilustrada con ejemplos de programas de radio sobre el VIH-SIDA que han tenido éxito en varios lugares del mundo. El manual también será de interés para directivos de ONG, políticos y asesores de comunicaciones en el ámbito de la prevención del VIH-SIDA y de la educación sanitaria en general. En RADIO Y VIH-SIDA: CÓMO MARCAR LA DIFERENCIA se expone un acercamiento gradual al problema, y se incluyen secciones sobre planificación, investigación, diseño, producción y evaluación de programas de radio. También contiene una sección sobre capacitación en el uso de medios de comunicación de masas para despertar la conciencia de los oyentes, y ofrece consejos sobre como dirigirse a financieros para conseguir pequeñas subvenciones. Aboga por un acercamiento participativo a las comunicaciones, mediante el cual, los oyentes, desde la etapa de documentación inicial, puedan expresar sus necesidades, participar notablemente en los programas y contribuir en definitiva a la evaluación con sus comentarios." (Cubierta del libro)
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"This publication is designed as a handbook for environmental groups and government agencies that wish to undertake environmental public awareness activities and initiate environmental actions. It cannot and does not claim to be comprehensive for all users. Therefore it should be utilized in a flexi
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ble way. Use it for brainstorming ideas, for planning and designing your own programmes, for learning from our own experiences - both good and bad - and for useful contacts. It includes simple - and some might say "basic" - recommendations. This handbook does not pretend to offer systematic and comprehensive management tools. Experience in Mongolia has shown that keeping everything as simple and practical as possible enables a great number of NGOs, CBOs and concerned individuals to be involved. If diluted into too much terminology and details about state-of-the-art project cycle management, the process often leads to frustration and discouragement. The objective here is to foster action. Moreover, it is a process - we believe that one learns by doing. The sophistication in project design and implementation will grow as the programme continues and as support is provided to these organizations. For a first phase programme, getting the confidence of these organizations and individuals and harnessing their energy is the most important goal." (User guide, page 2)
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"Wie verändert sich ein Dorf durch Prozesse der Technisierung und Industrialisierung, insbesondere aber durch die Verbreitung technischer Medien, vom Telefon über Hörfunk und Fernsehen bis hin zum Computer? Welche Folgen zeitigt dieser Prozeß vor allem für die Häufigkeit und die Qualität/den
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Charakter der nicht-medialen, zwischenmenschlichen Kommunikation unter den Dorfbewohnern? Mit der Dissertation von Thomas Muntschick liegt erstmals eine Untersuchung vor, die am Beispiel einer kleinen ländlichen Gemeinde den Weg der Technik in den Alltag der Menschen nachzeichnet. Er untersucht den Prozeß des Wandels menschlicher Kommunikation durch technische Medien und zentriert seinen Blick dabei auf das subjektive Erleben der Bewohner des Dorfes Polle an der Oberweser." (Verlagsbeschreibung)
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"In the pages that follow, the two authors argue that communication for social change is a distinct way of doing communications – and one of the few approaches that can be sustained. Such sustainability is largely due to the fact that ownership of both the message and the medium – the content an
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d the process – resides with the individuals or communities affected. We believe that this approach can help make greater contributions to the pace of development. From this basic assumption we move to questioning “how” and “if” and “where” we might find interesting work and committed individuals to test the effectiveness of this approach. In order to do this work, the Rockefeller Foundation has brought together a group of social activists, academics, filmmakers and journalists, funders, electronic communications experts, service providers and professional communicators. The ideas expressed in this position paper reflect discussions held at two conferences – one at the foundation’s Bellagio Study and Conference Center on Lake Como, in Italy, and the other in the fall of 1998 in Cape Town, South Africa." (Introduction)
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"Successful advocates do their homework on an issue and build an interesting case. They organize networks and coalitions to create a groundswell of support that can influence key decision-makers. They work with the media to help communicate the message. This practical guide outlines four basic steps
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that are essential for an effective advocacy initiative — documenting the situation, packaging the message, working with the media and mobilizing others. It contains specific examples and ideas, and leaves it up to the user to pick and choose. Obviously, the advocacy strategy varies from target group to target group and from country to country. What works for politicians in Oslo does not necessarily work with health experts in Delhi. Users of this guide are encouraged to select the parts of this booklet that they find useful, borrow successful ideas from others, adapt these creatively to suit their own environment, be innovative, positive and active." (Page 5)
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"The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an enterta
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inment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can lead them to reconsider their values and behavior. We argue that audience letters represent a possible approach to measuring efficacy. Letters written by listeners can help us understand how they know what they hear and with what psychosocial consequences." (Abstract)
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